Interpublic Snags Big Stake in Huge
Media

Interpublic Snags Big Stake in Huge

18y Fred Aun

Interpublic Snags Big Stake in Huge

Nine-year-old interactive agency has offices in New York, Los Angeles, Atlanta and London. Read More...

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EBay Launches Dedicated International Ad Division
Marketing

EBay Launches Dedicated International Ad Division

18y Jack Marshall

EBay Launches Dedicated International Ad Division

A central international sales team will be based in London, with a supporting team managing back-end ad operations and analytics from Bern, Switzerlan...

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Yellow Pages Making Quick Shift Online, Says Report
Media

Yellow Pages Making Quick Shift Online, Says Report

18y Douglas Quenqua

Yellow Pages Making Quick Shift Online, Says Repor...

Borrell finds local directory companies made about 9 percent of their gross revenues from online sales in 2007. Read More...

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Could Mediabrands Pact with Navic Help Float Canoe?
Media

Could Mediabrands Pact with Navic Help Float Canoe?

18y Fred Aun

Could Mediabrands Pact with Navic Help Float Canoe...

MAGNA exec sees larger role for Microsoft-owned television ad targeting unit. Read More...

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Questions for Shelby Bonnie
Media

Questions for Shelby Bonnie

18y Virginia Citrano

Questions for Shelby Bonnie

CNET co-founder and one-time CEO talks with ClickZ about his new media venture and the state of display advertising. Read More...

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Execs & Accounts: David Moore, 24/7, Organic
Media

Execs & Accounts: David Moore, 24/7, Organic

18y Enid Burns

Execs & Accounts: David Moore, 24/7, Organic

David Moore to step down as CEO of 24/7 Real Media, Jonathan Hsu will move into the leadership role. Read More...

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Four E-mail-Blocking Causes and How to Fix Them
Email

Four E-mail-Blocking Causes and How to Fix Them

18y Stefan Pollard

Four E-mail-Blocking Causes and How to Fix Them

ISPs have four main reasons for blocking your e-mail. Find out how to fix the issues. Read More...

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Four Tips to Put the Social Feedback Cycle to Work
Marketing

Four Tips to Put the Social Feedback Cycle to Work

18y Dave Evans

Four Tips to Put the Social Feedback Cycle to Work

How to link e-marketing programs to a company's internal disciplines, including human resources, operations, and product development. Read More...

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Behavioral Targeting Gets Political: Campaign Targeting
Data insights

Behavioral Targeting Gets Political: Campaign Targeting

18y Vicky Chen

Behavioral Targeting Gets Political: Campaign Targ...

Is there a place for behavioral targeting in the political arena? Read More...

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A Natural Disposition for Search
Search

A Natural Disposition for Search

18y P.J. Fusco

A Natural Disposition for Search

Having a natural disposition for search is all about creating an environment from which you can sustain your Web-land like a wetland. Read More...

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CA Lawmaker Wants Google/Yahoo Deal Investigated
Media

CA Lawmaker Wants Google/Yahoo Deal Investigated

18y Kate Kaye

CA Lawmaker Wants Google/Yahoo Deal Investigated

California Assemblyman Joel Anderson wants the state's Attorney General to inspect the Google/Yahoo search ad deal Read More...

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Back-to-School Campaigns Go Online to Reach Teens Directly
Media

Back-to-School Campaigns Go Online to Reach Teens Directly

18y Douglas Quenqua

Back-to-School Campaigns Go Online to Reach Teens ...

Kmart, Sears and Office Max beseech returning students with new UGC and branded content campaigns. Read More...

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Analysts Say NBC's Olympics Approach Is Too Web 1.0
Media

Analysts Say NBC's Olympics Approach Is Too Web 1.0

18y Kate Kaye

Analysts Say NBC's Olympics Approach Is Too Web 1....

The Olympics could be a big moment for online advertising, but JupiterResearch analysts wonder if NBC will make the most of it. Read More...

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Katz Media Group, Clear Channel Team On Internet Radio Ad Network
Media

Katz Media Group, Clear Channel Team On Internet Radio Ad Network

18y Ken Liebeskind

Katz Media Group, Clear Channel Team On Internet R...

Katz Online Network brings together streaming ad inventory from Clear Channel, Cox, Cumulus and Emmis, along with numerous syndication partners. Read ...

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GroupM's Outrider Launches Mobile Search Practice
Media

GroupM's Outrider Launches Mobile Search Practice

18y Zachary Rodgers

GroupM's Outrider Launches Mobile Search Practice

Unit will support GroupM agency search units including Beyond Interaction Search, MEC Interaction, and MindShare Search. Read More...

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Execs & Accounts: Rusty Coats, imc2, Goodmail
Media

Execs & Accounts: Rusty Coats, imc2, Goodmail

18y Enid Burns

Execs & Accounts: Rusty Coats, imc2, Goodmail

Newspaperman Rusty Coats named head of Scripps' interactive division; imc2 names April Weeks VP of media services. Read More...

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Rich Media Banners: Working With Video
Media

Rich Media Banners: Working With Video

18y Michael Miraflor

Rich Media Banners: Working With Video

Pre-roll video and in-banner videos can be used in complementary fashion, but one should not be used to compensate for the lack of the other. Read Mor...

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Three Places to Measure the Value of Friends
Marketing

Three Places to Measure the Value of Friends

18y Gary Stein

Three Places to Measure the Value of Friends

As marketers amass friends in online social media, here are some approaches to measuring the value of a friend, in real dollars. Read More...

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Keeping Track of Tracking Services
Media

Keeping Track of Tracking Services

18y Hollis Thomases

Keeping Track of Tracking Services

A look at some tools to monitor reputation, track competitors' paid search campaigns, and more. Read More...

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Glam Goes After LOHAS Set with Wellness Vertical
Media

Glam Goes After LOHAS Set with Wellness Vertical

18y Zachary Rodgers

Glam Goes After LOHAS Set with Wellness Vertical

It's been a busy summer for Glam Read More

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Make Mobile Useful
Media

Make Mobile Useful

18y Rebecca Lieb

Make Mobile Useful

When was the last time you had a good experience at airport security? I know, I know Read More...

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CNET's Shelby Bonnie Returns to Online Media
Media

CNET's Shelby Bonnie Returns to Online Media

18y Virginia Citrano

CNET's Shelby Bonnie Returns to Online Media

Whiskey Media, a small publisher targeting men in their teens and twenties, will begin accepting ads in the fall. Read More...

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IBM Adds Social Dynamic to B2B Campaign
Social

IBM Adds Social Dynamic to B2B Campaign

18y Virginia Citrano

IBM Adds Social Dynamic to B2B Campaign

Site allows mid-market partners to communicate with IBM and one another. Read More...

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Bazaarvoice Makes Brand Ad Play with 'Stories' Product
Media

Bazaarvoice Makes Brand Ad Play with 'Stories' Product

18y Enid Burns

Bazaarvoice Makes Brand Ad Play with 'Stories' Pro...

Bazaarvoice's third offering is a consumer-generated storytelling engine for manufacturers and retailers. Read More...

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Execs & Accounts: Element 79, BGT Partners, Dialogue Media
Media

Execs & Accounts: Element 79, BGT Partners, Dialogue Media

18y Enid Burns

Execs & Accounts: Element 79, BGT Partners, Dialog...

Element 79 promotes four executives.; BGT Partners hires two; Dialogue Media hires in digital practice. Read More...

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Supply and Demand in Online Advertising
Marketing

Supply and Demand in Online Advertising

18y Eric Picard

Supply and Demand in Online Advertising

What's wrong with today's approach to buying and selling online display advertising -- and a proposal for change. Read More...

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Really Simple E-mail Segmentation: The Reactivation Campaign
Email

Really Simple E-mail Segmentation: The Reactivation Campaign

18y Jeanne Jennings

Really Simple E-mail Segmentation: The Reactivatio...

The second step in reengaging inactive e-mail recipients. Read More...

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