Sony gets Chummy with MySpace, while Skype Places the Call
Media

Sony gets Chummy with MySpace, while Skype Places the Call

19y Matthew G. Nelson

Sony gets Chummy with MySpace, while Skype Places ...

Musical artists from local garage bands to chart-topping megastars have long ago figured out how to use MySpace profiles to promote their acts, and no...

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ValueClick Blames Q3 Revenues and Deflating Expectations on Lead Gen Slump
Media

ValueClick Blames Q3 Revenues and Deflating Expectations on Lead Gen Slump

19y Kate Kaye

ValueClick Blames Q3 Revenues and Deflating Expect...

The company's 2007 outlook has been lowered in recent months by over $20 million. Read More...

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Flip-flop Reviews Spark Sales for Bath and Body Works
Media

Flip-flop Reviews Spark Sales for Bath and Body Works

19y Matthew G. Nelson

Flip-flop Reviews Spark Sales for Bath and Body Wo...

The beauty product retailer tapped Bazaarvoice to identify its most prolific commentators, and will include their reviews in future advertising. Read ...

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ADSDAQ Exchange Opens for All Publishers
Media

ADSDAQ Exchange Opens for All Publishers

19y Kate Kaye

ADSDAQ Exchange Opens for All Publishers

ContextWeb's ADSDAQ ad exchange opened to all site publishers today following a testing period during which A&E Television Networks and others supplie...

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Superpages Goes Live with Local Video Advertising System
Media

Superpages Goes Live with Local Video Advertising System

19y Matthew G. Nelson

Superpages Goes Live with Local Video Advertising ...

The local online ad market is getting busier, as Superpages.com has brought its Superpages Video advertising product out of beta phase and into nation...

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Scripps Splits to Free Interactive to Grow as Traditional Slows
Media

Scripps Splits to Free Interactive to Grow as Traditional Slows

19y Matthew G. Nelson

Scripps Splits to Free Interactive to Grow as Trad...

The company said the division into separate traditional and interactive units won't affect advertisers. Read More...

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Execs & Accounts for October 17, 2007
Media

Execs & Accounts for October 17, 2007

19y Matthew G. Nelson

Execs & Accounts for October 17, 2007

Publicis Modem Steals Organic's Alencar; Two Yahoo Execs Move on; Hachette Filipacchi Grabes Weisgerber from Forbes Read More...

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Acxiom Blends Behavioral and Retargeting for Network Ads
Media

Acxiom Blends Behavioral and Retargeting for Network Ads

19y Enid Burns

Acxiom Blends Behavioral and Retargeting for Netwo...

Ads are targeted across the new Relevance-X network, which spans hundreds of properties represented by several ad networks and exchanges. Read More...

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More Evidence of Increased U.K. Online Marketing Spend
Media

More Evidence of Increased U.K. Online Marketing Spend

19y Jack Marshall

More Evidence of Increased U.K. Online Marketing S...

The survey also reports 13 percent of respondents are still not using the Internet for marketing at all. Read More...

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SEM Hyperchondria?
Search

SEM Hyperchondria?

19y Erik Dafforn

SEM Hyperchondria?

Search engine marketers have plenty of problems, including the ones they ignore. Read More...

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E-mail Stats Every B2B Marketer Should Know
Email

E-mail Stats Every B2B Marketer Should Know

19y Karen Gedney

E-mail Stats Every B2B Marketer Should Know

Some facts and figures to consider when planning e-mail marketing budgets and campaigns for the coming year. Read More...

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The Painful Part of Behavioral: Tagging
Data insights

The Painful Part of Behavioral: Tagging

19y Robin Neifield

The Painful Part of Behavioral: Tagging

A behavioral targeting campaign's success hinges on obsessive attention to tags. Read More...

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Yahoo Shows Signs of Display Ad Growth in Q3, Builds Publisher Network
Media

Yahoo Shows Signs of Display Ad Growth in Q3, Builds Publisher Network

19y Kate Kaye

Yahoo Shows Signs of Display Ad Growth in Q3, Buil...

The firm reported year-over-year display ad growth in Q3 2007, and overall revenues of approximately $1.77 billion, up 12 percent over Q3 2006. Read M...

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Yahoo Heats Up in Search Ad Race As Google Levels Off
Media

Yahoo Heats Up in Search Ad Race As Google Levels Off

19y Fred Aun

Yahoo Heats Up in Search Ad Race As Google Levels ...

A report by SearchIgnite and RBC Capital Markets reveals summertime doldrums for Google are a sign the search giant's growth is leveling off. Read Mor...

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Display Ad Creation and Trafficking System Launches
Media

Display Ad Creation and Trafficking System Launches

19y Kate Kaye

Display Ad Creation and Trafficking System Launche...

A former Classmates.com online exec is launching his latest venture today Read More...

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I Network, Therefore I Shop
Media

I Network, Therefore I Shop

19y Anna Maria Virzi

I Network, Therefore I Shop

Hardcore social networkers are more likely to visit retail Web sites for music, luxury goods, consumer electrics, and apparel, a study reports. comSco...

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Al Gore's TV Network Plays up the Internet
Media

Al Gore's TV Network Plays up the Internet

19y Anna Maria Virzi

Al Gore's TV Network Plays up the Internet

Current TV, a television network that sets out to encourage "citizen journalism," has overhauled its Web site to encourage more audience collaboration...

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Microsoft Health Ad Format Aimed at Calming Privacy Concerns
Media

Microsoft Health Ad Format Aimed at Calming Privacy Concerns

19y Matthew G. Nelson

Microsoft Health Ad Format Aimed at Calming Privac...

Ad widgets provide clickable links to privacy policies and information on Microsoft HealthVault, health search portal. Read More...

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Pfizer First of Many Pharma Partners for Doctors' Community
Media

Pfizer First of Many Pharma Partners for Doctors' Community

19y Kate Kaye

Pfizer First of Many Pharma Partners for Doctors' ...

Pfizer will launch a branded collaborative feature on physician community network Sermo next month. Read More...

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InfoSpace Divests Mobile to Motricity to Focus on Search
Media

InfoSpace Divests Mobile to Motricity to Focus on Search

19y Enid Burns

InfoSpace Divests Mobile to Motricity to Focus on ...

The $135 million all-cash transaction leaves InfoSpace to focus on its search business. Read More...

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Marketing With Podcasts, Part 1
Media

Marketing With Podcasts, Part 1

19y Harry Gold

Marketing With Podcasts, Part 1

A podcasting guru outlines advertising and sponsorship opportunities available for marketers. Read More...

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Back to the Advertising Future
Marketing

Back to the Advertising Future

19y Pete Blackshaw

Back to the Advertising Future

Reach back to these three timeless fundamentals to provide traction for future moves. Read More...

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Not Sure What Gift to Get Her? Try Real Gift Cards for Virtual Clothes.
Media

Not Sure What Gift to Get Her? Try Real Gift Cards for Virtual Clothes.

19y Matthew G. Nelson

Not Sure What Gift to Get Her? Try Real Gift Cards...

Prepaid gift cards seem to be all the rage these days Read More...

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YesMail Goes After the Little Guy
Media

YesMail Goes After the Little Guy

19y Matthew G. Nelson

YesMail Goes After the Little Guy

Having already targeted the permission-based online marketing needs of the larger and mid-sized business market, YesMail is now looking to bring even ...

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StrongMail Goes 4.0
Media

StrongMail Goes 4.0

19y Enid Burns

StrongMail Goes 4.0

StrongMail released its Email Marketing Server 4.0 today, which builds on its previous versions Read More...

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Partners in Deliverability
Media

Partners in Deliverability

19y Enid Burns

Partners in Deliverability

Message Systems and Return Path partnered to provide Message Systems Delivery Manager users with Return Path Sender Score as an add-on option to impro...

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AOL Set to Drop 20 Percent of Staff
Media

AOL Set to Drop 20 Percent of Staff

19y Kate Kaye

AOL Set to Drop 20 Percent of Staff

AOL is set to lay off a whopping 2,000 staffers according to a letter sent to the company's employees by CEO Randy Falco Read More...

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