And the Winners Are...
Media

And the Winners Are...

19y Anna Maria Virzi

And the Winners Are...

In recognition of its 10th anniversary, the ClickZ Network today conferred 10 awards in 10 categories to products, services, businesses, and people wh...

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Targeting Mobile Campaigns by Carrier
Media

Targeting Mobile Campaigns by Carrier

19y Enid Burns

Targeting Mobile Campaigns by Carrier

At CTIA this past spring Millennial Media launched its Decktrade mobile ad network Read More...

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More on MySpace Games
Media

More on MySpace Games

19y Enid Burns

More on MySpace Games

In the wake of the news of the upcoming MySpace Games channel , I wanted to highlight the quality and engagement potential casual games can add to the...

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Is it True There's Free Mobile Games?
Media

Is it True There's Free Mobile Games?

19y Enid Burns

Is it True There's Free Mobile Games?

Yes, the days of mobile handsets coming pre-installed with a free game of Snake may be coming to an end Read More...

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Google Pairs with Nielsen on Data for TV Ads Program
Media

Google Pairs with Nielsen on Data for TV Ads Program

19y Zachary Rodgers

Google Pairs with Nielsen on Data for TV Ads Progr...

Google's bid marketplace for television ad inventory has gotten off to a slow start by many measures Read More...

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Wunderman Acquires Blast Radius
Media

Wunderman Acquires Blast Radius

19y Zachary Rodgers

Wunderman Acquires Blast Radius

Ten-year-old Blast Radius employs 400 in Europe and North America, and has lately been known for building brand communities online. Read More...

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MySpace to Offer Casual Games, Monetized Through In-House Sales
Media

MySpace to Offer Casual Games, Monetized Through In-House Sales

19y Enid Burns

MySpace to Offer Casual Games, Monetized Through I...

MySpace will take the lead in selling ads against games provided by white label casual gaming company Oberon. Read More...

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Land Rover Targets Young, Affluent Consumers with Mobile Campaign
Media

Land Rover Targets Young, Affluent Consumers with Mobile Campaign

19y Matthew G. Nelson

Land Rover Targets Young, Affluent Consumers with ...

Columbia Records and Subway also recently signed mobile promotion deals with Mywaves and Modiv Media, respectively. Read More...

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Execs & Accounts for October 24, 2007
Media

Execs & Accounts for October 24, 2007

19y Matthew G. Nelson

Execs & Accounts for October 24, 2007

Tacoda gets Grigorovici from Digitas; Colangelo grabs Tribal's Lambert; TheStreet.com signs Quigo; NBA's Hornets hires Publicis Read More...

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Tags, Customized Search, and SEO
Search

Tags, Customized Search, and SEO

19y P.J. Fusco

Tags, Customized Search, and SEO

Tagging and tag clouds provide an unrivaled form of alternative navigation. Though they're just one tactic of many, they should not be ignored. Read M...

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Targeting Youth Behavior
Data insights

Targeting Youth Behavior

19y Andy Chen

Targeting Youth Behavior

Reaching the most difficult group out there. Read More

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Revive Touch Points, On- and Offline
Marketing

Revive Touch Points, On- and Offline

19y Dave Evans

Revive Touch Points, On- and Offline

Touch-point analysis underlies the effective use of social media. Read More...

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Dispute Resolution: Resolving ISP Blocks
Email

Dispute Resolution: Resolving ISP Blocks

19y Stefan Pollard

Dispute Resolution: Resolving ISP Blocks

You can follow all e-mail delivery best practices and still have ISP delivery problems. Here's how to resolve them. Read More...

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Search Continues to Drive NYTimes Co Traffic and Revenue
Media

Search Continues to Drive NYTimes Co Traffic and Revenue

19y Kate Kaye

Search Continues to Drive NYTimes Co Traffic and R...

The New York Times Co's digital business revenues grew 26.5 percent in Q3 over the same quarter of '06, the company said during today's earnings call ...

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Habeas 'E-Mail Insecurity Factor' Findings
Media

Habeas 'E-Mail Insecurity Factor' Findings

19y Enid Burns

Habeas 'E-Mail Insecurity Factor' Findings

This week Habeas released the results to a study on e-mail study on e-mail, in which it found a certain e-mail insecurity factor among Internet users ...

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Mozilla Revenues Soar with Search Marketing Fortunes
Media

Mozilla Revenues Soar with Search Marketing Fortunes

19y Zachary Rodgers

Mozilla Revenues Soar with Search Marketing Fortun...

Mozilla continues to grow by leaps and bounds, largely owing to the long-standing search distribution deal between Firefox and Google Read More...

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No Ad Revenue Lost from NBC Pulling YouTube Clips
Media

No Ad Revenue Lost from NBC Pulling YouTube Clips

19y Kate Kaye

No Ad Revenue Lost from NBC Pulling YouTube Clips

There are lots of stories out there today about NBC Universal hoisting its promo clips off YouTube. A couple important points to note as confirmed wit...

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GuardianAmerica.com Launches Today
Media

GuardianAmerica.com Launches Today

19y Jack Marshall

GuardianAmerica.com Launches Today

The Guardian today launched its new U.S Read More

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The Eyes Have It
Media

The Eyes Have It

19y Rebecca Lieb

The Eyes Have It

Congratulations to our longtime paid search columnist Kevin Lee Read More

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BBC Cashes in on Overseas Ad Potential, Aims for Premium Advertisers
Marketing

BBC Cashes in on Overseas Ad Potential, Aims for Premium Advertisers

19y Jack Marshall

BBC Cashes in on Overseas Ad Potential, Aims for P...

Visible only to visitors from outside the U.K., the ads will initially be introduced on selected high-traffic pages such as news and sports. Read More...

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Conservative Values Are Onstage in New Republican Video and Blog Ads
Marketing

Conservative Values Are Onstage in New Republican Video and Blog Ads

19y Kate Kaye

Conservative Values Are Onstage in New Republican ...

Presidential campaigns for Republicans Mitt Romney and Fred Thompson launched online ads last week in time for Sunday's debate and a conservative summ...

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TruEffect Unwraps Cookie-Free Ad Serving
Media

TruEffect Unwraps Cookie-Free Ad Serving

19y Fred Aun

TruEffect Unwraps Cookie-Free Ad Serving

Broomfield, CO-based firm also introduces an Excel-friendly ad serving platform. Read More...

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Medio Enables Site Search for WAP Publishers
Media

Medio Enables Site Search for WAP Publishers

19y Enid Burns

Medio Enables Site Search for WAP Publishers

Search functionality on publisher sites brings further ad inventory through sponsored search listings. Read More...

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Are Online Agencies Capitalizing on Market Opportunity?
Media

Are Online Agencies Capitalizing on Market Opportunity?

19y Hollis Thomases

Are Online Agencies Capitalizing on Market Opportu...

Why interactive agencies must do a better job of practicing what they preach. Read More...

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Where Has All of the Innovation Gone?
Marketing

Where Has All of the Innovation Gone?

19y Chad Stoller

Where Has All of the Innovation Gone?

Three minds, two boxes of pizza, and other tips for CMOs to foster excitement and enthusiasm in the workplace. Read More...

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Coping With Spam
Data insights

Coping With Spam

19y Enid Burns

Coping With Spam

A study finds consumers maintain multiple e-mail addresses, using at least one for trusted sources. What does this mean for marketers? Read More...

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Viewpoint and Interwoven both make Acquisitions to Strengthen their Content Management Offerings
Media

Viewpoint and Interwoven both make Acquisitions to Strengthen their Content...

19y Matthew G. Nelson

Viewpoint and Interwoven both make Acquisitions to...

Internet marketing technology company Viewpoint is acquiring Springbox, an interactive marketing firm Read More...

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