Execs & Accounts for October 29, 2007
Media

Execs & Accounts for October 29, 2007

19y Matthew G. Nelson

Execs & Accounts for October 29, 2007

Avenue A / Razorfish names Hunsdale EVP worldwide operations; WhittmanHart names CEOs for agency and consulting arms; Gorilla Nation creates kids vert...

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Marvel Pursues Deeper Online Ad Integrations
Media

Marvel Pursues Deeper Online Ad Integrations

19y Matthew G. Nelson

Marvel Pursues Deeper Online Ad Integrations

Taps Gorilla Nation to rep sponsorships and other opportunities on Marvel.com. Read More...

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Change Lurkers Into Activists
Email

Change Lurkers Into Activists

19y Jeanniey Mullen

Change Lurkers Into Activists

A digital engagement strategy. Read More

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Advertising in the New New Media, Part 1
Marketing

Advertising in the New New Media, Part 1

19y Sean Carton

Advertising in the New New Media, Part 1

Tips for evaluating virtual worlds, podcasts, and other new technologies. First of a two-part series. Read More...

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Effective Keyword SEO Research, Part 2
Search

Effective Keyword SEO Research, Part 2

19y Julie Batten

Effective Keyword SEO Research, Part 2

Keyword research is the cornerstone of any SEO initiative. This series walks you through the basics. Part two of two. Read More...

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Direct Revenue and Best Offers Bite the Dust
Media

Direct Revenue and Best Offers Bite the Dust

19y Kate Kaye

Direct Revenue and Best Offers Bite the Dust

Alleged spyware purveyor Direct Revenue is kaput Read More...

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Because It's Friday...and Beacuse It's Technically Worksafe
Media

Because It's Friday...and Beacuse It's Technically Worksafe

19y Rebecca Lieb

Because It's Friday...and Beacuse It's Technically...

It's a longstanding editorial policy that we do not -- ever -- reprint press releases Read More...

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Omniture to Buy Visual Sciences, Furthering Consolidation
Media

Omniture to Buy Visual Sciences, Furthering Consolidation

19y Enid Burns

Omniture to Buy Visual Sciences, Furthering Consol...

The analytics industry deal valued at $394 million is the latest in a series of acquisitions by the company. Read More...

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WSJ Partners with Acura for Sponsored News Section
Media

WSJ Partners with Acura for Sponsored News Section

19y Matthew G. Nelson

WSJ Partners with Acura for Sponsored News Section

The news organization will provide archive and breaking news about technology directly to the Acura's microsite. Read More...

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Execs & Accounts for October 26, 2007
Media

Execs & Accounts for October 26, 2007

19y Matthew G. Nelson

Execs & Accounts for October 26, 2007

Q Interactive promotes Stec to VP of sales; MediaBrains hires four execs; Marchex names Hanauer vice chairman. Read More...

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Subway Expands Mobile Program to More Stores
Media

Subway Expands Mobile Program to More Stores

19y Fred Aun

Subway Expands Mobile Program to More Stores

My Subway Mobile, provided by Modiv, spreads to about 500 franchises. Read More...

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Online Video Grows Up
Media

Online Video Grows Up

19y Dorian Sweet

Online Video Grows Up

Online video is changing and maturing. What are you doing about it? Read More...

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The Mobile Browser: Emergency Browser or Killer App?
Paid Search

The Mobile Browser: Emergency Browser or Killer App?

19y Kevin Lee

The Mobile Browser: Emergency Browser or Killer Ap...

As Web sites and device browsers become more mobile and user-friendly, mobile search may increase. First, the mobile ad industry must solve some issue...

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How Start-Ups Can Build Effective "About Us" Pages
Analytics

How Start-Ups Can Build Effective "About Us" Pages

19y Bryan Eisenberg

How Start-Ups Can Build Effective "About Us" Pages

What can you say on your site's "About Us" page when you've only just begun? Here are strategies -- and real-life examples. Read More...

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Verizon's Mobile Marketing Missteps
Marketing

Verizon's Mobile Marketing Missteps

19y Anna Maria Virzi

Verizon's Mobile Marketing Missteps

The wireless carrier's fumbles highlight marketing and advertising obstacles on phones and other mobile devices. Read More...

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Microsoft Reports Strong Q1, Pledges Investments in Advertising, Search
Media

Microsoft Reports Strong Q1, Pledges Investments in Advertising, Search

19y Matthew G. Nelson

Microsoft Reports Strong Q1, Pledges Investments i...

Company points to aQuantive acquisition and Facebook partnership as playing key roles to develop its advertising business. Read More...

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Top 10 U.S. Search Providers, September 2007
Media

Top 10 U.S. Search Providers, September 2007

19y Enid Burns

Top 10 U.S. Search Providers, September 2007

The top 10 search engines and search providers by the number of users and share of total searches. Read More...

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Millions of Virtual Artists
Media

Millions of Virtual Artists

19y Matthew G. Nelson

Millions of Virtual Artists

Is virtual art still art if it's not really real? It's a question that Millions of Us, a digital agency specializing in virtual worlds, isn't worried ...

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Major Digital Advertiser AT&T Hands All Media Duties to MEC
Media

Major Digital Advertiser AT&T Hands All Media Duties to MEC

19y Zachary Rodgers

Major Digital Advertiser AT&T Hands All Media Duti...

Mediaedge:cia has triumphed over Omnicom's OMD, GSD&M's Idea City, and Publicis's Digitas in the agency shootout for 100 percent control of AT&T's est...

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Cammie Dunaway Wants You...
Media

Cammie Dunaway Wants You...

19y Kate Kaye

Cammie Dunaway Wants You...

...to play video games, if you don't already, that is. Oh, and they have to be on a Nintendo device Read More...

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'Guitar Hero III' Plays Up Product Integration
Media

'Guitar Hero III' Plays Up Product Integration

19y Enid Burns

'Guitar Hero III' Plays Up Product Integration

There's game franchises that remain largely untouchable to in-game advertising and product integration, such as "Halo" and "Call of Duty." And then th...

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Two Views of Advertising's Future
Media

Two Views of Advertising's Future

19y Anna Maria Virzi

Two Views of Advertising's Future

Author and academic Douglas Rushkoff sounded a wake-up call to advertisers and marketers: your business will be dead unless you work with companies an...

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Did he just say Internet marketing doesn't work?
Media

Did he just say Internet marketing doesn't work?

19y Kate Kaye

Did he just say Internet marketing doesn't work?

Did Rushkoff really just say that? Sheryl and I peered at one another in disbelief Read More...

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Microsoft Named Exclusive Advertising Partner for Facebook
Social

Microsoft Named Exclusive Advertising Partner for Facebook

19y Matthew G. Nelson

Microsoft Named Exclusive Advertising Partner for ...

Winning out over over Google, Microsoft also takes an equity stake in the social networking site. Read More...

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Judy's Book Sell-Off Signals Investor Impatience
Media

Judy's Book Sell-Off Signals Investor Impatience

19y Kate Kaye

Judy's Book Sell-Off Signals Investor Impatience

The local shopping deals site is cutting full-time employees and seeking a buyer. Read More...

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Why Vertical Local Search Sites Will Succeed
Local

Why Vertical Local Search Sites Will Succeed

19y Brian Wool

Why Vertical Local Search Sites Will Succeed

Small sites with strong ties to a community can take advantage of powerful local content models. Read More...

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Video Ads No Longer Just for the Elite
Media

Video Ads No Longer Just for the Elite

19y Tessa Wegert

Video Ads No Longer Just for the Elite

The ability to create unique ads quickly and easily doesn't discriminate, nor should marketers who could use a more innovative video presence online. ...

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