Five firms have joined a huge $45 million funding round for Web video platform Joost, which has experienced some hiccups during its first days of unli...
View articleI was just checking out the Mets site (yes, I am an addict), and noticed an intriguing yet bizzare campaign from Dunkin' Donuts Read More...
View articleThe IAB has offered up proposed guidelines for measuring rich Internet applications and ads served within those increasingly popular environments Read...
View articleIn many current marketing campaigns, txt is used to support a larger mobile effort rather than serve as the full mobile component Read More...
View articleIt looks like Utah has its trademark tail between its legs Read More...
View articleSoftware provider Convio measured the online health of 30 nonprofit organizations, tracking e-mail file sizes, site traffic and online donations. Read...
View article[UPDATE] WebSideStory began trading under the name Visual Sciences and released new versions of its HBX Analytics and Platform 5 offerings. Read More...
View articleA Borrell Associates report shows video and paid search advertising will attract 76 percent of local online dollars from auto advertisers by 2012. Rea...
View articleAdMob and mywaves partner to offer video ad units to become part of the network's marketplace's new landing page solution. Read More...
View articleNuances that separate local search SEO from the broader search landscape. Read More...
View articleThe rise of Google's audio ads, now coupled with Clear Channel's massive network, means online marketers can't afford to ignore the reach of radio. Re...
View articleIt's not often you get the chance to see representatives from Google, Microsoft and Yahoo sitting in close proximity on the same stage Read More...
View articleBill Gates's final year with Microsoft will be all about the ads. At Microsoft's Strategic Accounts Summit yesterday, Gates told attendees his remaini...
View articleSilverlight set to help agency creative and technical teams deliver richer applications. Read More...
View articleWMG taps JetBlue exec to lead digital marketing; Nationwide taps Wunderman for digital duties; Fuel Industries hires a creative strategy manager. Read...
View articleCEO Brian McAndrews told investors the company sees opportunity in a Google acquisition of DoubleClick. Read More...
View articleThe move allows Silverpop to integrate lifecycle marketing campaigns with its e-mail services. Read More...
View articleEverything you need to know about becoming a whitelisted e-mail sender. Read More...
View articleYou've completed the SEO analysis of your Web site. Now what? Read More...
View articleWhy it's essential to market outside the mainstream. Read More
View articleSuccessful media planners must understand the rational and emotional nature of communication to harness Web 2.0's power. Read More...
View articleThat there's a great scarcity of in-stream ad inventory around premium and semi-premium video content has become a truism. Don't believe it. Read More...
View articleBroadband users spend half their free time online, with entertainment and communication the dominant activities. Read More...
View articleGoogle Analytics gets a makeover, offering a more holistic view of the data. Read More...
View articleMobile ad network Third Screen Media released a few statistics today Read More...
View articleMike Arrington notes that "the Photobucket deal will bring very few new customers to MySpace because of the nearly 100% overlap in users." True, but t...
View articleThe media conglomerate has also struck up friendships with four ad technology providers to enhance its arsenal of digital ad formats. Read More...
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