Microsoft plans to use ScreenTonic's experience in Western Europe to integrate mobile advertising into adCenter. Read More...
View articleThe Yahoo-RightMedia deal increases pressure on Microsoft -- and on all marketers. Read More...
View articleThe key to convergence is finding ways to create a rich user experience and encourage return visits. Read More...
View articleUnsolicited advice from an advertiser who's a consumer, too. Read More...
View articleReal Networks announced its Q1 earnings yesterday, and stated a 28 percent increase in revenue from games over the first quarter of 2006 Read More...
View articleSo, while I was on the phone with Greg Ott, VP of marketing for Ask.com, earlier today to discuss the company's new multimedia campaign , he told me s...
View articleThe blogosphere is abuzz over Silverlight , a just-introduced browser plug-in from Microsoft that promises it can "deliver media experiences and rich ...
View articleSpeaking at a symposium on digital advertising, NBCU's VP of digital spells out the company's future plans for cross-platform measurement and a pricin...
View articleIAC expects stunted profit growth for the rest of the year, in part as a result of the cost of the marketing effort. Read More...
View articleThe company will ultimately cull all five of its lists, emphasizing engagement over volume. Read More...
View articleAvenue A/Razorfish's RIAx offers measurement beyond the page view on Web 2.0 applications. Read More...
View articlePostal rates are going up...again. Is it finally time to force customers into the digital channel? Read More...
View articleNew online advertising strategies may deliver more value for clients than traditional marketing methods. Read More...
View articleWith its new campaign, Yahoo hopes to drive brand investment in mobile. Read More...
View articleFollowing a public call for audits of their methodologies by the Interactive Advertising Bureau, the two measurement firms have agreed to meet with in...
View articleThe IAC/InterActiveCorp firm is offering short advertorial videos through a partnership with TurnHere. Read More...
View articleTime Warner saw increased revenues but declining profits during Q1 2007 Read More...
View articlePeter Krasilovsky at the Local Onliner mentions some noteworthy comments Martin Niesenholtz made at the Yellow Pages Association conference yesterday ...
View articleCarat Fusion hires Rob Hollander as SVP of content strategy; Monster hires Blackwood as CMO. Read More...
View articleGeneral Motors is the first client for a new venture, called Prodigious Worldwide, meant to serve all Publicis agencies. Read More...
View articleFive low-cost methods to hear what's being said on the Web about your company, products, and employees. Read More...
View articleHow one conglomerate tamed a tangle of internal e-mail messages with a secure, catalogued microsite. Read More...
View articleWeb marketers who blur the line between prospect and customer may find their carefully targeted messages viewed as an invasion of privacy. Read More...
View articleGoogle has finally responded to Viacom's copyright infringement suit against its underling, YouTube Read More...
View articleThe online ad industry is known for innovation, but like most industries, innovation often spurs replication Read More...
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