Reuters and Hyundai rolled out their "smart thinking" campaign , which links ads for the carmaker to stories pegged as featuring "innovation, forward ...
View articleA new branding campaign for Yahoo emphasizes how each of the portal's properties serves individual Yahoo users. Read More...
View articleAvatar creation site Zwinky.com will be expanded into a virtual world, Zwinktopia. Read More...
View articleUPDATE: The company formerly known as VNU will soon consolidate all its Web measurement services into a single unit with a new name. Read More...
View articleArticles that trigger Hyundai ads will include reports dealing with innovation, forward thinking and intelligence. Read More...
View articleWhat could the Google acquisition of DoubleClick mean for you? Read More...
View articleFollowing on the heels of several other content and advertising moves for both companies, Comcast and Yahoo have signed a multi-year partnership for o...
View articleYahoo will pay approximately $680 million for Right Media, known for its online ad exchange. Read More...
View articleWith Mother's Day fast approaching, Intel is partnering with Skype to provide users of the online voice communication system with free phone calls to ...
View articleCBS Radio and Oddcast, along with VC firm Union Square Partners, are funding a new streaming radio ad solution designed to support radio ad creation a...
View articleCongratulations to Kate Farber, Adrienne Doss, and Joe Tedd, winners of a free pass to our conference this Wednesday in New York, ClickZ Specifics: We...
View articleAfter difficult year, David Eastman relinquishes his post to take over a newly created position within Agency.com. Chairman Suh returns to CEO spot. R...
View articleMochila gets a CMO; Jumpstart hires Murad-Patel for context; Millennial Media gets Root as COO. Read More...
View articleAudits of ComScore and Nielsen/NetRatings may not change much and could even hurt the online ad industry, insiders say. Read More...
View articleNine ways to make sure your marketing campaign matches the message to the medium. Read More...
View articleSearch engines often confuse server location with Web site country or language. How multinational firms can optimize SERP relevancy. Read More...
View articleDatran Media's CMO reveals how Exchange Online may change the e-mail marketplace with its auction system. Read More...
View articleThree industry experts weigh in on finding quality scale. Read More...
View articleAmerican Airlines expanded its weekly NetSAAver newsletter to the mobile phone with txtSAAver Read More...
View articleSecurity software firm Exploit Prevention Labs discovered AdWords ads were used in attempts to install spyware on users' computers. Read More...
View articleAKQA goes Dutch; Spur Digital goes Roman; the White Sox pinch hits with PCG. Read More...
View articleExecutives said said the company is ahead of last year's monetization goals for its adCenter ad management platform. Read More...
View articleYahoo is participating in the Tribeca Film Festival as a signature media sponsor and official online portal. Read More...
View articleInteractive advertising's biggest gathering is splitting into two very distinct camps, separated by a wide, wide gulf. Read More...
View articleWhy the reality of the Google/DoubleClick deal and the vision behind it may not match up. Last in a series. Read More...
View articleA chat with Google's Website Optimizer product manager. Last of a series. Read More...
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