Hotmail Takes Live Branding, Cleaner Interface
Media

Hotmail Takes Live Branding, Cleaner Interface

19y Enid Burns

Hotmail Takes Live Branding, Cleaner Interface

Microsoft's Windows Live Hotmail comes out of beta with brand and advertising opportunities, as well as filtering of unwanted messages. Read More...

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Dem Presidental Candidates Attract Techies, Rudy Draws Military
Marketing

Dem Presidental Candidates Attract Techies, Rudy Draws Military

19y Kate Kaye

Dem Presidental Candidates Attract Techies, Rudy D...

Data on site users compiled by Tacoda also shows Clinton is the only of four candidates tracked who draws users visiting Hispanic community sites. Rea...

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Execs & Accounts for May 14, 2007
Media

Execs & Accounts for May 14, 2007

19y rumo

Execs & Accounts for May 14, 2007

Reactrix Grabs Danaher from MTVN; IFC Dials VMIX for Murder; Promotions and Hires at MRM, Active Marketing and Connexion Read More...

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CBS Plots New Online Strategy
Media

CBS Plots New Online Strategy

19y Bill McGuire

CBS Plots New Online Strategy

Conceding the obvious, CBS says efforts to get viewers to come to its Web site to view video have been a failure Read More...

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Yahoo's Green Challenge
Media

Yahoo's Green Challenge

19y Matthew G. Nelson

Yahoo's Green Challenge

A new site section challenges users to cut greenhouse gases and promotes environmental causes. Read More...

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Art for Ads' Sake
Media

Art for Ads' Sake

19y Bill McGuire

Art for Ads' Sake

Eyebeam, the non-profit group that promotes "shopdropping" -- a tactic used by artists and activists to clandestinely place objects in retail stores -...

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Google Trial by Jury
Media

Google Trial by Jury

19y Kate Kaye

Google Trial by Jury

So, the never-ending trademark suit against Google by American Blind & Wallpaper Factory will be tried by jury Read More...

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Bazaarvoice Channels 'Answers' Trend
Media

Bazaarvoice Channels 'Answers' Trend

19y Enid Burns

Bazaarvoice Channels 'Answers' Trend

Bazaarvoice plans to add a user-generated Q&A feature to its white label customer ratings and reviews service for retailers. Read More...

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Video Ad Firm Adap.tv Launches to Serve Direct Response Advertisers
Media

Video Ad Firm Adap.tv Launches to Serve Direct Response Advertisers

19y Kate Kaye

Video Ad Firm Adap.tv Launches to Serve Direct Res...

The firm is partnering with Amazon, Shopping.com and Metacafe, giving it access to 100 million ads that could be delivered. Read More...

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Y&R Digs Into Digital
Media

Y&R Digs Into Digital

19y Fred Aun

Y&R Digs Into Digital

The venerable agency rehires Tarik Sedkey as its new chief digital officer. Read More...

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Harnessing E-mail's Strengths
Email

Harnessing E-mail's Strengths

19y Jeanniey Mullen

Harnessing E-mail's Strengths

Three elements you must include in your next marketing campaign to capitalize on what consumers like best about e-mail. Read More...

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What I Saw at the Internet Revolution
Marketing

What I Saw at the Internet Revolution

19y Sean Carton

What I Saw at the Internet Revolution

The latest ABC/Cox plan to disable fast-forward on VOD proves how clueless the big networks are about consumers being in control. Read More...

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Dissecting Google's Supplemental Index
Search

Dissecting Google's Supplemental Index

19y Mike Grehan

Dissecting Google's Supplemental Index

What is Google's supplemental index, how did you end up in it, and how can you stay out of it? Read More...

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Changin' Times for Online Lead Generation
Marketing

Changin' Times for Online Lead Generation

19y Dan Felter

Changin' Times for Online Lead Generation

With talk of government investigations and regulation, online lead generation marketers had better be ready to get behind best practices. Read More...

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Microsoft's Strategic Account Summit: Wooing Advertisers
Media

Microsoft's Strategic Account Summit: Wooing Advertisers

19y Zachary Rodgers

Microsoft's Strategic Account Summit: Wooing Adver...

Advertisers, well most of them anyway, want Microsoft to do well in media and to pose a tougher challenge to Google's terrifying ascendancy Read More...

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Blind Item Guessing Game
Media

Blind Item Guessing Game

19y Zachary Rodgers

Blind Item Guessing Game

Question: Which small ad network with wide reach among blogs is rumored to have been acquired by Google in recent weeks? ClickZ has heard from a relia...

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Participate in the Blog Reader Project
Media

Participate in the Blog Reader Project

19y Enid Burns

Participate in the Blog Reader Project

The Blog Reader Project is conducting a survey of blog readership, media consumption and demographics of visitors participating blogs Read More...

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Amazon, Simon & Schuster Promote Authors With Video and Podcasts
Media

Amazon, Simon & Schuster Promote Authors With Video and Podcasts

19y Matthew G. Nelson

Amazon, Simon & Schuster Promote Authors With ...

The retailer and the publisher are using cheap multimedia formats to generate buzz about authors and artists. Read More...

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Execs & Accounts for May 11, 2007
Media

Execs & Accounts for May 11, 2007

19y Matthew G. Nelson

Execs & Accounts for May 11, 2007

Sprint Nextel switches execs; Yahoo gets scientists; Revenue Science now in Santa Barbara. Read More...

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Ad Industry Groups Support Call for ComScore and Nielsen//NetRatings Audits
Media

Ad Industry Groups Support Call for ComScore and Nielsen//NetRatings Audits

19y Fred Aun

Ad Industry Groups Support Call for ComScore and N...

The American Association of Advertising Agencies, The Association of National Advertisers and The Advertising Research Foundation issued a statement s...

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Top 50 Advertisers by Media Value in March, 2007
Media

Top 50 Advertisers by Media Value in March, 2007

19y rumo

Top 50 Advertisers by Media Value in March, 2007

Top 50 Advertisers by Media Value in March, 2007 Read More...

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Is It the Brand or the Entertainment?
Marketing

Is It the Brand or the Entertainment?

19y Rebecca Lieb

Is It the Brand or the Entertainment?

Publicis plans to launch an online branded entertainment channel this summer. Perhaps the first thing it should do is get a Mac. Read More...

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Microsoft and Yahoo: Match or Misery?
Paid Search

Microsoft and Yahoo: Match or Misery?

19y Kevin Lee

Microsoft and Yahoo: Match or Misery?

Why Microsoft may want to acquire Yahoo, and some major challenges it would face if it does. Read More...

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Taking the Video Wheels Off
Media

Taking the Video Wheels Off

19y Dorian Sweet

Taking the Video Wheels Off

Video is fully online. What's the best way for ad marketers to get in on the action? Read More...

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The Difference Between ROI and Marketing Accountability
Analytics

The Difference Between ROI and Marketing Accountability

19y Bryan Eisenberg

The Difference Between ROI and Marketing Accountab...

In the quest for ROI and accountability from marketers, too many companies fail to look beyond short-term results. Read More...

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Is There an In-Stream Inventory Scarcity?
Media

Is There an In-Stream Inventory Scarcity?

19y Zachary Rodgers

Is There an In-Stream Inventory Scarcity?

There's a dearth of in-stream video inventory Read More...

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24/7 Real Media Confirms It's For Sale
Media

24/7 Real Media Confirms It's For Sale

19y Zachary Rodgers

24/7 Real Media Confirms It's For Sale

In the wake of rumors of an acquisition by WPP Group, 24/7 Real Media executives have confirmed the company is formally seeking a buyer Read More...

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