Marchex Joins with Fox to Publish Spanish-Language Sites
Media

Marchex Joins with Fox to Publish Spanish-Language Sites

19y Enid Burns

Marchex Joins with Fox to Publish Spanish-Language...

Marchex will partner with Fox to jointly-develop content on over 100 Spanish-language Web sites. Read More...

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An Online Marketing Primer for Higher Education
Media

An Online Marketing Primer for Higher Education

19y Hollis Thomases

An Online Marketing Primer for Higher Education

Colleges and universities cater to the most wired populace, yet many are clueless about online marketing. Read More...

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Shareware Synergy
Marketing

Shareware Synergy

19y Chad Stoller

Shareware Synergy

Earlier this month, I talked about alternative forms of digital marketing that could contribute to an exceptional experience. One concept was to align...

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The Deadly Duo: Spam and Viruses, April 2007
Data insights

The Deadly Duo: Spam and Viruses, April 2007

19y Enid Burns

The Deadly Duo: Spam and Viruses, April 2007

Threats shift from e-mail to Web-borne infection, while the rate of attacks may be falling. Read More...

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More Local Site Additions at MediaSpan
Media

More Local Site Additions at MediaSpan

19y Kate Kaye

More Local Site Additions at MediaSpan

Radio station site-heavy local media network MediaSpan has added more than 75 newspaper and TV sites to its roster of over 1,300 local sites Read More...

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ValueClick Under Federal Trade Commission Investigation
Media

ValueClick Under Federal Trade Commission Investigation

19y Matthew G. Nelson

ValueClick Under Federal Trade Commission Investig...

The lead generation firm confirms it has received a letter from the FTC for possible CAN-SPAM act infringement. Read More...

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Execs & Accounts for May 21, 2007
Media

Execs & Accounts for May 21, 2007

19y Matthew G. Nelson

Execs & Accounts for May 21, 2007

Heavy adds board member; Powered hires VP of client services; Adtech names a head of product management. Read More...

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Advertising Placements by Industry and Top Sponsored Links, April 2007
Media

Advertising Placements by Industry and Top Sponsored Links, April 2007

19y rumo

Advertising Placements by Industry and Top Sponsor...

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. Read More...

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Ten Steps for Developing an Effective E-mail Strategy, Part 6
Email

Ten Steps for Developing an Effective E-mail Strategy, Part 6

19y Jeanne Jennings

Ten Steps for Developing an Effective E-mail Strat...

The last installment of this e-mail strategy series covers budgets, ROI, and evaluating results. Read More...

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Don't Call It Advertising
Marketing

Don't Call It Advertising

19y Jeremy Lockhorn

Don't Call It Advertising

The ad industry must find ways to market online content that's relevant and interesting. Read More...

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Advertising to Digital Natives
Marketing

Advertising to Digital Natives

19y Gary Stein

Advertising to Digital Natives

Marketing to the generation that's always known the Internet means we need to listen, not tell. Read More...

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Dealing With SEO Pseudoexperts
Search

Dealing With SEO Pseudoexperts

19y Shari Thurow

Dealing With SEO Pseudoexperts

Ignorant, misinformed opinions about SEO abound, but so do opportunities for education. Read More...

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BP Employs Cursed Ad Approach
Media

BP Employs Cursed Ad Approach

19y Kate Kaye

BP Employs Cursed Ad Approach

Remember the Comet Cursor ? Well, I was just on Weather.com checking out the forecast for tomorrow's subway series game (rain, darn it) Read More...

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That's a Lot of Bananas
Media

That's a Lot of Bananas

19y Matthew G. Nelson

That's a Lot of Bananas

Online ad rep firm Gorilla Nation has just received a $50 million investment from its new partner Boston-based private equity firm Great Hill Partners...

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Eric Schmidt at Personal Democracy Forum
Media

Eric Schmidt at Personal Democracy Forum

19y Kate Kaye

Eric Schmidt at Personal Democracy Forum

The house at Pace University near City Hall, NYC this morning was packed Read More...

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A Spade Is a Spade, An Ad Is an Ad
Media

A Spade Is a Spade, An Ad Is an Ad

19y Rebecca Lieb

A Spade Is a Spade, An Ad Is an Ad

I don't know about you, but I feel vaguely insulted every time I click on a Forbes.com link and land on their full-page rich media ad. It's not that t...

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Microsoft Will Acquire Ad Company AQuantive
Media

Microsoft Will Acquire Ad Company AQuantive

19y Enid Burns

Microsoft Will Acquire Ad Company AQuantive

UPDATE: Ad industry buying spree builds with Microsoft's deal to acquire aQuantive for $6 billion. Read More...

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Branding, SEO Implications for Google Universal Search
Media

Branding, SEO Implications for Google Universal Search

19y Kate Kaye

Branding, SEO Implications for Google Universal Se...

The results page changes could even pit Google's current direct response advertisers against branding newcomers. Read More...

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Execs & Accounts for May 18, 2007
Media

Execs & Accounts for May 18, 2007

19y Matthew G. Nelson

Execs & Accounts for May 18, 2007

Verizon picks 10 agencies; VideoEgg hatches a president; Aquent partners with Web Analytics Demystified. Read More...

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Dynamic Video Campaign Promotes Illusionist TV Show
Media

Dynamic Video Campaign Promotes Illusionist TV Show

19y Enid Burns

Dynamic Video Campaign Promotes Illusionist TV Sho...

Illusionist Chriss Angel promotes his cable show Read More...

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Eyespot.com Partners with Tremor Media For Mashup Ads
Media

Eyespot.com Partners with Tremor Media For Mashup Ads

19y Fred Aun

Eyespot.com Partners with Tremor Media For Mashup ...

Commercial content owners will be able to turn amateur video mashups into revenue streams through a new partnership between Eyespot.com and Tremor Med...

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Online Ad Legislation: Too Much or Not Enough?
Marketing

Online Ad Legislation: Too Much or Not Enough?

19y Rebecca Lieb

Online Ad Legislation: Too Much or Not Enough?

Do we have enough legislation governing online marketing and advertising? Read More...

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The Other Paid Search: Paid Direct Links
Paid Search

The Other Paid Search: Paid Direct Links

19y Kevin Lee

The Other Paid Search: Paid Direct Links

Paid direct links are controversial, but marketers risk missing out if they don't understand this rising business. Read More...

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How to Embrace Multichannel Behavior
Analytics

How to Embrace Multichannel Behavior

19y Jack Aaronson

How to Embrace Multichannel Behavior

A three-step program to help consumers make their own way across your sales channels. Read More...

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Online Video Content's Bright Past
Media

Online Video Content's Bright Past

19y Ian Schafer

Online Video Content's Bright Past

Online video content is regressing to an earlier stage while other content advances, and that spells opportunity for savvy marketers. Read More...

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Chevrolet and Madonna Sign On for Live Earth Via MSN
Media

Chevrolet and Madonna Sign On for Live Earth Via MSN

19y Matthew G. Nelson

Chevrolet and Madonna Sign On for Live Earth Via M...

Live Earth, the worldwide concert event benefiting environmental causes and promoted by MSN, Al Gore and others , has signed on Chevrolet as a worldwi...

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Orc Credit Card Ready? Then... Charge!!
Media

Orc Credit Card Ready? Then... Charge!!

19y Matthew G. Nelson

Orc Credit Card Ready? Then... Charge!!

As easily the largest and most successful massively multiplayer online game in the world, World of Warcraft still must have posed a problem for its cr...

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