U.S. Search Engine Rankings, April 2007
Media

U.S. Search Engine Rankings, April 2007

19y Enid Burns

U.S. Search Engine Rankings, April 2007

Top Search engines and verticals by share in the U.S. for April 2007. Read More...

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Fox Buys Photobucket, Gains User Data to Boost Ad Value
Media

Fox Buys Photobucket, Gains User Data to Boost Ad Value

19y Zachary Rodgers

Fox Buys Photobucket, Gains User Data to Boost Ad ...

Fox Interactive Media will pick up a bundle of data on Photobucket users' behavior around the Web. Read More...

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Zango Points Finger at Google in Suit Against PC Tools
Media

Zango Points Finger at Google in Suit Against PC Tools

19y Kate Kaye

Zango Points Finger at Google in Suit Against PC T...

Zango is suing the makers of a spyware blocking app for a minimum of $35 million, and it looks as though Google might have something to do with the de...

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Nancy Drew Sleuths Marketing Opportunities
Media

Nancy Drew Sleuths Marketing Opportunities

19y Enid Burns

Nancy Drew Sleuths Marketing Opportunities

With just over two weeks away from the movie release of "Nancy Drew," a modern telling of the classic teen mystery series, yet another marketing campa...

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Digital Marketing Remainders for May 30, 2007
Media

Digital Marketing Remainders for May 30, 2007

19y Zachary Rodgers

Digital Marketing Remainders for May 30, 2007

Hollywood Reporter introduced a digital ad unit that's inspired by print media formats. Advertisers will be granted fully half the screen space on art...

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Microsoft Grows IM Through Philanthropic Campaign
Media

Microsoft Grows IM Through Philanthropic Campaign

19y Enid Burns

Microsoft Grows IM Through Philanthropic Campaign

Students chat for charity in a college student-targeted campaign for Microsoft's Windows Live Messenger. Read More...

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Digitas Exec Finds Inspiration in Move to Serve Non-profits at Mindshare
Media

Digitas Exec Finds Inspiration in Move to Serve Non-profits at Mindshare

19y Kate Kaye

Digitas Exec Finds Inspiration in Move to Serve No...

Former Digitas SVP Huard G. Smith has taken a decidedly less prominent position at a small interactive firm serving non-profits, institutions and indu...

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HuffPo Revamps, Adds Options for Advertisers
Media

HuffPo Revamps, Adds Options for Advertisers

19y Fred Aun

HuffPo Revamps, Adds Options for Advertisers

A site redesign should go over well with advertisers concerned about content association. Read More...

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Eco Chat with GE and Governator Streams Live in Video Banner Ad
Media

Eco Chat with GE and Governator Streams Live in Video Banner Ad

19y Matthew G. Nelson

Eco Chat with GE and Governator Streams Live in Vi...

GE, PointRoll and Akamai teamed to provide a live in-banner interview with GE and California Governor Schwarzenegger discussing ecological issues. Rea...

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Mama, Don't Let Your Babies Grow Up to Be E-mail Copywriters
Email

Mama, Don't Let Your Babies Grow Up to Be E-mail Copywriters

19y Karen Gedney

Mama, Don't Let Your Babies Grow Up to Be E-mail C...

Too many marketers are cheap with e-mail writing budgets, keeping the best practitioners out of the business. Read More...

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SEO Challenges for Three Business Types
Search

SEO Challenges for Three Business Types

19y Erik Dafforn

SEO Challenges for Three Business Types

From big brands to mom-and-pop outfits, SEO is about understanding the space and patiently pursuing results. Read More...

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What Are Your Competitors Up To?
Data insights

What Are Your Competitors Up To?

19y Robin Neifield

What Are Your Competitors Up To?

Evaluating competitors' targeting strategies can help improve your Web marketing efforts. Read More...

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FTC Query Into Google/DoubleClick Unlikely to Block Deal
Media

FTC Query Into Google/DoubleClick Unlikely to Block Deal

19y Zachary Rodgers

FTC Query Into Google/DoubleClick Unlikely to Bloc...

The frothiness of digital marketing M&A activity may work in Google's favor. Read More...

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Google and Microsoft Adding Street Level Views to Maps
Media

Google and Microsoft Adding Street Level Views to Maps

19y Matthew G. Nelson

Google and Microsoft Adding Street Level Views to ...

Both Microsoft and Google are adding new features to their Map applications available online, and frankly both look pretty cool Read More...

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Execs & Accounts for May 29, 2007
Media

Execs & Accounts for May 29, 2007

19y Matthew G. Nelson

Execs & Accounts for May 29, 2007

Agency.com names Jordan Warren to lead San Francisco office; Air2Web hires former Nokia execs; Toshiba adds Bazaarvoice reviews. Read More...

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Third Screen Media Network Gets Game
Media

Third Screen Media Network Gets Game

19y Enid Burns

Third Screen Media Network Gets Game

Third Screen Media continues to sign additional publishers to its mobile ad network in the wake of its agreement to be bought by AOL's Advertising.com...

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Clinton on CNN Only, McCain on Conservative Sites and Networks in April
Marketing

Clinton on CNN Only, McCain on Conservative Sites and Networks in April

19y Kate Kaye

Clinton on CNN Only, McCain on Conservative Sites ...

UPDATE AdRelevance data show the two presidential campaigns ran thousands of Web ad impressions during the month of April, but took very different app...

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Get Value-Added Online Placements From Offline Buys
Media

Get Value-Added Online Placements From Offline Buys

19y Harry Gold

Get Value-Added Online Placements From Offline Buy...

Five ways to make sure you get the most from value-added online placements. Read More...

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Marketers, Please Don't Tick Off My Dad
Marketing

Marketers, Please Don't Tick Off My Dad

19y Pete Blackshaw

Marketers, Please Don't Tick Off My Dad

How do we protect our parents from marketers? And why would a passionate marketer ask such a question? Read More...

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Lucasfilms Embraces Star Wars Mash-ups
Media

Lucasfilms Embraces Star Wars Mash-ups

19y Zachary Rodgers

Lucasfilms Embraces Star Wars Mash-ups

Star Wars video mash-ups were probably the first video mash-ups – especially if you count the hundreds of clips with light sabers edited into regular ...

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Computer Users More Savvy About E-mail Spam
Data insights

Computer Users More Savvy About E-mail Spam

19y Enid Burns

Computer Users More Savvy About E-mail Spam

More people are deploying filters to alleviate spam, while a few users click and convert, supporting the spam industry. Read More...

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Facebook Lets Advertisers Reach Members Via Free Apps
Media

Facebook Lets Advertisers Reach Members Via Free Apps

19y Matthew G. Nelson

Facebook Lets Advertisers Reach Members Via Free A...

The social media site has opened a system to 65 partners, including Microsoft, Amazon, Red Bull and others. Read More...

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Execs & Accounts for May 25, 2007
Media

Execs & Accounts for May 25, 2007

19y Matthew G. Nelson

Execs & Accounts for May 25, 2007

MediaWhiz shuffles execs among its holdings; Yahoo Real Estate gets Reply features; Artix Entertainment joins in-game ad network. Read More...

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More Distribution Deals for CBS, Dow Jones Online
Media

More Distribution Deals for CBS, Dow Jones Online

19y Kate Kaye

More Distribution Deals for CBS, Dow Jones Online

CBS experiments with embeddable video, some of it ad-supported, through relationships with Voxant, Videoegg, and social tool providers. Read More...

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Can Yahoo Mobilize Mobile?
Marketing

Can Yahoo Mobilize Mobile?

19y Rebecca Lieb

Can Yahoo Mobilize Mobile?

What holds advertisers back when it comes to reaching the biggest audience in the world? Read More...

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Microsoft: Agency, Publisher, and Network
Paid Search

Microsoft: Agency, Publisher, and Network

19y Kevin Lee

Microsoft: Agency, Publisher, and Network

Microsoft's aQuantive purchase promises to change the rules about conflicts of interest in ways that will affect all online marketers. Read More...

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When Personas Fail
Analytics

When Personas Fail

19y Bryan Eisenberg

When Personas Fail

Online personas are useful but limited, and too often marketers neglect them. Read More...

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