Execs & Accounts for June 6, 2007
Media

Execs & Accounts for June 6, 2007

19y Matthew G. Nelson

Execs & Accounts for June 6, 2007

Agency.com gets a Chicago president; MLG buys Got Frag?; WWE gets mobile. Read More...

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Google Introduces Audio Ads to a Wider Customer Base
Media

Google Introduces Audio Ads to a Wider Customer Base

19y Fred Aun

Google Introduces Audio Ads to a Wider Customer Ba...

The company will roll out the service to all U.S. advertisers during the next month. Read More...

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TNS: Internet Spend Increases in a Down Quarter for the Ad Biz
Media

TNS: Internet Spend Increases in a Down Quarter for the Ad Biz

19y Enid Burns

TNS: Internet Spend Increases in a Down Quarter fo...

Internet display advertising expenditures grew in the first quarter, while the total ad spend dipped slightly. Read More...

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Longer Video Ads Perform Better in Some Measures Says OPA Study
Media

Longer Video Ads Perform Better in Some Measures Says OPA Study

19y Matthew G. Nelson

Longer Video Ads Perform Better in Some Measures S...

Online Publishers Association research shows video ads on TV, magazine and newspaper sites drove more user actions than portals and UGC sites. Read Mo...

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The Duplicate Content Debate
Search

The Duplicate Content Debate

19y P.J. Fusco

The Duplicate Content Debate

From an SEO perspective, too much duplicate content can land your site in the netherworld of Google's supplemental results. Read More...

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Does Your E-mail Pass the Mind Filter?
Email

Does Your E-mail Pass the Mind Filter?

19y Stefan Pollard

Does Your E-mail Pass the Mind Filter?

Your e-mail made it past the spam filters, but the trash can awaits messages that aren't designed for the human element. Read More...

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Disney Turns 'Clockwork Orange'
Marketing

Disney Turns 'Clockwork Orange'

19y Dave Evans

Disney Turns 'Clockwork Orange'

Why forcing viewers to watch an online ad gives marketers and advertisers the shaft. Read More...

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Behavior Under the Planning Microscope, Part 1: Viral
Data insights

Behavior Under the Planning Microscope, Part 1: Viral

19y Andy Chen

Behavior Under the Planning Microscope, Part 1: Vi...

Explorations of key communication trends based on consumer behaviors. First up: a fundamentally different approach to planning a viral idea. Read More...

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Marchex gets on Yahoo Panama Bandwagon with Pay Per Click
Media

Marchex gets on Yahoo Panama Bandwagon with Pay Per Click

19y Matthew G. Nelson

Marchex gets on Yahoo Panama Bandwagon with Pay Pe...

Marchex is extending its relationship with Yahoo to convert search ad listings from its Enhance Interactive pay-per-click engine, into Yahoo Sponsored...

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A Widget Campaign for VH1's 'Charm School'
Media

A Widget Campaign for VH1's 'Charm School'

19y Enid Burns

A Widget Campaign for VH1's 'Charm School'

To promote the show's upcoming season, VH1 asked Web users to play dress-up with virtual dolls, then invited them to post the widgets to social networ...

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Yahoo Adds Premium API Service
Media

Yahoo Adds Premium API Service

19y Matthew G. Nelson

Yahoo Adds Premium API Service

Yahoo has realized the important nature of keeping large businesses that use its application program interface (API) system happy Read More...

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Kinder Replaces Finnegan at HotJobs, New Title for Schneider?
Media

Kinder Replaces Finnegan at HotJobs, New Title for Schneider?

19y Kate Kaye

Kinder Replaces Finnegan at HotJobs, New Title for...

Less than three weeks after SVP and GM of Yahoo HotJobs Dan Finnegan announced he'd part ways with the firm, Yahoo has hired on former SVP for Cendant...

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Digital Marketing Remainders for June 5, 2007
Media

Digital Marketing Remainders for June 5, 2007

19y Zachary Rodgers

Digital Marketing Remainders for June 5, 2007

Massive founders score massive funding for new video game company. Wide skepticism as the new company, Brash Entertainment, says its niche will be TV ...

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Ex-Cisco Dealmaker Volpi Joins Old Friends at Joost
Media

Ex-Cisco Dealmaker Volpi Joins Old Friends at Joost

19y Kate Kaye

Ex-Cisco Dealmaker Volpi Joins Old Friends at Joos...

Ad-supported Internet TV service Joost has hired Cisco vet and former Skype board member Mike Volpi as its new CEO. Read More...

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AmEx Interactive Effort to 'Shake up' the World
Media

AmEx Interactive Effort to 'Shake up' the World

19y Fred Aun

AmEx Interactive Effort to 'Shake up' the World

UPDATE: Cardmembers are asked to visit a site where they can suggest, discuss and vote on world betterment projects, one of which will receive up to $...

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Salesforce.com, Google in AdWords Alliance
Media

Salesforce.com, Google in AdWords Alliance

19y Bill McGuire

Salesforce.com, Google in AdWords Alliance

Deal allows Salesforce to add Google's AdWords platform to its customer service management software. Read More...

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Ask.com: The Other Search Engine?
Media

Ask.com: The Other Search Engine?

19y Kevin Newcomb

Ask.com: The Other Search Engine?

Ask.com has re-engineered its search engine to align with the way people search, and a new marketing campaign hopes to drive users to the new Ask.com....

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Cars.com Listings Hit Mobile Devices
Media

Cars.com Listings Hit Mobile Devices

19y Kate Kaye

Cars.com Listings Hit Mobile Devices

The auto listings site has teamed with Crisp Wireless to let people search all its auto classifieds and other content through mobile devices. Read Mor...

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Microsoft Will Promote Recording Artists Across Zune, MSN, and Xbox
Media

Microsoft Will Promote Recording Artists Across Zune, MSN, and Xbox

19y Matthew G. Nelson

Microsoft Will Promote Recording Artists Across Zu...

Ignition will promote emerging recording artists across Microsoft platforms to bring users to Zune. Read More...

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Buying Greenvertising
Media

Buying Greenvertising

19y Hollis Thomases

Buying Greenvertising

The right way for media buyers to place clients in environmentally friendly Web sites. Read More...

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Is Location the Ultimate Context?
Marketing

Is Location the Ultimate Context?

19y Chad Stoller

Is Location the Ultimate Context?

An explosion of new location-based Web and mobile services promises new opportunities for marketers. Read More...

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YouTube Signs Hearst for Local TV Video
Media

YouTube Signs Hearst for Local TV Video

19y Kate Kaye

YouTube Signs Hearst for Local TV Video

So, YouTube has added another full-fledged media partner to its roster Read More...

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AdSense Goes Glam
Media

AdSense Goes Glam

19y Rebecca Lieb

AdSense Goes Glam

Glam Media has let it be known they've inked a multi-year deal with Google Read More...

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Ipsh! Founder Departs, Will Launch Ad-Driven Mobile Startup
Media

Ipsh! Founder Departs, Will Launch Ad-Driven Mobile Startup

19y Zachary Rodgers

Ipsh! Founder Departs, Will Launch Ad-Driven Mobil...

Nearly 20 months after selling it to Omnicom, Nihal Mehta has left the mobile agency he created. Read More...

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Borrell Predicts Local Advertisers Will Spend $7.5 Billion Online in '07
Media

Borrell Predicts Local Advertisers Will Spend $7.5 Billion Online in '07

19y Kate Kaye

Borrell Predicts Local Advertisers Will Spend $7.5...

Newspaper publishers' online ad growth is decreasing, while TV and radio properties are gaining ground. Read More...

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Management Buyout at 360i Goes Against Ad Industry Trend
Media

Management Buyout at 360i Goes Against Ad Industry Trend

19y Enid Burns

Management Buyout at 360i Goes Against Ad Industry...

UPDATE: Innovation Interactive, parent of search agency 360i, completed a management buyout, taking ownership from Livedoor Japan. Read More...

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Execs & Accounts for June 4, 2007
Media

Execs & Accounts for June 4, 2007

19y Matthew G. Nelson

Execs & Accounts for June 4, 2007

Critical Mass gets Skinner; Robles launches digital marketing firm in Houston; Federated Media names a director of engineering. Read More...

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