Is e-mail's branding impact still strong? Does e-mail still intrigue readers? Or do they just skim it? Read More...
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View articleUnique rich media offering from Media Banners streams full Web sites and multiple consecutive videos within a display unit. Read More...
View articleThe audit process amounts to a lot of extra work for something some say will do little to alleviate discrepancies between the measurement firms and si...
View articleR/GA promotes Chris Colborn to chief experience officer; Cookie Jar taps Gorilla Nation for ad representation. Read More...
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View articleNeophytes and lunatics can upset your search campaigns unless you bake their actions into your plans. Read More...
View articleWhen does offline advertising dictatorship become an online dialogue? Final in a series. Read More...
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View articleIn prep for the Mobile Marketing Forum, held by the Mobile Marketing Association (MMA), here in New York this week, the MMA released version 4.0 of it...
View articleKevin Ryan has long been a personal friend, a sometimes competitor (as iMedia's search editor), a peerless public speaker, and an expert in all things...
View articleDespite continued growth in search spending, ROI on search campaigns in Q1 was down 43 percent since last year, according to the latest search trend r...
View articleAlan Rutherford will join in September to execute the Publicis agency's aggressive international growth plans. Read More...
View article"Sprite Yard" aims to reach teens and increase brand stickiness. Read More...
View articleThe IAB quarterly study continues to see growth across all aspects of interactive advertising. Read More...
View articleA Web Analytics Association report finds most analytics pros feel they and their companies still struggle to grasp the practice. Read More...
View articleWith the ability to integrate widgets in ad formats, marketers will have new ways to reach their online audiences. Read More...
View articleToo many businesses miss out on local Web search's sales-generating power because they don't understand how it works. Read More...
View articleMobile messaging traffic and mobile Web usage surges in Q1. Read More...
View articleIn an unsavory atmosphere of fear, uncertainty and doubt (F.U.D.), combined with click fraud alarmism over a core of domain leasing, a new company tha...
View articleIn addition to brokering television spots, Ebay is moving into ad brokering for radio Read More...
View articleBusiness and brand bloggers, are you fed up with RUN OF THE MILL transparency? Champing at the bit to surrender EVEN MORE CONTROL of your brand to you...
View articleR/GA has opened the in-house digital production studio it promised a year ago when it expanded into new facilities in New York Read More...
View articleUPDATE: Yahoo has signed 17 paper publishers, and plans on training thousands of newspaper reps this year on its HotJobs system. A full list of curren...
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