Big four broadcaster provides its multiple divisions with the ability to share video content and generate more online ad revenue. Read More...
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View articleRecent Yahoo and Microsoft buys are under review, and now the U.S. Congress is peeking under the acquisition covers, too. Read More...
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View articleRevenue Science hires a director of sales; Burst Media moves an exec to LA; Kaboose hires two execs. Read More...
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View articleGoogle's changes to its Quality Score system are a challenge for some marketers and advertisers. Here's how to cope. Read More...
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View articleTurnHere's branching out beyond local, beyond travel, beyond real estate with the launch of BookVideos.tv, a collaboration between the video marketing...
View articleAs part of its settlement with children's health and nutrition advocates, Kellogg will stop marketing efforts aimed at kids under 12 for products not ...
View articleMobile start-up founded by m-Qube vets adds two experienced ad execs. Read More...
View articleThe industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. Read More...
View articleAdvertisers must tread carefully on social sites like Second Life, but the rewards are there for those who facilitate the user experience. Read More...
View articleA campaign integrating e-mail with other media can deliver almost four times the revenue of a traditional broadcast campaign. But there are a few hurd...
View articleThe right questions to ask when you're choosing a partner for a mobile marketing campaign. Second in a series. Read More...
View articleMost believe the decision was a reaction to Google's plans to host a protest in response to eBay's refusal to accept Google Checkout for ebay transact...
View articleAs VP of marketing at Cingular and AT&T, Burbank brokered mobile deals with MySpace, FaceBook and YouTube. Read More...
View articleComScore found 21 percent of Web users worldwide viewed a widget in April. Read More...
View articleOnline ad spending will lead overall ad spending with a 16 percent growth rate in 2007, according to an updated forecast. Read More...
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