In the midst of personnel changes, Yahoo aims to counteract slow display ad growth, and make it easier for advertisers to combine search and display a...
View articleLess than two weeks after announcing it was ditching Google, eBay is back, but not in full force Read More...
View articleHope you've got the budget for at least two books on Web analytics this summer because another must-read title was just released by Shane Atchison and...
View articleI had an interesting talk with Dana Ghavami, CEO of rich media/ad management firm CheckM8 the other day Read More...
View articleThree-year-old video search engine also plans to introduce a peer-to-peer ad-supported video platform, similar to Joost. Read More...
View articleAfter its acquisition this past spring, Reprise finds itself teamed with McCann WorldGroup and Microsoft for SEM. Read More...
View articleR/GA London names ECD; IGA Worldwide signs with Cyanide, Morpheme, and Staggan. Read More...
View articleThere are increasingly more blunt-force applications of social media. This should start your marketer's dot-bomb sense tingling. Read More...
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View article"iPhone is a powerful new device and is going to be particularly good for the apps that Google is building Read More...
View articleDaily challenges make for deep bonds and a strong work ethic for firms such as AlmondNet, CheckM8, Eyeblaster, Quigo -- and even Google. Read More...
View articleThe company tries to shed its image as a cheap car maker by reaching a new and unfamiliar audience. Read More...
View articleAnswers.com makes Smith CSO; IVillage names Gutkowski COO; Vibe to use KickApps' white label CGM platform. Read More...
View articleIn the new online environment, can you still call it "direct" marketing? Read More...
View articleYahoo is missing an opportunity in search. Capturing it could propel the company back to the top. Read More...
View articleHow can an upgraded offline ad culture work with a downgraded online one? Read More...
View articleJust when about everyone in the industry thinks he knows a little something about SEO, it changes. Read More...
View articleFledgling online site YouChoose.net is touting itself as a social network for causes and petitions, and it's picked up on a continuing annoyance of an...
View articleThe YouTube overfloweth. The great YouTube expansion under Google begins Read More...
View articleSite offers sponsorships, run-of-site ads and video placements. Read More...
View articleAs advertising reaches ever more Web sites, cyber-criminals have begun using affiliate ad networks to infect computers. Read More...
View articleGoogle opened its pay-per-action AdSense beta to qualifying advertisers worldwide, following a three-month closed trial period. Read More...
View articleThe company has also completed beta testing its Go for Mobile 2.0 service and will release it soon in the U.S. Read More...
View articleKids are one of the toughest demographics to target online, but there are ways to succeed while remaining age-appropriate in placements and messaging....
View articleTechnology? Content? Both...or something else? Read More...
View articleSo, Nielsen wants to track the online activities of the folks on its TV household panel Read More...
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