National Public Radio's All Things Considered asked me to discuss Yahoo on this evening's program Read More...
View articleNielsen is launching a syndicated GamePlay Metrics measurement project later this month. Read More...
View articleUPDATE: In terms of visibility, McCain came out ahead, showing up prominently in searches for several issue-based terms. Read More...
View articleThe Toyota brand seeks to build awareness among a niche Hip Hop audience on sites like BlockSavvy.com, Streetfire.net and HipHopDX.com. Read More...
View articleThanks to the iPhone, there's never been a better time to launch new mobile services. Read More...
View articleThe challenges of advertising in this brand new channel and questions to ask of potential partners. Read More...
View articleBroadband reaches over half of U.S. households, and is expected to reach 70 percent by 2012. Read More...
View articleThe offering makes heavy use of behavioral, demographic and location data. Read More...
View articleThe agenda-driven healthcare flick is helping unrelated advertisers promote their own agendas. Read More...
View articleLinkedIn links up with former Yahoo engineer; New Hires at Abacus, Centro, SideStep and ScanScout; CheckM8 Scores Brazilian publisher Read More...
View articleOver fifty percent of teens have participated in some kind of advertiser-branded activity on social sites, according to a new white paper. Read More...
View articleReady to optimize your e-mail performance? Start testing! Part one of a series. Read More...
View articleA better formula for starting -- and selling -- an ad tech company. Read More...
View articleCreating a viral campaign is difficult, if not impossible. Virality is a goal, not a guarantee. Read More...
View articleSecond of a three-part interview with Mel Carson, Microsoft's European adCenter community manager. Read More...
View articleA downside to behavioral targeting, per the screen capture above, is that your work can wind up following you to places you'd rather it didn't Read Mo...
View articleAgency wins duties after Heineken-owned brewer parts with AKQA over scheduling conflicts. Read More...
View articleParks Associates finds dynamic and static in-game ads are a small piece of the pie for game-based ads, but that will change. Read More...
View articleParamount taps mediaedge:cia U.S. for worldwide media; L'Occitane en Provence picks Range. Read More...
View articleThe ARF's annual conference produced more questions about measurement than it did answers. Read More...
View articleAs much as sites must more advanced for broadband users, they must also be greatly simplified for use with other devices. Read More...
View articleWho does the searching? You may find you're not talking to potential customers at all. Read More...
View articleThe top 10 search engines and search providers by the number of users and share of total searches. Read More...
View articlePresidential contenders, Democrat Hillary Clinton and Republican Ron Paul came out on top among major party presidential candidates when it came to tr...
View articleROO and TribalFusion are planning to work together to improve how video offers are targeted against text-based content online Read More...
View articleKDDI Corporation is some sort of a Japanese communications company doing some sort of viral, CGM-fueled project that assembles photos, Web images and ...
View articleIn what's basically a mini-version of the deal it made with BrightCove earlier this spring , Tremor Networks added video content and syndication firm ...
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