Execs & Accounts for July 9, 2007
Media

Execs & Accounts for July 9, 2007

19y Matthew G. Nelson

Execs & Accounts for July 9, 2007

Revver hires Marc Hernandez to lead ad sales; 360i promotes two; Follett taps SubscriberMail for e-mail marketing. Read More...

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Everyday Google Suit Could Be Competitive Intelligence Headache
Media

Everyday Google Suit Could Be Competitive Intelligence Headache

19y Matthew G. Nelson

Everyday Google Suit Could Be Competitive Intellig...

A trademark infringement suit between Google advertisers raises questions about companies suing for access to competitors' ad data. Read More...

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Quantcast Offers Free Online Video and Widget Measurement Service
Media

Quantcast Offers Free Online Video and Widget Measurement Service

19y Fred Aun

Quantcast Offers Free Online Video and Widget Meas...

Beta service reports on plays, reach, amount consumed, and category. Read More...

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The Characteristics of Media
Marketing

The Characteristics of Media

19y Sean Carton

The Characteristics of Media

How do you choose where to advertise? How do you know what's going to work? Read More...

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The Three Levels of E-mail Perception
Email

The Three Levels of E-mail Perception

19y Jeanniey Mullen

The Three Levels of E-mail Perception

Understanding how to build the best e-mail campaign isn't enough. Knowing how to position it is critical for success. Read More...

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Optimizing for Universal Search
Search

Optimizing for Universal Search

19y Mike Grehan

Optimizing for Universal Search

Time to think about optimizing podcasts, online video, and a wealth of other content. How to get started before search evolves without you. Read More...

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WPP's G2 Acquired Refinery
Media

WPP's G2 Acquired Refinery

19y Matthew G. Nelson

WPP's G2 Acquired Refinery

WPP Group PLC's G2 Worldwide has acquired interactive ad agency Refinery for an undisclosed sum Read More...

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Backfence Stopped Ad Sales Months Before Folding
Media

Backfence Stopped Ad Sales Months Before Folding

19y Kate Kaye

Backfence Stopped Ad Sales Months Before Folding

UPDATE: Hope remains that interested parties will take the fledgling firm under their wings and help it survive in some capacity. Read More...

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More on Israel's Military Tech Connection
Media

More on Israel's Military Tech Connection

19y Kate Kaye

More on Israel's Military Tech Connection

I was interested to see a story today on the front page of the Wall Street Journal about Israelis applying knowledge gathered through their military t...

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Apartments.com Moves Back In With Yahoo as Move.com Exits
Media

Apartments.com Moves Back In With Yahoo as Move.com Exits

19y Kate Kaye

Apartments.com Moves Back In With Yahoo as Move.co...

The rental property classifieds service returns to Yahoo Real Estate. Read More...

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EBay Brings its Free Classifieds Village to the U.S.
Media

EBay Brings its Free Classifieds Village to the U.S.

19y Matthew G. Nelson

EBay Brings its Free Classifieds Village to the U....

The community-based free listings site is expected to provide advertising later this year. Read More...

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Execs & Accounts for July 6, 2007
Media

Execs & Accounts for July 6, 2007

19y Matthew G. Nelson

Execs & Accounts for July 6, 2007

Nokia picks W+K; TBS Takes from Yahoo; Mediaedge names new CFO Read More...

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Execs & Accounts for July 6, 2007
Media

Execs & Accounts for July 6, 2007

19y Matthew G. Nelson

Execs & Accounts for July 6, 2007

Nokia picks W+K; TBS Takes from Yahoo; Mediaedge names new CFO Read More...

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Broader Broadband: The Advertising Implications
Marketing

Broader Broadband: The Advertising Implications

19y Rebecca Lieb

Broader Broadband: The Advertising Implications

Questions advertisers should ask when it comes to reaching America's newest home broadband users. Read More...

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The Folly of PPC Independence
Paid Search

The Folly of PPC Independence

19y Kevin Lee

The Folly of PPC Independence

How to determine the right level of paid search in the media mix strategically when it comes to media mix decisions. Read More...

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The Lost Principle
Media

The Lost Principle

19y Dorian Sweet

The Lost Principle

What's missing in online video advertising. Read More

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An Evangelical Approach to Converting More Sales, Part 1
Analytics

An Evangelical Approach to Converting More Sales, Part 1

19y Bryan Eisenberg

An Evangelical Approach to Converting More Sales, ...

An in-depth look at a company evangelist's role. Read More...

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Virtual Worlds Aren't Just for Reaching Adults Anymore
Media

Virtual Worlds Aren't Just for Reaching Adults Anymore

19y Matthew G. Nelson

Virtual Worlds Aren't Just for Reaching Adults Any...

Unlike the well known Second Life, a number of virtual realms caters directly to a younger demographic. Read More...

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NBBC Still Has Ad Runs to Complete
Media

NBBC Still Has Ad Runs to Complete

19y Kate Kaye

NBBC Still Has Ad Runs to Complete

NBC announced earlier this week it would fold its NBBC broadband venture into its more far-reaching Web video distribution partnership with News Corp ...

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Sprint Shares A Hallmark Moment
Media

Sprint Shares A Hallmark Moment

19y Rebecca Lieb

Sprint Shares A Hallmark Moment

So I would be led not into the temptation of buying yet another first-gen product, I made myself re-up with my current mobile provider, Sprint, a week...

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Local.com Could Slap Free411 and Others with Patent Licensing Fees
Media

Local.com Could Slap Free411 and Others with Patent Licensing Fees

19y Kate Kaye

Local.com Could Slap Free411 and Others with Paten...

Implications for advertisers and Local.com competitors are up in the air. Read More...

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Trimmed-Down E3 Gaming Event May Be Better for Advertisers, or Not
Media

Trimmed-Down E3 Gaming Event May Be Better for Advertisers, or Not

19y Enid Burns

Trimmed-Down E3 Gaming Event May Be Better for Adv...

Advertisers wonder if the quieter mood at this year's annual game conference might be more conducive to deal making. Read More...

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Advertisers Work Within Site Brands
Media

Advertisers Work Within Site Brands

19y Tessa Wegert

Advertisers Work Within Site Brands

A deeper relationship with your target audience often begins with stronger bonds between media buyer and seller. Read More...

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How to Sell More: Dynamic Content for Local Search
Local

How to Sell More: Dynamic Content for Local Search

19y Brian Wool

How to Sell More: Dynamic Content for Local Search

What's the best opportunity for local merchants to promote their businesses online? Optimize directory listings to meet changing consumer needs. Read ...

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Broadband Enterprises Launches Contextual Video Ad Network
Media

Broadband Enterprises Launches Contextual Video Ad Network

19y Matthew G. Nelson

Broadband Enterprises Launches Contextual Video Ad...

As ad networks have been so successful, was it hard to see that online video ad networks would be far behind? With the explosion in video content onli...

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FoxSports.com Brings in Rich Media Ads
Media

FoxSports.com Brings in Rich Media Ads

19y Matthew G. Nelson

FoxSports.com Brings in Rich Media Ads

With as cluttered with information and shiny logos as some news and sports sites have become, it's clear that some publishers are looking to give thei...

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Study: As Broadband Adoption Slows, Lower-Income and Rural Users Grow
Media

Study: As Broadband Adoption Slows, Lower-Income and Rural Users Grow

19y Fred Aun

Study: As Broadband Adoption Slows, Lower-Income a...

Broadband adoption growth has slowed overall, but nearly half of Americans now have broadband, compared to around a third in early 2005, according to ...

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