Crisp Wireless Nabs Microsoft’s Weaver
Media

Crisp Wireless Nabs Microsoft’s Weaver

19y Enid Burns

Crisp Wireless Nabs Microsoft’s Weaver

Mobile industry vet Michael Weaver forges joins up with Crisp Wireless after his tenure leading Microsoft’s MDAS group. Read More...

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ValueClick Grabs MeziMedia to Boost Comparison Shopping and Search
Media

ValueClick Grabs MeziMedia to Boost Comparison Shopping and Search

19y Fred Aun

ValueClick Grabs MeziMedia to Boost Comparison Sho...

ValueClick will initially pay about $100 million for all outstanding equity interests in the company. Read More...

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Niche Audience Agencies and Ad Strategies
Media

Niche Audience Agencies and Ad Strategies

19y Hollis Thomases

Niche Audience Agencies and Ad Strategies

Ever more niche-specific interactive agencies are appearing. Why? Read More...

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Keep Widgets Real!
Marketing

Keep Widgets Real!

19y Chad Stoller

Keep Widgets Real!

Building widgets? Here's what you need to think about. Read More

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Trade Group Forms to Tackle Standards in Downloadable Media
Media

Trade Group Forms to Tackle Standards in Downloadable Media

19y Zachary Rodgers

Trade Group Forms to Tackle Standards in Downloada...

Does podcast media require its own industry association, separate from the IAB, AAAA and other existing options? A group of companies including Apple,...

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Sony's Grouper Revamped, Renamed
Media

Sony's Grouper Revamped, Renamed

19y Zachary Rodgers

Sony's Grouper Revamped, Renamed

Web-only video is seriously going pro -- that is, if the past several days are any indication Read More...

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Google Opens AdSense for Mobile Beta
Media

Google Opens AdSense for Mobile Beta

19y Enid Burns

Google Opens AdSense for Mobile Beta

A contextual ad offering for mobile publishers and advertisers puts Google into competition with Third Screen Media and others in the nascent mobile a...

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Execs & Accounts for Monday July 16, 2007
Media

Execs & Accounts for Monday July 16, 2007

19y Matthew G. Nelson

Execs & Accounts for Monday July 16, 2007

Agency.com appoints a president in its New York office; Glam names Karin Marke VP of sales. Read More...

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OgilvyInteractive's Dan Goodman Departs
Media

OgilvyInteractive's Dan Goodman Departs

19y Zachary Rodgers

OgilvyInteractive's Dan Goodman Departs

UPDATED: Goodman ran OgilvyInteractive and led all digital efforts in Ogilvy's New York office. Read More...

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JHG Buys Townsend, Merges Marketing and PR Functions
Media

JHG Buys Townsend, Merges Marketing and PR Functions

19y Matthew G. Nelson

JHG Buys Townsend, Merges Marketing and PR Functio...

The combined firm will blend traditional and digital marketing with PR to serve its tech industry clients. Read More...

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Raising Presidential Campaign Cash Takes E-mail Form in June
Marketing

Raising Presidential Campaign Cash Takes E-mail Form in June

19y Kate Kaye

Raising Presidential Campaign Cash Takes E-mail Fo...

The big campaigns used the e-mail platform in June to promote events, tout polling success, and show off whistle-stop campaign photos, all in the hope...

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Improve E-mail Performance With Testing, Part 2
Email

Improve E-mail Performance With Testing, Part 2

19y Jeanne Jennings

Improve E-mail Performance With Testing, Part 2

Ready to optimize your e-mail performance? Start testing! Part two of a series. Read More...

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Advertising on Social Networks: The Third Wave
Marketing

Advertising on Social Networks: The Third Wave

19y Gary Stein

Advertising on Social Networks: The Third Wave

The network is becoming a platform. Read More

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Microsoft adCenter: For SEM and SEO, Part 3
Search

Microsoft adCenter: For SEM and SEO, Part 3

19y Shari Thurow

Microsoft adCenter: For SEM and SEO, Part 3

Last of a three-part interview with Mel Carson, Microsoft's European adCenter community manager. Read More...

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Making Video Advertising Accountable to Consumers
Marketing

Making Video Advertising Accountable to Consumers

19y Jeremy Lockhorn

Making Video Advertising Accountable to Consumers

We're in the midst of another accountability evolution, this time with Web 2.0 technology. Read More...

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Facebook Ad Performance: Faceplant?
Media

Facebook Ad Performance: Faceplant?

19y Zachary Rodgers

Facebook Ad Performance: Faceplant?

Is Facebook "the next Google?" The frenzy over its progressive platform strategy, rapid growth and technology are drawing comparisons to the mighty se...

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ClickZ Online Video Conference Next Week
Media

ClickZ Online Video Conference Next Week

19y Rebecca Lieb

ClickZ Online Video Conference Next Week

Nice that our ClickZ Specifics: Online Video Advertising conference in New York next Thursday, July 19 is very close to sold out Read More...

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Landmark to Buy IP Targeting Firm Digital Envoy
Media

Landmark to Buy IP Targeting Firm Digital Envoy

19y Enid Burns

Landmark to Buy IP Targeting Firm Digital Envoy

Landmark owns The Weather Channel, Weather.com and a newspaper, among other holdings. It will use Digital Envoy to offer local ad solutions. Read More...

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Forrester Sees Steady Growth for European Online Marketing
Media

Forrester Sees Steady Growth for European Online Marketing

19y Fred Aun

Forrester Sees Steady Growth for European Online M...

Search and display ads will grow at a compound annual rate of 14 percent through 2012. Read More...

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Downgraded by Google for Search Spam, Squidoo Cleans House
Media

Downgraded by Google for Search Spam, Squidoo Cleans House

19y Matthew G. Nelson

Downgraded by Google for Search Spam, Squidoo Clea...

Google appears to have penalized Squidoo for tolerating black hat SEO tactics, while founder Seth Godin says Squidoo erred "on the side of good will."...

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Execs & Accounts for July 13, 2007
Media

Execs & Accounts for July 13, 2007

19y Matthew G. Nelson

Execs & Accounts for July 13, 2007

Ignited wins Universal duties; R/GA names a London MD; CJ shifts exec responsibilities. Read More...

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Advertising Placements by Industry and Top Sponsored Links, June 2007
Media

Advertising Placements by Industry and Top Sponsored Links, June 2007

19y rumo

Advertising Placements by Industry and Top Sponsor...

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. Read More...

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Growing Up Widget
Media

Growing Up Widget

19y Ian Schafer

Growing Up Widget

We've only just begun to see the widget. How will it mature? Read More

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Share of Voice in Search
Paid Search

Share of Voice in Search

19y Kevin Lee

Share of Voice in Search

More data is always better, so long as the data are actionable. Read More...

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Video Ads: Are They Listening?
Marketing

Video Ads: Are They Listening?

19y Rebecca Lieb

Video Ads: Are They Listening?

Ever wonder why computers come with a mute button? If you're running video ads, you should. Read More...

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A Widget World?
Analytics

A Widget World?

19y Jack Aaronson

A Widget World?

Widgets, widgets, widgets. What do these little apps mean for business as we know it? And how do they help customer reach grow? Read More...

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New ReviewMe Offering Aims to Counteract RSS Effect on Ads
Media

New ReviewMe Offering Aims to Counteract RSS Effect on Ads

19y Kate Kaye

New ReviewMe Offering Aims to Counteract RSS Effec...

The paid blog service's new advertorial offering lets advertisers control messages completely. Read More...

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