60Frames Entertainment is funded by UTA and Spot Runner, and the latter will also rep ads. Read More...
View articleThe video platform provider has extended deals with existing U.S. clients like Hachette Filipacchi, BET Networks and Sony BMG into the U.K. Read More...
View articleAre consumers ready to buy with their phones? One m-commerce vendor says they already do. Read More...
View articleLocal sites aren't just about news and weather anymore. They're as vibrant as the cities they represent. Read More...
View articleThe three issues standing between e-mail marketers and accurate campaign reporting. Read More...
View articleWhat does an early primary season McCain supporter look like? Well, I don't want to resort to using stereotypes, but I guess the "type" or "types" I e...
View articleRadio stations offer non-traditional ad solutions to bring more value to advertisers. Read More...
View articleAspen Marketing has acquired several digital firms in recent years. Read More...
View articleNielsen/NetRatings believes its new "total minutes" and "total sessions" metrics provide a more reliable gauge of user engagement, but some are skepti...
View articleAvenue A | Razorfish builds site for Carnival; Bazaarvoice names Ze Frank to advisory board; Atari taps Special Ops for Dragonball Z site work. Read M...
View articleHow to approach SEO when content is behind a log-in barrier -- without jeopardizing your business model. Read More...
View articleWithout driving yourself to distraction. Read More
View articleIt may not look anything like the classic funnel. Read More
View articleFor B2B marketers, there's often a go-between involved in sales. In those cases, should customer e-mail come from the larger company with a known bran...
View articleDatran Media, through its NetMargin division, is now applying a newly developed tool called BrandShield, as an email compliance dashboard and enforcem...
View articleHeavy, a Web site for the younger male audience, is launching a new video and news channel about "drift" racing and sponsored by Castrol Syntec Read M...
View articleI'm a baseball fan (OK, addict), but evidently I'm just not going about it the right way Read More...
View articleA recent report from Yankee Group pegged the average in-game ad buy last year at between $30,000 and $40,000 Read More...
View articleA widget sponsorship is part of a larger interactive media buy. Read More...
View articleOriginally played on the side of a building in NYC, a new video and microsite promotes the channel, and not a specific show. Read More...
View articleUPDATE According to AdRelevance information, John McCain 2008 and Romney for President ran ads focused on leadership, the military and wasteful spendi...
View articleWith social networks, marketers must understand the fine line between a meaningful relationship and cheap one. Read More...
View articleWhat's good and what's not about the largest ad network on the planet. Read More...
View articleDisney is embracing an ad-supported model with ToonTown, its previously subscription-only virtual world for kids, according to a story in MediaWeek to...
View articlePostini, which offers security and compliance services for e-mail and other Internet communications, will join Google Apps. Read More...
View articleThe DMA's EMail Marketing Council will fold into the EEC's operation. Read More...
View articleMicrosoft just might be gloating a little about the fact that the Federal Trade Commission -- apparently -- has not asked for more information regardi...
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