Regarding Our Columnists & Contributors
Media

Regarding Our Columnists & Contributors

19y Rebecca Lieb

Regarding Our Columnists & Contributors

We always get a fair number of proposals from practitioners interested in contributing to ClickZ and Search Engine Watch Read More...

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Politicos Weigh In on McCain's Woes and Web Campaign
Marketing

Politicos Weigh In on McCain's Woes and Web Campaign

19y Kate Kaye

Politicos Weigh In on McCain's Woes and Web Campai...

Could the pared down campaign be doing something different on the Web to hoist the Republican Arizona Senator out of the perceived slump? Read More...

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Microsoft Sees Growth in Advertising
Media

Microsoft Sees Growth in Advertising

19y Matthew G. Nelson

Microsoft Sees Growth in Advertising

Online Services division grew 33 percent to $688 million in Q2. Read More...

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Second Life, Lemming-Like
Marketing

Second Life, Lemming-Like

19y Rebecca Lieb

Second Life, Lemming-Like

Sorry, I'm not building an avatar to attend your meeting. Read More

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Google vs. Microsoft: Beyond PPC
Paid Search

Google vs. Microsoft: Beyond PPC

19y Kevin Lee

Google vs. Microsoft: Beyond PPC

Tease: Someday soon, the SERP will become the smallest part of a digitally targeted media buy. Read More...

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An Evangelical Approach to Converting More Sales, Part 2
Analytics

An Evangelical Approach to Converting More Sales, Part 2

19y Bryan Eisenberg

An Evangelical Approach to Converting More Sales, ...

An in-depth look at a company evangelist's role. Last in a series. Read More...

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The Cost of Brilliance
Media

The Cost of Brilliance

19y Dorian Sweet

The Cost of Brilliance

How much does it cost to be an online marketing success? Read More

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Kids - All Thumbs When It Comes to Phones
Media

Kids - All Thumbs When It Comes to Phones

19y Rebecca Lieb

Kids - All Thumbs When It Comes to Phones

At a family gathering this week, I watched my 8 year-old cousin Dane stay glued to a laptop all evening Read More...

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Google Keeps Up Revenue Momentum in Q2
Media

Google Keeps Up Revenue Momentum in Q2

19y Kate Kaye

Google Keeps Up Revenue Momentum in Q2

The firm reported revenues of $3.87billion, a 58 percent jump over Q2 '06. Read More...

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Scripps Adds Smidgeon of Community Via Recipezaar Buy
Media

Scripps Adds Smidgeon of Community Via Recipezaar Buy

19y Kate Kaye

Scripps Adds Smidgeon of Community Via Recipezaar ...

The acquisition provides Scripps with potential new ad opportunities and a community technology platform. Read More...

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McCain and Romney Simplify Ads in June, Tancredo Goes on Attack
Marketing

McCain and Romney Simplify Ads in June, Tancredo Goes on Attack

19y Kate Kaye

McCain and Romney Simplify Ads in June, Tancredo G...

UPDATE: New candidate advertiser Republican Tom Tancredo ran the most display ads in June, according to AdRelevance. Read More...

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Questions for Facebook VP of Media Sales Mike Murphy
Media

Questions for Facebook VP of Media Sales Mike Murphy

19y Zachary Rodgers

Questions for Facebook VP of Media Sales Mike Murp...

Facebook has won accolades this year for innovating faster than its hulking rival, MySpace. What are the ad options? Read More...

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Advertising on User-Generated Video
Media

Advertising on User-Generated Video

19y Tessa Wegert

Advertising on User-Generated Video

Competing with YouTube's traffic isn't an option. Competing for advertisers may be. Read More...

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The iPhone and Local Search Marketing
Local

The iPhone and Local Search Marketing

19y Brian Wool

The iPhone and Local Search Marketing

What implications will Apple's hot new device have for local search? Read More...

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Google Print Ads Program Adds Newspapers, Opens to All AdWords Users
Media

Google Print Ads Program Adds Newspapers, Opens to All AdWords Users

19y Matthew G. Nelson

Google Print Ads Program Adds Newspapers, Opens to...

Google grows its print ad network to 225 U.S. newspapers and makes the program available to all advertisers via a tab in the Adwords system. Read More...

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Execs & Accounts for July 18, 2007
Media

Execs & Accounts for July 18, 2007

19y Matthew G. Nelson

Execs & Accounts for July 18, 2007

Google hires Rolling Stone publisher as New York sales director; MTVN promotes within digital group. Read More...

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Big Bucks Buys Buzz, Says Nielsen
Media

Big Bucks Buys Buzz, Says Nielsen

19y Fred Aun

Big Bucks Buys Buzz, Says Nielsen

A new study links blog activity surrounding consumer goods directly to ad spending preceding a product's launch. Read More...

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Why Segmentation Makes Sense
Email

Why Segmentation Makes Sense

19y Stefan Pollard

Why Segmentation Makes Sense

Why in e-mail marketing, "smaller" is the new "big." List segmentation, step by step. Read More...

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Personalized, Universal and Optimized
Search

Personalized, Universal and Optimized

19y P.J. Fusco

Personalized, Universal and Optimized

SEO as it relates to Google universal and personalized search. Read More...

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The Passive Mass Audience Has Left the Building
Marketing

The Passive Mass Audience Has Left the Building

19y Dave Evans

The Passive Mass Audience Has Left the Building

Tips for embracing active mass audiences on social networks. Read More...

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Engage Brand Advocates Through Behavioral Targeting
Data insights

Engage Brand Advocates Through Behavioral Targeting

19y Anna Papadopoulos

Engage Brand Advocates Through Behavioral Targetin...

Don't underestimate the power of brand advocates' endorsements. Read More...

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Jostens Supplies Super Bowl Rings for Madden ‘08
Media

Jostens Supplies Super Bowl Rings for Madden ‘08

19y Enid Burns

Jostens Supplies Super Bowl Rings for Madden ‘08

The highly-coveted Super Bowl ring worn by NFL players is now available to players of EA’s Madden NFL 08 Read More...

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Mixed Demo Messages on New WashPost Local Site
Media

Mixed Demo Messages on New WashPost Local Site

19y Kate Kaye

Mixed Demo Messages on New WashPost Local Site

It's not surprising The Washington Post Company has launched a new hyper-local site focused on a county just outside D.C Read More...

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Yahoo's Yang Promises Changes Following Q2 Earnings Talk
Media

Yahoo's Yang Promises Changes Following Q2 Earnings Talk

19y Matthew G. Nelson

Yahoo's Yang Promises Changes Following Q2 Earning...

Less than expected earnings were blamed on legacy issues, with new CEO Yang promising a 100 day drive to turn things around. Read More...

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Draizen Will Leave IAB to Start Social Activism Venture
Media

Draizen Will Leave IAB to Start Social Activism Venture

19y Kate Kaye

Draizen Will Leave IAB to Start Social Activism Ve...

IAB GM, SVP Sheryl Draizen will be replaced by two new execs, currently being recruited. Read More...

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IPG Launches Mobile Agency Ansible
Media

IPG Launches Mobile Agency Ansible

19y Zachary Rodgers

IPG Launches Mobile Agency Ansible

A joint venture with mobile services firm Velti will offer mobile campaign integration to the holding company. Read More...

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Microsoft and Ask Join Forces on Small Business Keyword Sales
Media

Microsoft and Ask Join Forces on Small Business Keyword Sales

19y Matthew G. Nelson

Microsoft and Ask Join Forces on Small Business Ke...

Microsoft Office Live's search ad service to sell sponsored listings on Ask and its publisher network. Read More...

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