ICrossing lands $62M in funding led by Goldman Sachs.
Media

ICrossing lands $62M in funding led by Goldman Sachs.

19y Matthew G. Nelson

ICrossing lands $62M in funding led by Goldman Sac...

Digital marketing company iCrossing has received $62M in funding from investment agency Goldman Sachs, along with additional investments from existing...

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ComScore and Nielsen Broaden the Metrics Game
Media

ComScore and Nielsen Broaden the Metrics Game

19y Enid Burns

ComScore and Nielsen Broaden the Metrics Game

ComScore separates heavy and light Web users, while Nielsen delves into time spent playing console and PC games. Read More...

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Top 50 Advertisers by Media Value in May, 2007
Media

Top 50 Advertisers by Media Value in May, 2007

19y rumo

Top 50 Advertisers by Media Value in May, 2007

Top 50 Internet Advertisers by Media Value in May, 2007 Read More...

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MovieTickets.com Adds Voice-Based Sales and Ads to Mobile Phones
Media

MovieTickets.com Adds Voice-Based Sales and Ads to Mobile Phones

19y Matthew G. Nelson

MovieTickets.com Adds Voice-Based Sales and Ads to...

National and local advertisers sought for dinner-and-a-movie promotions Read More...

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Execs & Accounts for July 27, 2007
Media

Execs & Accounts for July 27, 2007

19y Matthew G. Nelson

Execs & Accounts for July 27, 2007

AdBrite Grabs Levin from Yahoo Local; CMO Refreshment at Coke; Jumpstart Revs up Sales Staff Read More...

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Yahoo's Panama Man Crosses to Internet TV Player Veoh
Media

Yahoo's Panama Man Crosses to Internet TV Player Veoh

19y Fred Aun

Yahoo's Panama Man Crosses to Internet TV Player V...

Sirius Satellite Radio's Jennifer Betka has also joined the Web video firm. Read More...

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Search, Advertising, Privacy, and You
Marketing

Search, Advertising, Privacy, and You

19y Rebecca Lieb

Search, Advertising, Privacy, and You

It's been a great week for online privacy — or has it? Read More...

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An Online Video Case Study: Mr. T & Hitachi
Media

An Online Video Case Study: Mr. T & Hitachi

19y Ian Schafer

An Online Video Case Study: Mr. T & Hitachi

Why online video isn't just for entertainment, media, and content companies. Read More...

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Widget Analytics
Analytics

Widget Analytics

19y Jack Aaronson

Widget Analytics

The general categories of analytics when using widgets. Read More

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SEM Immaturity Threatens Industry Future
Paid Search

SEM Immaturity Threatens Industry Future

19y Kevin Lee

SEM Immaturity Threatens Industry Future

Five advertiser-side obstacles to a grown-up relationship with their search provider. Read More...

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Microsoft Says AdECN Exchange Buy to Compete at Scale with Google
Media

Microsoft Says AdECN Exchange Buy to Compete at Scale with Google

19y Kate Kaye

Microsoft Says AdECN Exchange Buy to Compete at Sc...

Microsoft's acquisition of ad exchange AdECN could also create efficiencies within Microsoft's own properties. Read More...

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Nominate Now! ClickZ's Decade of Achievement Awards
Media

Nominate Now! ClickZ's Decade of Achievement Awards

19y Rebecca Lieb

Nominate Now! ClickZ's Decade of Achievement Award...

Just a reminder that nominations are open for ClickZ's Decade of Achievement Awards Read More...

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RHD Aims to Carve B2B Niche with Business.com Buy
Media

RHD Aims to Carve B2B Niche with Business.com Buy

19y Kate Kaye

RHD Aims to Carve B2B Niche with Business.com Buy

YP publisher turned local search player buys the business directory and performance-based ad network for $345 million. Read More...

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Digg Goes with Microsoft for Online Advertising
Media

Digg Goes with Microsoft for Online Advertising

19y Matthew G. Nelson

Digg Goes with Microsoft for Online Advertising

Microsoft text and display placements will replace Google ads on Digg, while the social news site will continue to work with Federated Media on integr...

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Small Publishers Shun Google to Sell Direct
Media

Small Publishers Shun Google to Sell Direct

19y Kate Kaye

Small Publishers Shun Google to Sell Direct

Entrepreneurial publishers are eschewing network-served text ads and banners in the hopes of selling direct to brand advertisers through their own sal...

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Pew Study: Web Users Want Professional Video
Media

Pew Study: Web Users Want Professional Video

19y Enid Burns

Pew Study: Web Users Want Professional Video

Sixty-two percent of online video viewers prefer professionally produced content over amateur video. Read More...

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R/GA Nabs JWT's Rasmussen to Man Nike Account
Media

R/GA Nabs JWT's Rasmussen to Man Nike Account

19y Fred Aun

R/GA Nabs JWT's Rasmussen to Man Nike Account

Robert Rasmussen helped create the Jet Blue Story Booth while at JWT and the Sega Beta 7 program at W+K New York. Read More...

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Buying Into Faketown
Media

Buying Into Faketown

19y Tessa Wegert

Buying Into Faketown

Experiment with virtual worlds on a smaller, less costly, less vested level. Read More...

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Voice Services for Mobile Marketing: Lots of Options!
Media

Voice Services for Mobile Marketing: Lots of Options!

19y Laura Marriott

Voice Services for Mobile Marketing: Lots of Optio...

The seven voice-based mobile marketing channels, and how to use them. Read More...

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What E-Mail Marketing Really Needs
Email

What E-Mail Marketing Really Needs

19y Al DiGuido

What E-Mail Marketing Really Needs

E-mail isn't about best practices - it's about making money. Read More...

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Jerry Shereshewsky Exits Yahoo, Takes Reins at Grandparents.com
Media

Jerry Shereshewsky Exits Yahoo, Takes Reins at Grandparents.com

19y Zachary Rodgers

Jerry Shereshewsky Exits Yahoo, Takes Reins at Gra...

Another executive from Yahoo's old guard has walked. Jerry Shereshewsky held the exalted title of Ambassador Plenipotentiary to Madison Ave in the com...

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WSJ Digital Says Tech Ad Drop a Blip
Media

WSJ Digital Says Tech Ad Drop a Blip

19y Kate Kaye

WSJ Digital Says Tech Ad Drop a Blip

During Dow Jones's recent Q2 earnings call, CFO Bill Plummer said online ad revenues slowed during the quarter to 3 percent growth, noting the drop wa...

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Omnicom CEO: Digital Media Brokers Shouldn't Reinvent the Wheel
Media

Omnicom CEO: Digital Media Brokers Shouldn't Reinvent the Wheel

19y Zachary Rodgers

Omnicom CEO: Digital Media Brokers Shouldn't Reinv...

During Omnicom's Q2 earnings call this week, CEO John Wren talked a bit about digital, and in particular the agency holding company's motives for form...

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Double Opt-Out
Media

Double Opt-Out

19y Enid Burns

Double Opt-Out

I was a bit surprised this morning to get a newsletter I unsubscribed from recently Read More...

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Heavy.com's CGM Promo (Somebody's Going to Get Hurt)
Media

Heavy.com's CGM Promo (Somebody's Going to Get Hurt)

19y Rebecca Lieb

Heavy.com's CGM Promo (Somebody's Going to Get Hur...

Laddie site Heavy.com has just put out a call for users to submit videos of pranks pulled on friends Read More...

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Execs & Accounts for July 25, 2007
Media

Execs & Accounts for July 25, 2007

19y Matthew G. Nelson

Execs & Accounts for July 25, 2007

Epsilon hires Steve Cone to lead strategic marketing services; Delta uses Omniture; EyeWonder taps Kapczynski to helm in-stream solutions Read More...

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Kokich Promoted to CEO at Avenue A/Razorfish
Media

Kokich Promoted to CEO at Avenue A/Razorfish

19y Zachary Rodgers

Kokich Promoted to CEO at Avenue A/Razorfish

AQuantive's agency unit names its first chief executive in a move that could help project impartiality at the dawn of its Microsoft age. Read More...

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