Yesterday ClickZ broke the news of Google's move into behavioral search ads Read More...
View articleUnWired Nation and Apptera are testing targeted voice ads via auction alerts. Read More...
View articleThe coalition formed in '05 has reemerged as a profit-making venture with hopes of convincing more people to join in online ad effectiveness surveys. ...
View articleFox Mobile Entertainment hires Lorbati; HuffPo names a VP of ad sales; Underscore Marketing names Singh to lead search practice. Read More...
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View articleTraditional wizards and witches are replaced with Web wizards, widgets, and wands. Read More...
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View articleHow consumer-generated media can boost commerce. Read More...
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View articleTechnically behavioral targeting, a new Google feature doesn't resemble the average audience segmentation approach. Read More...
View articleThe New York Times has launched a long form video ad section on its site. Read More...
View articleGoodmail's partnership with GovDelivery will certify e-mail from around 150 government agencies. Read More...
View articleLatest version of the WebTrends product suite aims to track user engagement through a dynamic scoring system. Read More...
View articleThree ways to leverage mobile reminders as part of a long-term campaign strategy. Read More...
View articleOnline lead gen is the fastest growing category in online ad spending. Some lead-gen basics — and where to learn more. Read More...
View articleInternational anti-spam action includes operation Read More...
View articleFedEx hopes to push its Kinko's brand through a recent relationship with Adobe, makers of Acrobat software Read More...
View articleiCrossing has purchased veteran site-creation house Proxicom for an undisclosed sum. Read More...
View articleThe company is cutting cost in its lead gen business and is reducing staff to address weak ad and publisher demand. Read More...
View articleCoke leverages iCoke portal to support video game contests in 4,000 LAN cafes. Read More...
View articleThe rising importance of data is a major factor behind the decision to morph digital and traditional units. Read More...
View articleAd exchanges are where advertising's promise will be realized. This means new roles for buyers, publishers, and ad sales. Read More...
View articleThree epiphanies that changed how an expert search optimizer works. Read More
View articleWhat academia is thinking about online measurement. Read More...
View articleE-mail has long suffered from an identity crisis. But like any other type of marketing, it takes time to perfect your approach. Six steps to improving...
View articleJust in time for happy hour: Anheuser-Busch had its Q2 earnings call the other day Read More...
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