Post by Kate Kaye: Today we reported on the Ad Research Foundation's new initiative to develop guidelines for panel-based research online Read More...
View articleOverall revenue came in at $156 million in Q2, up from $105.6 million in Q2 2006. Read More...
View articleA Massive-backed study of gamers found a lift in brand familiarity over a control group. Read More...
View articleAs calls for online measurement transparency increase, a new ARF committee aims to create standards for Web panel-based research studies. Read More...
View articleOrganic promotes Turinas, AnswersMedia nabs senior CNN sales exec; Earthtlink names a director of national online ad sales. Read More...
View articleA new report from VSS predicts ad spending on pure-play Web properties will overtake newspapers by 2011. Read More...
View articlePurchase of Chintano adds contextual and behavioral targeting to Datran's EO.com ad network. Read More...
View articleIs there a conflict of interest when all an agency's clients are in the same vertical? Advice for clients and agencies. Read More...
View articleNow that the big boys are in the behavioral marketing game, the rules are changing. Read More...
View articleGoing on vacation this month? Your out-of-office message will probably be the only point of contact between you and your colleagues and clients. Read ...
View articleIt's unsexy deals like this that show just how much TV ad creation and distribution have already changed Read More...
View articleA high profile project to take ad-supported content and put it behind a subscription wall may be headed for the scrap bin, the New York Post reported ...
View articlePerformance-based online ad network and toolbar provider MIVA plans on cutting its own ad spending Read More...
View articleThe Weather Channel-owned site's new Flash-based player is powered by Brightcove with ad serving from DoubleClick. Read More...
View articleChris Young, the firm's EVP of rich media and video, said advertisers are gradually upping their use of interactive elements within the video frame. R...
View articleOver the past year, Tagged grew fastest among social networking sites, while MySpace kept its audience lead and Facebook snowballed. Read More...
View articleA deal with AdGooroo, which offers SEM competitive intelligence and other search insights, will be implemented across several of the holding company's...
View articleMeet Robert Scoble and Jessica Moss, Facebook users. Read More
View articleSix steps to launch a successful online local campaign. Read More
View articleThe month's top search terms in 10 categories. Read More...
View articleIn an interview last week with author Michael Banks for his forthcoming book, "Blogging Heroes," the conversation naturally turned to RSS feeds Read M...
View articleIn a NYT story on Publicis's alignment around digital ad production, CEO Maurice Levy tells the Times that Google, MSN and Yahoo "will have to make a ...
View article'Next Hundred Years' effort includes digital ads created by Organic. Read More...
View articleAT&T Wireless, Activision, Paramount Pictures and Discovery Channel plan to launch branded photo applications through Slide, joining current client Li...
View articleDeal is a big win for Atlas and for Microsoft, which anticipates completing its acquisition of aQuantive soon. Read More...
View articleThe L.A. Times realigns; Lexus targets the African American market; Qwest gets Whitehead. Read More...
View articleIs the marketing wisdom around Web 2.0 and social media a bunch of hogwash? Read More...
View article