Top 10 Search Providers, June 2007
Media

Top 10 Search Providers, June 2007

19y Enid Burns

Top 10 Search Providers, June 2007

The top 10 search engines and search providers by the number of users and share of total searches. Read More...

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FTC Serves Gooey Greasy Gobs of Subpoenas to Food Cos.
Media

FTC Serves Gooey Greasy Gobs of Subpoenas to Food Cos.

19y Kate Kaye

FTC Serves Gooey Greasy Gobs of Subpoenas to Food ...

Looks like the Federal Trade Commission sent subpoenas to a bunch of food cos Read More...

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EA Teases Upcoming Game Title with Web Show
Media

EA Teases Upcoming Game Title with Web Show

19y Enid Burns

EA Teases Upcoming Game Title with Web Show

To keep up engagement with the newest title from a longstanding videogame franchise "Command & Conquer," EA created a content site for "Command & Conq...

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NBC in Full-on Deal Mode, NewCo Scores Cash
Media

NBC in Full-on Deal Mode, NewCo Scores Cash

19y Kate Kaye

NBC in Full-on Deal Mode, NewCo Scores Cash

The still to launch NewCo, the unnamed video content network from News Corporation and NBC Universal has already landed private investment cash -- $10...

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The Science Behind Travelzoo
Media

The Science Behind Travelzoo

19y Enid Burns

The Science Behind Travelzoo

Ever wonder what's behind Travelzoo's Top 20 newsletter with the best deals in travel? A team of scouts cull through travel sites, and get offers from...

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Mobile Phones: Key to Ad Metrics?
Media

Mobile Phones: Key to Ad Metrics?

19y Enid Burns

Mobile Phones: Key to Ad Metrics?

A Seattle-based company called Pelago filed this week for a patent regarding pay-for-visit advertising based on visits to physical locations." The pat...

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Wal-Mart's Turnaround on Back-to-School Campaign
Media

Wal-Mart's Turnaround on Back-to-School Campaign

19y Enid Burns

Wal-Mart's Turnaround on Back-to-School Campaign

Wal-Mart's campaign using social networking site Facebook has gotten kudos from industry folks including Forrester's Charline Li, who posted her exper...

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Fashion Industry Gets a Whiff of Web 2.0 Marketing
Media

Fashion Industry Gets a Whiff of Web 2.0 Marketing

19y Enid Burns

Fashion Industry Gets a Whiff of Web 2.0 Marketing

Several agencies and digital properties have begun courting fashion marketers with digital ad offerings. Read More...

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Microsoft Driving Game Promotes Live Search Maps Service
Media

Microsoft Driving Game Promotes Live Search Maps Service

19y Matthew G. Nelson

Microsoft Driving Game Promotes Live Search Maps S...

Live Derby 2007 uses real satellite images as part of a maze game that includes business listings. Read More...

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Execs & Accounts for August 10, 2007
Media

Execs & Accounts for August 10, 2007

19y Matthew G. Nelson

Execs & Accounts for August 10, 2007

Whittmanhart Interactive does Sturgis; Denuo promotes Kugel to SVP; Attorneys.com to use Ingenio. Read More...

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New Atlas Offering Lets Biggest Publishers Run Remnant Auctions
Media

New Atlas Offering Lets Biggest Publishers Run Remnant Auctions

19y Fred Aun

New Atlas Offering Lets Biggest Publishers Run Rem...

AdMarket allows large publishers to create a direct marketplace where advertisers can bid on discretionary inventory. Read More...

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Presidential Primary Underdogs Send E-mail, Too
Marketing

Presidential Primary Underdogs Send E-mail, Too

19y Kate Kaye

Presidential Primary Underdogs Send E-mail, Too

Campaigns for Republican lesser-knowns sent out far fewer messages than their Democratic counterparts. Read More...

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Which Test First?
Paid Search

Which Test First?

19y Kevin Lee

Which Test First?

How to prioritize SEM experiments. Read More

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The Parasite Paradox
Media

The Parasite Paradox

19y Ian Schafer

The Parasite Paradox

Knowing some companies exist to provide tools to improve consumers' lives is the first step to making your advertising more relevant. Read More...

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Old Media Rejuvenate
Marketing

Old Media Rejuvenate

19y Rebecca Lieb

Old Media Rejuvenate

Print media are starting to take this whole Internet thing pretty seriously. Read More...

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Creating an Effective Home Page
Analytics

Creating an Effective Home Page

19y Jack Aaronson

Creating an Effective Home Page

What should be on your home page? A checklist. Read More

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Marchex to Acquire Pay-Per-Call Player VoiceStar
Media

Marchex to Acquire Pay-Per-Call Player VoiceStar

19y Zachary Rodgers

Marchex to Acquire Pay-Per-Call Player VoiceStar

Local media and ads company also hires About.com founder and WhenU chief Bill Day as chief media officer. Read More...

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News Corp.'s FIM Swings to a Profit
Media

News Corp.'s FIM Swings to a Profit

19y Zachary Rodgers

News Corp.'s FIM Swings to a Profit

Expectations are even higher for next year's digital earnings. Read More...

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Name That Feed!
Media

Name That Feed!

19y Rebecca Lieb

Name That Feed!

A name may not be everything, but it counts for a heck of a lot. Variety (my former employer) very thankfully revived Kaiju Shakedown yesterday, the l...

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Priceline Says Online Ads Do Drive Branding
Media

Priceline Says Online Ads Do Drive Branding

19y Kate Kaye

Priceline Says Online Ads Do Drive Branding

Priceline talked online marketing during its earnings call Tuesday Read More...

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Hearst Acquires Social Shopping Site Kaboodle
Media

Hearst Acquires Social Shopping Site Kaboodle

19y Enid Burns

Hearst Acquires Social Shopping Site Kaboodle

Hearst Interactive buys Kaboodle to integrate social shopping with its magazine properties. Read More...

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Face It, Mobile Marketers, You're Not Normal
Media

Face It, Mobile Marketers, You're Not Normal

19y Courtney Acuff

Face It, Mobile Marketers, You're Not Normal

It's time marketers focused on the "average" mobile consumer. Read More...

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A Fishy Social Networking Campaign
Media

A Fishy Social Networking Campaign

19y Tessa Wegert

A Fishy Social Networking Campaign

A look at Telus' Canadian Facebook campaign. Read More

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Your E-Mail Is Blacklisted. Now What?
Email

Your E-Mail Is Blacklisted. Now What?

19y Derek Harding

Your E-Mail Is Blacklisted. Now What?

Five steps to take when you've been blacklisted. Read More...

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Questions for Ari Paparo, VP of DoubleClick Rich Media
Media

Questions for Ari Paparo, VP of DoubleClick Rich Media

19y Zachary Rodgers

Questions for Ari Paparo, VP of DoubleClick Rich M...

Paparo talks with ClickZ about the direction of DoubleClick's video efforts, the trend toward large-scale ad production, and the firm's future mobile ...

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Apollo Group picks up Aptimus
Media

Apollo Group picks up Aptimus

19y Matthew G. Nelson

Apollo Group picks up Aptimus

In what strikes me as an odd pairing, Apollo Group, which provides online and on-campus education, is set to acquire online advertising network Aptimu...

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The Australians are coming to Personalize Your Video Ads
Media

The Australians are coming to Personalize Your Video Ads

19y Matthew G. Nelson

The Australians are coming to Personalize Your Vid...

The personalized video advertisement space is getting a bit more crowded now that an Australian company is coming to American shores to take on Visibl...

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