You've been hired to fix a failing e-mail-marketing program. Where do you start? With this nine-step checklist. Read More...
View articleIs your targeting dazed and confused? Let's clear things up by defining the five types of targeting. Read More...
View articleIn what has to be a branding collaboration first, Yahoo is teaming up with McDonalds and record label Def Jam to encourage music fans to contribute ly...
View articleEBay's internationally-based online classified site Gumtree is extending its roots to three American cities today, supposedly as a means of giving exp...
View articleJust a quick note that, in addition to sealing the aQuantive deal , Microsoft closed on its acquisition of ad exchange AdECN , now a wholly-owned subs...
View articleAfter making a huge splash in 2005 when GoDaddy.com had its ads rejected for airing on the Super Bowl, and so instead put them online, CEO Bob Parsons...
View articleThe controversy about Glam's traffic stats just won't die Read More...
View articleOnline broadcasting production firm-turned-software provider Modavox has spent the past few months identifying patent infringement suit targets. Read ...
View articleNew Line Cinema is the first advertiser to sign up with the video ad network. Read More...
View articleSaatchi and Saatchi New York created the teen reality show campaign. Read More...
View articleMobile marketing is all about location, location, location. Read More...
View articleHow educators are shifting their marketing focus to the Web. Read More...
View articleYahoo surpasses Google in Customer Satisfaction Index for its offerings, though Google still rules in terms of search. Read More...
View articleLee Odden just posted a great interview with our own Mike Grehan , the most-traveled SEO on this (or any other) planet. When Mike talks, anyone hoping...
View articleA Web rumor of late has Yahoo selling off its search business, possibly even to its adversary Google. It's not surprising that Yahoo would consider gi...
View articleA new report from JupiterResearch upends some conventional wisdom about reaching "influencers" online with the finding that these individuals don't ne...
View articleFacebook made a move late last week to appease several advertisers that recently yanked campaigns (and others who might) from Facebook due to ad adjac...
View articleThe balance of consumers' online time has shifted away from communications activities and toward content. Read More...
View articleThe Advertiser and Publisher Solutions group, housing nearly all of Microsoft's ad platforms and services, will be run by aQuantive CEO Brian McAndrew...
View articleEyeBlaster hires Kyberd as VP of account management; Taubman Centers taps Oddcast for back-to-school promo. Read More...
View articleThe ad network has repackaged its pre-existing ad network as a Voter Network, and is running widget-like ads for liberal activist group MoveOn.org. Re...
View articleWhat's in a name? Plenty, if you're using it in an e-mail sender line. Read More...
View articleTV isn't dead. It's not even dying. It's just going digital. Read More...
View article