Google Gals A-Twitter Over Tim Armstrong
Media

Google Gals A-Twitter Over Tim Armstrong

19y Rebecca Lieb

Google Gals A-Twitter Over Tim Armstrong

Google's studly President of Advertising and Commerce Tim Armstrong is apparently the object of more than one Google gal's semi-secret affections Read...

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Google's Mayer talks Universal Search, Personalization and the iPhone at SES
Media

Google's Mayer talks Universal Search, Personalization and the iPhone at SE...

19y Matthew G. Nelson

Google's Mayer talks Universal Search, Personaliza...

At her Keynote Conversation at Search Engine Strategies Show in San Jose today, Marissa Mayer, vice president, search products & user experience a...

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TBWA Names DeCourcy Chief Digital Officer
Media

TBWA Names DeCourcy Chief Digital Officer

19y Zachary Rodgers

TBWA Names DeCourcy Chief Digital Officer

DeCourcy departed JWT, where she was chief experience officer for about a year, to accept the post. Read More...

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YouTube Introduces 'InVideo' Ads
Media

YouTube Introduces 'InVideo' Ads

19y Zachary Rodgers

YouTube Introduces 'InVideo' Ads

YouTube begins offering overlay ad format in videos from select content partners. Read More...

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Goodmail Adds Premier Level to CertifiedEmail
Media

Goodmail Adds Premier Level to CertifiedEmail

19y Enid Burns

Goodmail Adds Premier Level to CertifiedEmail

Goodmail made Epsilon and CheetahMail CertifiedEmail Premier Providers, granting them free use of its CertifiedEmail privileges. Read More...

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Execs & Accounts for August 22, 2007
Media

Execs & Accounts for August 22, 2007

19y Matthew G. Nelson

Execs & Accounts for August 22, 2007

The New York Times switches to Revenue Science and Rapt; Keen taps Forty Forty for integrated campaign; Organic hires ECD in New York. Read More...

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SEMDirector Partners with DoubleClick, WebTrends
Media

SEMDirector Partners with DoubleClick, WebTrends

19y Matthew G. Nelson

SEMDirector Partners with DoubleClick, WebTrends

Search firm aims to provide a single source of information on campaigns for big search spenders. Read More...

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Selling SEM Upstream in the Enterprise
Search

Selling SEM Upstream in the Enterprise

19y Erik Dafforn

Selling SEM Upstream in the Enterprise

The benefits and requirements of solid SEM work. Read More...

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Archive Your B2B E-Newsletters for SEO Success
Email

Archive Your B2B E-Newsletters for SEO Success

19y Karen Gedney

Archive Your B2B E-Newsletters for SEO Success

Make your past newsletters keep working for you. Read More...

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Behavioral on a Shoestring?
Data insights

Behavioral on a Shoestring?

19y Robin Neifield

Behavioral on a Shoestring?

Behavioral targeting is all the rage. But can you do it on a shoestring? Read More...

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Body Slams Over Click Fraud at SES
Media

Body Slams Over Click Fraud at SES

19y Matthew G. Nelson

Body Slams Over Click Fraud at SES

Ah, there's nothing like fraud and wrestling to pack the house for the Issues track sessions at SES today Read More...

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Yahoo Acquired Mobile Marketing Firm, and Other Mobile Buys
Media

Yahoo Acquired Mobile Marketing Firm, and Other Mobile Buys

19y Enid Burns

Yahoo Acquired Mobile Marketing Firm, and Other Mo...

Word in the blogosphere is Yahoo acquired mobile marketing technology company Actionality Read More...

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Anna Maria Virzi Joins ClickZ as Executive Editor
Media

Anna Maria Virzi Joins ClickZ as Executive Editor

19y Rebecca Lieb

Anna Maria Virzi Joins ClickZ as Executive Editor

It's been a long search, but it paid off Read More...

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Yahoo Search Maketing Adds Quality Score Alerts, PayPal Billing
Media

Yahoo Search Maketing Adds Quality Score Alerts, PayPal Billing

19y Zachary Rodgers

Yahoo Search Maketing Adds Quality Score Alerts, P...

At SES yesterday, Yahoo introduced some new features for Yahoo Search Marketing advertisers Read More...

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Microsoft Opens Content Ads Beta to All AdCenter Advertisers
Media

Microsoft Opens Content Ads Beta to All AdCenter Advertisers

19y Matthew G. Nelson

Microsoft Opens Content Ads Beta to All AdCenter A...

AdCenter users will automatically be upgraded to the Content Ads Beta, but campaigns will only reach Microsoft-owned Web sites. Read More...

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ComScore Dives Deeper Into Search Metrics
Media

ComScore Dives Deeper Into Search Metrics

19y Enid Burns

ComScore Dives Deeper Into Search Metrics

The next generation of comScore's qSearch measurement product adds more search sites and breaks out cross-channel searches. Read More...

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Zagat Embraces Mobile With Ad-Supported Zagat.mobi
Media

Zagat Embraces Mobile With Ad-Supported Zagat.mobi

19y Fred Aun

Zagat Embraces Mobile With Ad-Supported Zagat.mobi

Visa sponsors first two months of dining and entertainment guide's foray into mobile. Read More...

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McCain Sole Display Ad Candidate in July, Shows AdRelevance
Marketing

McCain Sole Display Ad Candidate in July, Shows AdRelevance

19y Kate Kaye

McCain Sole Display Ad Candidate in July, Shows Ad...

UPDATE: Display ad impressions for the Republican Senator have steadily dropped over the past few months, from 11.5 million in April to 125,000 in Jul...

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Keeping Consumer Trust During a Crisis
Marketing

Keeping Consumer Trust During a Crisis

19y Pete Blackshaw

Keeping Consumer Trust During a Crisis

At what point does sight, sound, and motion make a difference when connecting with consumers in a crisis? Read More...

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Performance Media Planning and Buying, Part 1: Paying for Leads and Actions
Media

Performance Media Planning and Buying, Part 1: Paying for Leads and Actions

19y Harry Gold

Performance Media Planning and Buying, Part 1: Pay...

Get up to speed on performance based media buys. First of a two-part series. Read More...

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Green Marketing Online: The Publisher Perspective
Media

Green Marketing Online: The Publisher Perspective

19y Zachary Rodgers

Green Marketing Online: The Publisher Perspective

In a feature ClickZ published last week on the greening of digital marketing , I discuss how big marketers have turned up the volume on their marketin...

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Report: Offline Ads Are Heavy Drivers of Search
Media

Report: Offline Ads Are Heavy Drivers of Search

19y Kevin Newcomb

Report: Offline Ads Are Heavy Drivers of Search

While many search marketers understand that there is a connection between online and offline marketing, some may not appreciate its full extent. Read ...

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Yahoo's Exec Departures: Brain Drain or Natural Exodus?
Media

Yahoo's Exec Departures: Brain Drain or Natural Exodus?

19y Kate Kaye

Yahoo's Exec Departures: Brain Drain or Natural Ex...

At least ten execs have moved to other firms in the last few months. Read More...

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American Airlines Files Trademark Infringement Case Against Google
Media

American Airlines Files Trademark Infringement Case Against Google

19y Fred Aun

American Airlines Files Trademark Infringement Cas...

The suit is similar to others that have preceded it, except that the plaintiff is a major U.S. brand. Read More...

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Covering Bases, Video Ad Network YuMe Offers Many Ad Formats
Media

Covering Bases, Video Ad Network YuMe Offers Many Ad Formats

19y Matthew G. Nelson

Covering Bases, Video Ad Network YuMe Offers Many ...

Watermarks, overlays and adjacent text ads join ad network's in-stream ad offerings. Read More...

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Execs & Accounts for August 20, 2007
Media

Execs & Accounts for August 20, 2007

19y Matthew G. Nelson

Execs & Accounts for August 20, 2007

PodTech promotes McCormick; Spur Digital lands Stage Stores and ConocoPhillips' 76. Read More...

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Do You Need an Actual Web Site?
Marketing

Do You Need an Actual Web Site?

19y Sean Carton

Do You Need an Actual Web Site?

How people use the Web is shifting. Is a full-on Web site the way to reach them? Read More...

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