Conversion Rate Basics
Analytics

Conversion Rate Basics

19y Bryan Eisenberg

Conversion Rate Basics

Paying attention to the small stuff on a Web site could bring big dividends. Read More...

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The Great Honesty
Media

The Great Honesty

19y Dorian Sweet

The Great Honesty

Advertising is sometimes known for being deceptive. But is the Internet's openness forcing us to a place of honesty? Read More...

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New Reorg at Yahoo, Captain of Search/Display Integration to Depart
Media

New Reorg at Yahoo, Captain of Search/Display Integration to Depart

19y Zachary Rodgers

New Reorg at Yahoo, Captain of Search/Display Inte...

Greg Coleman exits as Yahoo creates a new Global Partner Solutions group, to be led by Hilary Schneider. Read More...

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Hey Yahoo: Who's on First?
Media

Hey Yahoo: Who's on First?

19y Kate Kaye

Hey Yahoo: Who's on First?

Following several recent departures from the Web publishing giant, Yahoo Media Group CFO Mike Weetman has left the firm to serve as COO for small prod...

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ZooVision Places Dynamic Ads in Mobile Video Content
Media

ZooVision Places Dynamic Ads in Mobile Video Content

19y Enid Burns

ZooVision Places Dynamic Ads in Mobile Video Conte...

A streaming video ad unit has been integrated with ZooVision's on-demand mobile video and audio site. Read More...

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Survey: Web Video Watchers Favor News Clips and Shorter Ads
Media

Survey: Web Video Watchers Favor News Clips and Shorter Ads

19y rumo

Survey: Web Video Watchers Favor News Clips and Sh...

An Advertising.com poll also finds people are fine with in-video ads but wish they were shorter. Read More...

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Lessons From the Concierge
Media

Lessons From the Concierge

19y Tessa Wegert

Lessons From the Concierge

Interactive marketers can creatively promote products to real-world and armchair travelers alike. Read More...

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Measuring Local Search
Local

Measuring Local Search

19y Brian Wool

Measuring Local Search

Why tracking local search is fraught with perils. Read More

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Top 10 Search Providers, July 2007
Media

Top 10 Search Providers, July 2007

19y Enid Burns

Top 10 Search Providers, July 2007

The top 10 search engines and search providers by the number of users and share of total searches Read More...

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Google to Double TV Ad Inventory
Media

Google to Double TV Ad Inventory

19y Zachary Rodgers

Google to Double TV Ad Inventory

In the next week or two, Google will double the amount of TV inventory it's making available to advertisers, ClickZ has learned. The company's trial p...

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Rhymes with Zulu
Media

Rhymes with Zulu

19y Enid Burns

Rhymes with Zulu

The name of the News Corp and NBC Universal joint venture video site announced this spring has been revealed: Hulu.com Read More...

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Dex Advertisers Gain Access to Yahoo Local, Maps
Media

Dex Advertisers Gain Access to Yahoo Local, Maps

19y Enid Burns

Dex Advertisers Gain Access to Yahoo Local, Maps

Yahoo Local and Maps properties will serve listings from R.H. Donnelley Advertisers. Read More...

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Tribal Fusion Automates Data-Driven Ad Creation
Media

Tribal Fusion Automates Data-Driven Ad Creation

19y Zachary Rodgers

Tribal Fusion Automates Data-Driven Ad Creation

A new offering is similar to one introduced by Yahoo earlier this summer. Read More...

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CNN.com Goes with Google
Media

CNN.com Goes with Google

19y Fred Aun

CNN.com Goes with Google

The Web face of the Atlanta-based cable news network switches to Google's AdSense for contextual ads. Read More...

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Execs & Accounts for August 29, 2007
Media

Execs & Accounts for August 29, 2007

19y Zachary Rodgers

Execs & Accounts for August 29, 2007

Google CFO to retire; StrongMail hires Tricia Robinson-Pridemore to head market and product strategy. Read More...

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Three Reasons Not to Read This SEO Column
Search

Three Reasons Not to Read This SEO Column

19y P.J. Fusco

Three Reasons Not to Read This SEO Column

Planning for SEO setbacks. Read More

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Behavioral Targeting Gets Close Up and Personal
Data insights

Behavioral Targeting Gets Close Up and Personal

19y Andy Chen

Behavioral Targeting Gets Close Up and Personal

Consumers are divulging personal information in exchange for more targeted advertisements. Read More...

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Dirty Words Don't Tell the Whole Story
Email

Dirty Words Don't Tell the Whole Story

19y Stefan Pollard

Dirty Words Don't Tell the Whole Story

Keeping e-mail messages safe from spam filters may pose other hazards for marketers. How those e-mail content filters work. Read More...

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Page Views vs. Time Spent: Balance Competing Metrics
Marketing

Page Views vs. Time Spent: Balance Competing Metrics

19y Dave Evans

Page Views vs. Time Spent: Balance Competing Metri...

Web 2.0 technologies are changing how marketers must engage with Web site visitors. Read More...

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Sender Authentication Checks Up, Varies Among ISPs
Data insights

Sender Authentication Checks Up, Varies Among ISPs

19y Enid Burns

Sender Authentication Checks Up, Varies Among ISPs

Permission-based e-mail deliverability rates average 75 percent in the U.S. Read More...

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Online Consumer Education Gets Metrics
Media

Online Consumer Education Gets Metrics

19y Enid Burns

Online Consumer Education Gets Metrics

Online consumer education firm Powered added the Data & Insight PowerPack, a data and insight package that allows clients a deeper look into their cou...

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HP Goes Online to Promote Print
Media

HP Goes Online to Promote Print

19y Anna Maria Virzi

HP Goes Online to Promote Print

What do a snowboard company founder, a pop star and graphic designer have in common? They've lent their names to Hewlett-Packard's $300 million Print ...

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Engauge Digital Agency Roll-up Seems a Tad Late
Media

Engauge Digital Agency Roll-up Seems a Tad Late

19y Zachary Rodgers

Engauge Digital Agency Roll-up Seems a Tad Late

The New York Times has the story of 82-year-old marketing legend Stan Rapp's project to build a digital marketing agency powerhouse through a series o...

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Bigger Industry, Bigger Offices
Media

Bigger Industry, Bigger Offices

19y Zachary Rodgers

Bigger Industry, Bigger Offices

As digital marketing continues to make fortunes and siphon ad dollars from traditional media, New York firms with a stake in the channel are rapidly o...

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Top 50 Advertisers by Media Value in June, 2007
Media

Top 50 Advertisers by Media Value in June, 2007

19y rumo

Top 50 Advertisers by Media Value in June, 2007

Top 50 Internet Advertisers by Media Value in June, 2007 Read More...

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TargetSpot Aims for Internet Radio Ads
Media

TargetSpot Aims for Internet Radio Ads

19y Enid Burns

TargetSpot Aims for Internet Radio Ads

Internet radio ad network lets advertisers build their own audio and display spots and distribute them on a handful of streaming radio groups. Read Mo...

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MyxerTones Launches Web-to-Mobile Ad Offering
Media

MyxerTones Launches Web-to-Mobile Ad Offering

19y Fred Aun

MyxerTones Launches Web-to-Mobile Ad Offering

Volkswagen and C3 Presents are among first advertisers to use the mobile content site's new ad offering. Read More...

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