Seems like the crowding field of contextual video ad vendors and networks greets a new contender about every other month Read More...
View articleA helpful reminder from the Outback that a merger of Google and DoubleClick would be a joining of global organizations, not merely American ones: The ...
View articleAccording to Hitwise, Thompson's site traffic ranked third among all candidates from both parties. Read More...
View articleMcClatchy-owned Real Cities Network expands its network sales relationship with MediaNews Group. Read More...
View articleWith TBWA/Chiat/Day at the helm, electronics veteran charts new course. Read More...
View articleA look at six interconnected entities and each one's distinct partners and roles. Read More...
View articleVideo sponsorships can be just as effective as online video banners and spot ads. Read More...
View articleThe DMA and the ESPC still come up short on preventing spam. Read More...
View articleThe $300 million acquisition of the behavioral network positions Yahoo as a more direct competitor of AOL, owner of Advertising.com and behavioral fir...
View articleClick Tactics and Intrasight will combine to offer both self-serve and "highly consultative" direct marketing programs. Read More...
View articleYellow Book USA is the latest to begin testing video ads for local business clients. Read More...
View articleAmerican Blind gained nothing in the settlement, and indeed had two of its trademarks invalidated by a judge during the litigation process. Read More...
View articleCritical Mass hires Jones; Local.com renews Yahoo deal; General Atlantic adds big names as advisors. Read More...
View articleMost e-mail marketers have gaps in their knowledge. Fill in yours with a new kit. Read More...
View articleRelaunching a Web site is difficult. Each hour devoted to preparation often saves a day or even a week in retrofitting or fixing errors. Read More...
View articleSocial network profiles can contain a wealth of information about an individual. What value does that data hold for marketers? Read More...
View articleAdidas ran a portion of its "Impossible is Nothing" campaign on Freewebs.com to get consumer stories and raise brand awareness. Read More...
View articleWhite House National Drug Control Policy Director John Walters unveiled a new Web site today aimed at preaching the dangers of methamphetimine abuse t...
View articleThe renamed "Entrepreneur" channel will be sponsored by MasterCard for the coming year, and Dell will run display ads in the section. Read More...
View articleDouble Fusion shortens the lead time required for marketers to integrate products into video games with a new service called fusion.runtime. Read More...
View articleNuts and bolts of performance media: tracking, buying value, creative, and more. Second of a two-part series. Read More...
View articleNewspaper Web ad growth keeps chuggin' along Read More...
View articleThe Fifth Network's "attention targeting" initiative will let media buyers deliver ads to pages it deems will garner longer view-times. Read More...
View articlePontiac taps Rovion for NCAA Promo; Ave A / Razorfish to Build Buzz for Burt's Bees; Forbes.com Picks Visual Sciences Read More...
View articleIs the nation's mortgage crisis changing online advertising and marketing strategies? Don't count on it. Read More...
View articleThe way to get your paid search ad to the top of Google pages has changed. How the formula has modified. Part one of a two-part series. Read More...
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