The Federal Trade Commission (FTC) is setting the mortgage broker and lending community, and the media outlets that run their advertisements, in its s...
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View articleGoogle will start serving regular AdWords placements to its mobile search users, which will be bought through the existing AdWords interface. Read Mor...
View articleThe search company's first foray into social networking, along with BlueLithium integration, set to take on Google. Read More...
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View articleThe retailer should take a cue from Mattel's search campaign that assures consumers about product safety. Read More...
View articleConsumers have embraced local search, but advertisers haven't followed. Is change imminent? Read More...
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View articleTwelve-year-old wCube becomes Publicis Modem France; first of several Publicis Modem offices scheduled to launch in short order. Read More...
View articleUp to 12 million infected ads were served recently to sites in the Yahoo-owned exchange. Read More...
View articleIn an extensive youth campaign, the venerable telco sports two branded sites, TV spots and a new love for the color orange. Read More...
View articleNew service intends to provide CMOs with a deeper level of insight into their online media mix. Read More...
View articleHeavy gets three; AzoogleAds taps Sprouse to lead marketing; 4INFO hires a VP of sales. Read More...
View articleFive steps to creating a trust-inducing e-mail unsubscribe process. Read More...
View articleUse targeted keywords and fundamental SEO tactics to let images help improve site ranking. Read More...
View articleBehaviors acceptable in traditional interruptive advertising such as TV and radio are out-of-bounds in a social network. Read More...
View articleMarketers should avoid sending cryptic or overly specific messages to customers. Read More...
View articleNew patents from Omniture and Modavox, which is suing AOL's Tacoda, raise questions about implications for behavioral targeting firms and patent valid...
View articleBehavioral targeting tech firms beware: Tacoda's recent bete noire Modavox continues to threaten the behavioral sector with its patent-wielding power ...
View articleFor all their promise, it seems ad exchanges generally produce only pennies on the mille for many online publishers Read More...
View articleWeb ad spending grew 17.7 percent in Q2, while the total ad spend shrank for the second consecutive quarter. Read More...
View articleA confluence of factors just might mean that now is the time for mobile ads to break out. Read More...
View articleSearch retargeting is a subset of behavioral targeting that serves ads based on consumer search queries. Read More...
View articleTrue acceptance of an advertiser comes from letting the user shape the brand. Read More...
View articleHow to get started using vertical social networks as a marketing medium. Read More...
View articleWith a new acquisition of L.A.-based digital design agency Schematic, WPP has solidified its position among most acquisitive agency conglomerates when...
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