Online video start-up ScanScout landed some pretty impressive street cred today, with a strategic investment from Time Warner and the formation of its...
View articleIntending to provide business to business marketers with a clearer idea of what portions of their campaigns are creating the best business leads, busi...
View articleWell, if anything, the fact that book marketing is getting hot online indicates one thing: some people still read things other than tabloids and free ...
View articleThe sites are making changes to their sales forces, diversifying content, and attracting dollars from a whole new set of non-endemic advertisers. Read...
View articleSpecialized sites aim to engage viewers of specific shows while generating sponsorship opportunities. Read More...
View articleCox Cross Media will aggregate digital buys across three Cox companies: TeleRep, Harrington Righter & Parsons, and MMT Sales. Read More...
View articleHP renews with DoubleClick Performics; Gorilla Nation names Stodder to head sales strategy; Style.com taps Enpocket to power mobile. Read More...
View articleHP renews with DoubleClick Performics; Gorilla Nation names Stodder to head sales strategy; Style.com taps Enpocket to power mobile. Read More...
View articleKnow your audience when setting up e-mail marketing campaigns. Read More...
View articleCranking up TV ad relevance with modular spots. Second in a series. Read More...
View articleLearn how one's a threat to business and the other's a help. Read More...
View articleGrab your notebooks and pens. Search Analytics 101 is now in session. Read More...
View articleTranspera is a mobile technology company close to launching with a white label video product Read More...
View articleResponding to pressure from advertisers, The Wall Street Journal has integrated ad sales across all its properties Read More...
View articleThe site optimization player says the deal sets it up as a one-stop shop site-tuning. Read More...
View articlePublicis acquired Paris-based Phonevalley, a mobile marketing agency it has a long working history with. Read More...
View articleGlam names DoubleClick exec to lead international efforts; Monster creative account to BBDO, including Atmosphere; Yahoo vets fly to comScore, Podbrid...
View articleCompanies will adorn ads with homegrown "videopinions," warts and all. Read More...
View articleTease: Are top fashion design houses finally embracing the Web as a marketing channel? Read More...
View articleWhy the latest release of the Firefox plug-in is a threat to the online advertising and content creators. Read More...
View articleThe way to get your paid search ad to the top of Google pages has changed. How the formula has changed. Second of a two-part series. Read More...
View articleUse acquisition-based e-mail marketing campaign techniques for anonymous Web site visitors. Read More...
View articleTacoda filed the Hart-Scott-Rodino docs required for the AOL acquisition August 1 , according to CEO Curt Viebranz, and the acquisition just went thro...
View articleThe fallout over yesterday's announced iPhone price drop was immediate -- and angry Read More...
View articleThe Wall Street Journal today has a story announcing the end of the M&A boom Read More...
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