Execs & Accounts for June 13, 2007
Media

Execs & Accounts for June 13, 2007

19y Matthew G. Nelson

Execs & Accounts for June 13, 2007

IVillage promotes three execs; PARTNERS+simons promotes two; Jumpstart promotes one. Read More...

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Outgrowing Your Homegrown E-mail System
Email

Outgrowing Your Homegrown E-mail System

19y Karen Gedney

Outgrowing Your Homegrown E-mail System

How to determine when it's time to ditch your internal e-mail solution and call the pros. Read More...

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Domain Mismanagement Plagues Search Performance
Search

Domain Mismanagement Plagues Search Performance

19y Erik Dafforn

Domain Mismanagement Plagues Search Performance

Why too many Web domains contain a jumble of mirrored pages, hurting SEO. Read More...

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Collaborative Approaches to Behavioral Targeting
Data insights

Collaborative Approaches to Behavioral Targeting

19y Robin Neifield

Collaborative Approaches to Behavioral Targeting

Businesses and consumers would benefit if the major ad networks pooled online behavioral targeting data. But this may be an impossible dream. Read Mor...

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Distribution Deals: Necessary Evil for Media Brands?
Media

Distribution Deals: Necessary Evil for Media Brands?

19y Kate Kaye

Distribution Deals: Necessary Evil for Media Brand...

Once content is here, there and everywhere, how will media firms prove the value of their brands to advertisers when asking for higher CPMs on their o...

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No Ads in Embedded YouTube Player (Yet...)
Media

No Ads in Embedded YouTube Player (Yet...)

19y Kate Kaye

No Ads in Embedded YouTube Player (Yet...)

Last week a new YouTube ad unit was prognosticated by ZDNet's "Googling Google" blog ( by way of Search Engine Journal) Read More...

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CGM TKO
Media

CGM TKO

19y Zachary Rodgers

CGM TKO

Ian's right : Nintendo's Shortcuts CGM contest was long overdue, and this video is awesome Read More...

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Digital Remainders for June 12
Media

Digital Remainders for June 12

19y Zachary Rodgers

Digital Remainders for June 12

Girl networks make friends to promote girl fights. Oxygen and Glam Media pair up on a Web game tied to Oxygen's new series "Fight Girls." The show fol...

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Adobe's Creative License Campaign
Media

Adobe's Creative License Campaign

19y Zachary Rodgers

Adobe's Creative License Campaign

You may already have seen a few of these gorgeous display ads from Adobe, created by Goodby Silverstein for its Creative License campaign Read More...

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IAB Launches Specs Database: Updating Is Key
Media

IAB Launches Specs Database: Updating Is Key

19y Kate Kaye

IAB Launches Specs Database: Updating Is Key

The Interactive Advertising Bureau, along with its AB Ad Ops Council Joint Working Group on Late Creative, unveiled a database hub for ad unit creativ...

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Google to Report URLs for All AdSense Ads
Media

Google to Report URLs for All AdSense Ads

19y Zachary Rodgers

Google to Report URLs for All AdSense Ads

All AdWords users in the U.S. and overseas will be offered customized reports telling them where their network ads have displayed. Read More...

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Travelocity Hands Search Marketing Duties to iCrossing
Media

Travelocity Hands Search Marketing Duties to iCrossing

19y Fred Aun

Travelocity Hands Search Marketing Duties to iCros...

The online travel giant says goodbye to Range Online and hires iCrossing to handle paid search management, customer analytics and SEO. Read More...

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Google Partners with SINA to Better Tackle Chinese Market
Media

Google Partners with SINA to Better Tackle Chinese Market

19y Enid Burns

Google Partners with SINA to Better Tackle Chinese...

After a rocky entry into the Chinese market, Google partnered with SINA Corp. to facilitate site and Web search, and serve ads on SINA properties. Rea...

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Who Owns the Influencer?
Marketing

Who Owns the Influencer?

19y Pete Blackshaw

Who Owns the Influencer?

Is there a single department, group, or entity charged with influencer management? Should there be? Read More...

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Accessing the Critical Moment
Media

Accessing the Critical Moment

19y Harry Gold

Accessing the Critical Moment

Discovering and saturating the 'when' factor behind your product. Read More...

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Social Networks Get Geeked
Media

Social Networks Get Geeked

19y Enid Burns

Social Networks Get Geeked

Wizards of the Coast (WotC), the creator of the "Magic: the Gathering" card game and publishers of other fantasy role-playing and adventure games like...

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Google and Privacy International's Black Band of Doom: Behavioral Ad Implications
Media

Google and Privacy International's Black Band of Doom: Behavioral Ad Implic...

19y Zachary Rodgers

Google and Privacy International's Black Band of D...

Privacy International's decision to assign Google the loathsome Black Band of Privacy Sinfulness in its new privacy ranking report was clearly intende...

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Goodmail Expands to an Inbox Near You
Media

Goodmail Expands to an Inbox Near You

19y Enid Burns

Goodmail Expands to an Inbox Near You

Goodmail, the CertifiedEmail trusted class e-mail provider that raised industry reaction when AOL partnered with it to filter out unwanted messages, a...

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Visible World to Partner with SpotXchange
Media

Visible World to Partner with SpotXchange

19y Kate Kaye

Visible World to Partner with SpotXchange

Local video ad platform company Visible World is signing deals left and right Read More...

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Reed Business Opens Network to Partners, Using Burst
Media

Reed Business Opens Network to Partners, Using Burst

19y Kate Kaye

Reed Business Opens Network to Partners, Using Bur...

B-to-B publisher Reed Business has been using Burst Media's ad management platform for about a year, and now the company is opening up its network of ...

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Spanish Language Web Site Webinar
Media

Spanish Language Web Site Webinar

19y Enid Burns

Spanish Language Web Site Webinar

Does your target market include Hispanic Americans? Do you offer a Spanish Language option of your Web site? Find out if it's necessary for your site,...

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Mobile Marketers Debate Measurement Standards
Media

Mobile Marketers Debate Measurement Standards

19y Enid Burns

Mobile Marketers Debate Measurement Standards

Last week, the Mobile Marketing Association created a Global Measurement Committee to help form metrics standards, while Nielsen unveiled a wireless m...

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Execs & Accounts for June 11, 2007
Media

Execs & Accounts for June 11, 2007

19y Matthew G. Nelson

Execs & Accounts for June 11, 2007

CBS Audience Network names two execs; ComScore hires a CRO; LookSmart CFO resigns. Read More...

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Atlas Study Critiques 'Last Click' Attribution
Media

Atlas Study Critiques 'Last Click' Attribution

19y Matthew G. Nelson

Atlas Study Critiques 'Last Click' Attribution

In a new Atlas Institute study, 90 percent of consumers that converted were reached by placements other than the last ad seen. Read More...

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A Pairing to Ease Ad Localization and Rights Management
Media

A Pairing to Ease Ad Localization and Rights Management

19y Fred Aun

A Pairing to Ease Ad Localization and Rights Manag...

ImageSpan and Visible World team up to let advertisers easily craft rights-cleared national TV, Web and print campaigns featuring local video and phot...

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TRUSTe Launches New Identity and Seal
Media

TRUSTe Launches New Identity and Seal

19y Zachary Rodgers

TRUSTe Launches New Identity and Seal

An identity refresh aims to convey TRUSTe's evolving focus. Read More...

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Viewing Advertising From the Street
Marketing

Viewing Advertising From the Street

19y Sean Carton

Viewing Advertising From the Street

With Google's new Street View, virtual ads could be dynamically inserted into existing ad space. Is this the future of advertising? Read More...

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