Even when prospective recipients give permission for advertisers to send e-mails, ISPs in the U.S. route about 13 percent of the messages to junk fold...
View articleTen ways to supercharge the viral marketing possibilities of "e-mail this to a friend" functionality. Read More...
View articleNew technology from Microsoft just might change the world of online advertising as we know it. Read More...
View articleOnline ad networks may not be the first buy for many campaigns, but they deserve a lot more respect from marketers. Read More...
View articleSpanning the globe to correct some erroneous SEO assumptions from the mouths of experts. Read More...
View articleJust noticed this today while browsing Read More
View articleI visited with my old pal Bill McCloskey the other day; he runs Email Data Source , a firm that tracks e-mails sent by marketers Read More...
View articleThe search giant will add FeedBurner's RSS publishers -- those that opt to display ads that is -- to its AdSense network. Read More...
View articleGrowth in mobile device usage for reading e-mail, particularly newsletters, is giving the e-mail marketing community pause. Read More...
View articleYahoo's Nazem is retiring; Ask.com names SVP of operations; Black Coffee Channel launches with Internap. Read More...
View articleRobert Alan Soloway was indicted on wire fraud, mail fraud, money laundering and other charges. Read More...
View articleSixteen questions to ask when an RFP is absolutely, positively necessary. Read More...
View articleWhat TV networks can do online to remain important offline to both consumers and advertisers. Read More...
View articleA few companies are beginning to use Web 2.0 technologies in ways that may profoundly change the nature of online commerce. Read More...
View articleNews Corporation and NBC Universal have tacked on a handful of additional media partners for their yet-to-be-named online distribution venture Read Mo...
View articleEverybody likes to save a buck or two when they can, but shoppers who are reminded of how much they can save are more apt to buy the lower-cost item. ...
View articleToday at the D5 conference, Google CEO Eric Schmidt was asked about the DoubleClick deal and what it means for online ads Read More...
View articleEBay acquires StumbleUpon . No obvious ad implications, but like the CBS purchase of Last.fm, it's a validation of peer recommendation engines Read Mo...
View articleAs part of ClickZ's ongoing Election '08 coverage, we reported recently that people who visited the official campaign Web sites of Hillary Clinton, Ba...
View articleAdvertisers, like most of us, have little clue as to what major online ad industry acquisitions, particularly Google's DoubleClick buy, will mean in t...
View articleZarley stays on as executive chairman, and execs say the FTC investigation did not drive the change. Read More...
View articleThe AT&T-owned firm will hire hundreds of additional account reps, which could compel competitors in IYP and local search to do the same. Read More...
View articleAcquisition of music discovery service brings both audience and technology. Read More...
View articleUPDATE: Targeted television ad company Visible World will work with online video network Tremor. Read More...
View articleNew technology allows banner ads to display live events without interrupting the user experience. Read More...
View articleWhat you must demand from an ESP to ensure campaign success. Read More...
View articleWhat the industry must do to drive mobile brand spend and marketing effectiveness measures. Read More...
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