Chuck and Chrysler Sponsor Free WSJ.com Access
Media

Chuck and Chrysler Sponsor Free WSJ.com Access

20y Kate Kaye

Chuck and Chrysler Sponsor Free WSJ.com Access

Schwab and Chrysler Sponsor Free WSJ.com Access Read More...

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2006 Online Holiday Campaigns: End of Season Perspective, Part 2
Media

2006 Online Holiday Campaigns: End of Season Perspective, Part 2

20y Hollis Thomases

2006 Online Holiday Campaigns: End of Season Persp...

Now that the holiday shopping crush is over, how did retailers really fare from their online ad campaigns? Read More...

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Six Predictions for 2007
Marketing

Six Predictions for 2007

20y Mark Kingdon

Six Predictions for 2007

Fasten your seatbelts. It's going to be the most exciting year in interactive marketing yet. Read More...

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Happy (Online) New Year!
Media

Happy (Online) New Year!

20y Matthew G. Nelson

Happy (Online) New Year!

As we count down the moments till the ball drops, more than a few special features are being planned on by the likes of YouTube, YellowPages.com and o...

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The City That Never Links?
Media

The City That Never Links?

20y Kate Kaye

The City That Never Links?

So, Bloomberg and the gang are plunking down $15 million on an NYC tourism campaign intended to lure Londoners to visit the big apple while the dollar...

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AT&T Pledges Net Neurality - Or Does It?
Media

AT&T Pledges Net Neurality - Or Does It?

20y Rebecca Lieb

AT&T Pledges Net Neurality - Or Does It?

AT&T has offered concessions to the FCC to facilitate its $85B buyout of BellSouth, including a promise to observe network neutrality principles for a...

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Baby Retailer Takes First Video Content Steps
Media

Baby Retailer Takes First Video Content Steps

20y Kate Kaye

Baby Retailer Takes First Video Content Steps

BabyUniverse's BabyTV.com features videos from Oxygen and Alpha Mom TV, and offers display and in-stream ad units. Read More...

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Match.com Tempts Voyeuristic Users with New Campaign
Media

Match.com Tempts Voyeuristic Users with New Campaign

20y Matthew G. Nelson

Match.com Tempts Voyeuristic Users with New Campai...

The dating site has launched a cross-media campaign and added new tools and video clips to the site. Read More...

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Virtual Real Estate Marketing
Marketing

Virtual Real Estate Marketing

20y Rebecca Lieb

Virtual Real Estate Marketing

How much of the $11 billion spent on real estate marketing is online poised to capture? Read More...

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SEM and SEO: Rocket Science, or Just Plain Science? Part 1
Paid Search

SEM and SEO: Rocket Science, or Just Plain Science? Part 1

20y Kevin Lee

SEM and SEO: Rocket Science, or Just Plain Science...

Should the search industry even be debating this question? First of a series. Read More...

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Loyalty, CRM, E-mail, User Experience and More: 2006 in Review
Analytics

Loyalty, CRM, E-mail, User Experience and More: 2006 in Review

20y Jack Aaronson

Loyalty, CRM, E-mail, User Experience and More: 20...

Lessons learned about effectively selling stuff online. Read More...

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Should All The Networks Be Forgot?
Media

Should All The Networks Be Forgot?

20y Ian Schafer

Should All The Networks Be Forgot?

Is 2007 the year of the first ubiquitous online video hit? Read More...

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Execs & Accounts for December 29, 2006
Media

Execs & Accounts for December 29, 2006

20y rumo

Execs & Accounts for December 29, 2006

Razorfish Hooks Carat Man, Monster Boards with SEC Member, Fleishman Locks in Rubbermaid Read More...

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Would that be YahooOL, AOLahoo, or yAhOoL?
Media

Would that be YahooOL, AOLahoo, or yAhOoL?

20y Anna Maria Virzi

Would that be YahooOL, AOLahoo, or yAhOoL?

A recent research report from Merrill Lynch analyst Jessica Reif Cohen speculating that either or both AOL and Yahoo could be heading toward an acquis...

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John Edwards Embraces YouTube, Viral, SMS,
Media

John Edwards Embraces YouTube, Viral, SMS,

20y Rebecca Lieb

John Edwards Embraces YouTube, Viral, SMS,

Presidential hopeful John Edwards jumped his own announcement of his plans to campaign in 2008, scheduled for today, by posting a video on YouTube yes...

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Abacus Buy to Bolster Epsilon's Retail Presence
Media

Abacus Buy to Bolster Epsilon's Retail Presence

20y Kate Kaye

Abacus Buy to Bolster Epsilon's Retail Presence

Through the $435 million deal, Epsilon will fortify its data services, and Abacus its potential to garner more non-retail clients. Read More...

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PayPerPost Grabs Performancing
Media

PayPerPost Grabs Performancing

20y Kate Kaye

PayPerPost Grabs Performancing

The acquisition will bolster the campaign measurement capabilities the paid blogging firm offers advertisers. Read More...

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A Media Buyer's Wish List for 2007
Media

A Media Buyer's Wish List for 2007

20y Tessa Wegert

A Media Buyer's Wish List for 2007

There's always room for improvement. Read More

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Preparing for Disaster
Email

Preparing for Disaster

20y Derek Harding

Preparing for Disaster

How ready is the marketing department to assist your organization in the event of a disaster, and does the rest of the organization know the plan? Rea...

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Mobile Marketing in China
Media

Mobile Marketing in China

20y Laura Marriott

Mobile Marketing in China

Big brands and dedicated mobile budgets are making inroads into the world's largest market. Read More...

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Hello? Is Anybody There?
Media

Hello? Is Anybody There?

20y Matthew G. Nelson

Hello? Is Anybody There?

If you can't hear your teenager's phone ringing when they answer it, don't worry, you're not supposed to Read More...

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What Kind of iPod Did Santa Bring You?
Media

What Kind of iPod Did Santa Bring You?

20y Rebecca Lieb

What Kind of iPod Did Santa Bring You?

413 percent. That's how high traffic to Apple's iTunes site spiked on Christmas Day compared to last Xmas, as new iPod owners clicked to the online st...

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Net Neutrality/Data in New Congress? Don't Hold Yer Breath
Media

Net Neutrality/Data in New Congress? Don't Hold Yer Breath

20y Kate Kaye

Net Neutrality/Data in New Congress? Don't Hold Ye...

What's in store for Net neutrality, data security and other hot button Web issues now that the Dems are running Congress? InternetNews has a story tha...

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Domino's Teams with eBay for Online Treasure Hunt
Media

Domino's Teams with eBay for Online Treasure Hunt

20y Kevin Newcomb

Domino's Teams with eBay for Online Treasure Hunt

Contestants can find and follow clues to deals on iPods, flat screen TVs and other prizes. Read More...

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Marketers Flout Craigslist Rules to Promote Wares
Media

Marketers Flout Craigslist Rules to Promote Wares

20y Kate Kaye

Marketers Flout Craigslist Rules to Promote Wares

From furniture sellers to travel site affiliates, marketers are promoting through Craigslist, sometimes disregarding the site's regulations. Read More...

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The Deadly Duo: Spam and Viruses, November 2006
Data insights

The Deadly Duo: Spam and Viruses, November 2006

20y Enid Burns

The Deadly Duo: Spam and Viruses, November 2006

Spammers capitalize the holiday season with spear-phishing attacks and other grinch-like activities. Read More...

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Study: Analytics Top E-mail Marketer Concerns
Media

Study: Analytics Top E-mail Marketer Concerns

20y Kevin Newcomb

Study: Analytics Top E-mail Marketer Concerns

A lack of customer data and campaign results analysis challenges top the list of marketers' concerns in a Jupiter Research study commissioned by Silve...

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