With Ads, Google Rivals Try to Break the Borg's Spell
Media

With Ads, Google Rivals Try to Break the Borg's Spell

20y Zachary Rodgers

With Ads, Google Rivals Try to Break the Borg's Sp...

The other search engines are getting busy pitching their products directly to consumers Read More...

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E! Online Previews New Show
Media

E! Online Previews New Show

20y Enid Burns

E! Online Previews New Show

Coming in January is an animated show from E! Online, "Starveillance." The preview available on the site recreates a moment with Demi Moore and Ashton...

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Ad:tech NYC: Another Huge Showing
Media

Ad:tech NYC: Another Huge Showing

20y Enid Burns

Ad:tech NYC: Another Huge Showing

Video and social media make their mark on Web marketing's biggest conference. Read More...

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Big Ad Properties Get Over 70 Percent of Traffic from Outside U.S.
Media

Big Ad Properties Get Over 70 Percent of Traffic from Outside U.S.

20y Kate Kaye

Big Ad Properties Get Over 70 Percent of Traffic f...

Google, Yahoo and Microsoft sites derive over 70 percent of unique visitor traffic from beyond U.S. shores. Read More...

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Bid4Spots to Auction Online Radio Spots
Media

Bid4Spots to Auction Online Radio Spots

20y Kevin Newcomb

Bid4Spots to Auction Online Radio Spots

Also, Google is ramping up its efforts in anticipation of launching an audio ad product later this year. Read More...

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NBC Launches Multiple Online Content Features
Media

NBC Launches Multiple Online Content Features

20y Matthew G. Nelson

NBC Launches Multiple Online Content Features

Web content to have direct link to advertiser’s products. Read More...

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Is User-Generated Advertising Safe?
Media

Is User-Generated Advertising Safe?

20y Tessa Wegert

Is User-Generated Advertising Safe?

A new suite of products that take some of the risk out of user-generated advertising. Read More...

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Local Search Advertising, Part 1: Audience Targeting Options
Local

Local Search Advertising, Part 1: Audience Targeting Options

20y Patricia Hursh

Local Search Advertising, Part 1: Audience Targeti...

A two-part series on effective and practical local search advertising targeting options and campaign strategies. Read More...

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Execs & Accounts for November 8, 2006
Media

Execs & Accounts for November 8, 2006

20y rumo

Execs & Accounts for November 8, 2006

Carat Fusion launches adidas site, staffs up in business development; AKQA wins McDonald's digital work; MyFamily taps Epsilon for e-mail Read More...

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'06 Election Coverage: High Election Night Traffic onTV Station Sites
Media

'06 Election Coverage: High Election Night Traffic onTV Station Sites

20y Kate Kaye

'06 Election Coverage: High Election Night Traffic...

TV station site network Internet Broadcasting put out some election-fueled traffic numbers today Read More...

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'06 Election Coverage: Heard on the (K) Street:
Media

'06 Election Coverage: Heard on the (K) Street:

20y Kate Kaye

'06 Election Coverage: Heard on the (K) Street:

While in D.C Read More

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FTC Conference Coverage: Commission Investigating Net Neutrality
Media

FTC Conference Coverage: Commission Investigating Net Neutrality

20y Kate Kaye

FTC Conference Coverage: Commission Investigating ...

Though not a main focus of any panel at this week's FTC conference on "Protecting Consumers in the Next Tech-ade," the issue of net neutrality came up...

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FTC Conference Coverage: Commission Investigating Net Neutrality
Media

FTC Conference Coverage: Commission Investigating Net Neutrality

20y Kate Kaye

FTC Conference Coverage: Commission Investigating ...

Though not a main focus of any panel at this week's FTC conference on "Protecting Consumers in the Next Tech-ade," the issue of net neutrality came up...

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Mobile Ads: Appropriate Formats
Media

Mobile Ads: Appropriate Formats

20y Zachary Rodgers

Mobile Ads: Appropriate Formats

Yahoo today said it would begin testing graphical ads on its mobile platform, a mere month after it began doing the same with text ads on its wireless...

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IAB Elects New Board Members
Media

IAB Elects New Board Members

20y Zachary Rodgers

IAB Elects New Board Members

The Interactive Advertising Bureau (IAB) has named 10 new members to its board of directors, and six sitting members who will continue for another 3-y...

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Local Online Ad Spend to Double by 2010: Kelsey
Media

Local Online Ad Spend to Double by 2010: Kelsey

20y Matthew G. Nelson

Local Online Ad Spend to Double by 2010: Kelsey

Local search and online classifieds spending will expand globally from $15.7 billion in 2005 to $31.1 billion in 2010. Read More...

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Integration Burden Falls to Advertisers
Media

Integration Burden Falls to Advertisers

20y Zachary Rodgers

Integration Burden Falls to Advertisers

As multi-platform marketing struggles to coalesce, agencies orbit advertisers, not the other way around. Read More...

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Tacoda to Serve Ads about Its Ads
Media

Tacoda to Serve Ads about Its Ads

20y Kate Kaye

Tacoda to Serve Ads about Its Ads

In part anticipating a privacy-related "blow up" in the behavioral targeting industry, the firm aims to explain the benefits of its technology to user...

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Old Net Hands Launch New Ad Networks
Media

Old Net Hands Launch New Ad Networks

20y Kate Kaye

Old Net Hands Launch New Ad Networks

Ex-AltaVista CEO Jim Barnett launches The Turn network, and Marchex rolls its collection of direct navigation sites into a bid-for-placement network. ...

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Microsoft Hops on the Behavioral-Targeting Bandwagon
Data insights

Microsoft Hops on the Behavioral-Targeting Bandwagon

20y Anna Papadopoulos

Microsoft Hops on the Behavioral-Targeting Bandwag...

Microsoft's group product planner gives the lowdown on the new Microsoft Digital Advertising Solutions. Read More...

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Marketers Still Unclear on Authentication
Email

Marketers Still Unclear on Authentication

20y Stefan Pollard

Marketers Still Unclear on Authentication

A cheat sheet to help you ask the right questions and to understand the answers. Read More...

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The Genius of the " And"
Marketing

The Genius of the " And"

20y Dave Evans

The Genius of the " And"

In interactive marketing, "either/or" is not a choice. Read More

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The Tail That Wags the Web
Search

The Tail That Wags the Web

20y P.J. Fusco

The Tail That Wags the Web

The long tail operates in a way contrary to how brands prioritize SEM strategies. Read More...

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Time to Vote!
Marketing

Time to Vote!

20y Rebecca Lieb

Time to Vote!

Who will win the ClickZ Marketing Excellence Awards? It's up to you. Read More

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FTC Conference Coverage: EFF Attorney Questions Industry Self-Policing for Privacy
Media

FTC Conference Coverage: EFF Attorney Questions Industry Self-Policing for ...

20y Kate Kaye

FTC Conference Coverage: EFF Attorney Questions In...

I caught Electronic Frontier Foundation Staff Attorney Marcia Hofmann just before the lunch break here at the FTC hearings on "Protecting Consumers in...

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Google Tweaks Landing Page Quality Scoring
Media

Google Tweaks Landing Page Quality Scoring

20y Rebecca Lieb

Google Tweaks Landing Page Quality Scoring

Following up on its July decision to begin factoring landing page quality into its bidding algorithm for search ads, Google today tweaked that algorit...

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Control? What Control?
Media

Control? What Control?

20y Rebecca Lieb

Control? What Control?

Deciding how much control of your brand to give up to consumers is like "deciding how much money to give up when you have a gun to your head," Ted McC...

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