Marketers score on quantity, but not quality, for ads on emerging channels, according to the study. Read More...
View articleTop 50 Advertisers by Media Value in September, 2006 Read More...
View articleBe grateful when users complain. They're alerting you to a problem and trying to help you solve it. Read More...
View articleCPA campaigns are influenced by differences in media invoice type influence the level of control, the level of ROI, and how media are bought. Read Mor...
View articleNeither marketers nor consumers can claim sole ownership of the modern media experience. Read More...
View articleThe Tennis Channel is looking for new ways to build audience, and plans to do so with a mobile game Read More...
View articleAd length, inexperience, publisher approval, and cost all contribute to a dearth of political pre-roll ads. Read More...
View articleUPDATE: The ad management firm counters DoubleClick's acquisition of Klipmart with a homegrown product. Read More...
View articleTwo consumer groups cite online ad industry firms from DoubleClick to Revenue Science to Yahoo, singling out Microsoft as a major culprit of online pr...
View articleYahoo Food, a site with an extensive catalog of recipes from partners and celebrity chef-authored blogs, is an attempt to reach foodies and general us...
View articleThe move toward an ad-supported business is progressing as hoped, according to Time Warner execs. Read More...
View articleWith midterm elections coming up, most everyone has politics on the brain. Two new properties offer media buyers new political opportunities. Read Mor...
View articlePrepare for the holiday shopping season by coordinating your different media and leveraging e-mail's strengths. Read More...
View articleAs Atom Entertainment's CEO, Mika Salmi packaged media for both video and gaming Web sites. That's precisely what MTV Networks needs as digital acquis...
View articleThere's some interesting stuff from Nielsen/NetRatings today on Web user's political affiliations Read More...
View articleThe New Hampshire Travel Council asked me up to beautiful Meredith, NH to keynote their Fall conference on marketing Read More...
View articleMicrosoft and Lexus are the exclusive sponsors of the video content on WSJ.com, MarketWatch.com and Barron's Online. Read More...
View articleThe video search engine is selling three levels of paid placement on its home page. HBO, BBC, Forbes.com and Atom Films are among the first publishers...
View articleKefta makes a slimmed-down version of its Dynamic Targeting product available in a self-service model for small- to medium-size businesses. Read More...
View articleJohn McCain 2008 ran a wide variety of display ads on the Web throughout the 2007 and 2008 presidential election season. ClickZ Campaign ’08 has...
View articleObama for America placed a variety of display ads on the Web throughout the 2007 and 2008 presidential primaries, and during the 2008 general election...
View articleHillary Clinton for President placed relatively few display ads on the Web throughout the 2007 and 2008 Democratic presidential primary, compared to B...
View articleAsk.com to power Lycos' search and sponsored listings; former WebSideStory CEO lands at LimeLight; EyeWonder names director of sales Read More...
View articleSite owner and bloggers can now roll their own Google search engine. Read More...
View articleDoes targeting kids place a duty on advertisers that alters the way advertising is targeted or delivered? Read More...
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