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View articleThe local TV ad-creation platform plans to expand its services into VOD and online video. Read More...
View articleCenter for American Progress's youth group, Campus Progress, is running interactive video banners and in-theater ads with a mobile call-to-action. Rea...
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View articleSmaller content owners can now upload video to Brightcove's site, and share in a portion of ad revenue or download sales. Read More...
View articleThe Interactive Advertising Bureau (IAB) just announced the creation of the IAB Mobile Committee at their IAB Leadership Forum in New York this mornin...
View articleBay area agency EVB created an integrated campaign for Adidas' MLS sponsorship with soccer team and local band video mash-ups for the 2006 Cup Playoff...
View articleA group of new media luminaries have teamed up to launch a new kind of marketing company. Read More...
View articleWith its new Vox blogging community, Six Apart has enlisted the help of Interpublic's emerging media labs to develop new ways for advertisers to parti...
View articleWebSideStory names MacIntyre new CEO; W+K taps Stone for strategic planning; Digitas wins interactive duties for Whirlpool Read More...
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View articleWill people stop trusting marketers because of a few dirty tricks? Read More...
View articleComcast is launching a horror-themed, multi-platform video service where VOD and broadband sponsorship opportunities will be available alongside creep...
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View articleOverall revenue rose 11 percent on the quarter, but online ad sales faltered. Read More...
View articleBroadcasters are finding new platforms to distribute content, creating new opportunities for advertisers. Read More...
View articleMarketers must strive to stay in the good graces of recipients, ISPs, and even their e-mail service providers. Read More...
View articleIn SEM, reach and frequency are visibility and coverage. Read More
View articleWhy don't we alter our pitches based on different customers and their differing needs? Read More...
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