EarthLink Enlists Podcast Listeners for Ad Ideas
Media

EarthLink Enlists Podcast Listeners for Ad Ideas

20y Kevin Newcomb

EarthLink Enlists Podcast Listeners for Ad Ideas

The new "Make Advertising Better Challenge" invites PodShow Network's audience to create advertising jingles, spots, or endorsements for EarthLink. Re...

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Baynote Launches 'Content Guidance' Service
Media

Baynote Launches 'Content Guidance' Service

20y Kevin Newcomb

Baynote Launches 'Content Guidance' Service

The hosted service taps visitor behavior to improve site search results and navigation. Read More...

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Razorfish Bond Lives on in New Consultancy
Media

Razorfish Bond Lives on in New Consultancy

20y Kate Kaye

Razorfish Bond Lives on in New Consultancy

UPDATE: Vets from the consulting firm's early days are back, and betting the market is ready for their brand of digital design. Read More...

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Behavioral Marketing: More Than Just Targeting
Data insights

Behavioral Marketing: More Than Just Targeting

20y Robin Neifield

Behavioral Marketing: More Than Just Targeting

The audience is only one part of a much larger equation. Read More...

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Honda Test Drives the Ultramercial
Media

Honda Test Drives the Ultramercial

20y Zachary Rodgers

Honda Test Drives the Ultramercial

The three-year-old ad format lets Honda create an "exchange basis" relationship with consumers. Plus it gives good engagement. Read More...

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Fortune 500 Execs Unsteady with Online Advertising
Media

Fortune 500 Execs Unsteady with Online Advertising

20y Enid Burns

Fortune 500 Execs Unsteady with Online Advertising

Ad spending forecasts tell of a shift of budgets to the online channel pumping up growth in online expenditures Read More...

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LowerMyBills.com: Stop Stealing Our Ad Creative!
Media

LowerMyBills.com: Stop Stealing Our Ad Creative!

20y Pamela Parker

LowerMyBills.com: Stop Stealing Our Ad Creative!

When you're one of the Web's top advertisers , people want to follow in your footsteps Read More...

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Click-Fraud Bot Network Shut Down
Media

Click-Fraud Bot Network Shut Down

20y Pamela Parker

Click-Fraud Bot Network Shut Down

A network of 50,000 remote-controlled zombie computers, which were programmed to automatically click ads, has been shut down, brag Panda Software and ...

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Ben Edelman Calls Out "Banner Farms," Pins Hula Direct to the Mat
Media

Ben Edelman Calls Out "Banner Farms," Pins Hula Direct to the Mat

20y Zachary Rodgers

Ben Edelman Calls Out "Banner Farms," Pins Hula Di...

Ben Edelman's latest report is yet another valuable analysis of how spyware applications defraud both Internet users and advertisers Read More...

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Green Screening the Web: Snickers and Travelers
Media

Green Screening the Web: Snickers and Travelers

20y Zachary Rodgers

Green Screening the Web: Snickers and Travelers

Looking at a few new video experiences this morning Read More...

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BlueLithium Launches Behaviorally-Targeted Video
Media

BlueLithium Launches Behaviorally-Targeted Video

20y Kevin Newcomb

BlueLithium Launches Behaviorally-Targeted Video

AdRoll brings behavioral remarketing techniques to in-stream and in-banner video. Read More...

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Datran Acquires Skylist
Media

Datran Acquires Skylist

20y Kevin Newcomb

Datran Acquires Skylist

The latest acquisition of an e-mail service provider by a database marketer. Read More...

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Netflix Intros Banners; Sony Buys In
Media

Netflix Intros Banners; Sony Buys In

20y Enid Burns

Netflix Intros Banners; Sony Buys In

Netflix will run studio and movie-related banner ads on its site. Read More...

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Family Plans Boost Mobile Growth
Data insights

Family Plans Boost Mobile Growth

20y Enid Burns

Family Plans Boost Mobile Growth

Over 80 percent of teens subscribe to mobile family plans, while many entry-level handsets are purchased online. Read More...

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Participating in the Conversation
Media

Participating in the Conversation

20y Pete Lerma

Participating in the Conversation

A marketer's guide to promoting your company to content creators. Read More...

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TNS Ups Internet Ad Spend Forecast
Media

TNS Ups Internet Ad Spend Forecast

20y Enid Burns

TNS Ups Internet Ad Spend Forecast

Ad spending on the Internet was upgraded while the overall spend expectations came down slightly in a full-year forecast. Read More...

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MySpace Adds SimplyHired to Friends List
Media

MySpace Adds SimplyHired to Friends List

20y Kate Kaye

MySpace Adds SimplyHired to Friends List

Indicating the increasing importance of Web communities in the world of job recruitment, MySpace has launched a Careers section powered by the job cla...

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Kicking the World Cup Blog Ball?
Marketing

Kicking the World Cup Blog Ball?

20y Pete Blackshaw

Kicking the World Cup Blog Ball?

A new attempt to connect and bond with consumers and to reinvent how sponsored content amplifies the experience. Read More...

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CBS Digital Launches ShowBuzz
Media

CBS Digital Launches ShowBuzz

20y Zachary Rodgers

CBS Digital Launches ShowBuzz

The internet today gave birth to a new celebrity and gossip site, courtesy of CBS Digital Media Read More...

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Blog-ebrity Endorsement?
Media

Blog-ebrity Endorsement?

20y Kate Kaye

Blog-ebrity Endorsement?

I just got off the phone with Joel Cheesman, the guy who scored big by auctioning a unique sponsorship on eBay Read More...

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New Column: Online Lead-Gen
Media

New Column: Online Lead-Gen

20y Rebecca Lieb

New Column: Online Lead-Gen

It's not every day we launch a new ClickZ Experts column Read More...

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E-Mail Blunder #4,492: "Look at Me"
Email

E-Mail Blunder #4,492: "Look at Me"

20y Jeanniey Mullen

E-Mail Blunder #4,492: "Look at Me"

Anyone in your organization who’s involved in your e-mail campaign holds a great deal of power over your brand. And it only takes one wrong word or se...

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Execs & Accounts for June 12, 2006
Media

Execs & Accounts for June 12, 2006

20y Zachary Rodgers

Execs & Accounts for June 12, 2006

Epsilon Interactive hires Ted Wham to lead Europe; OPA makes Horan president. Read More...

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eBay to Syndicate Contextual Ads
Media

eBay to Syndicate Contextual Ads

20y Pamela Parker

eBay to Syndicate Contextual Ads

UPDATE: The site beta tests an expansion of its affiliate program that lets sites carry context-targeted ads. Read More...

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Vibrant Media Adds Video
Media

Vibrant Media Adds Video

20y Kevin Newcomb

Vibrant Media Adds Video

New IntelliTXT Video ad units bring motion to the green-underlined, in-text contextual ads. Read More...

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Organic Adds 'Experience Lab'
Media

Organic Adds 'Experience Lab'

20y Kevin Newcomb

Organic Adds 'Experience Lab'

The new simulation looks at 'A Day in the Life' of a persona, focusing on device and media usage. Read More...

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Post-Click Search
Search

Post-Click Search

20y Mike Grehan

Post-Click Search

Are you waiting for your cat to bark? Read More

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