I just spoke with TiVo's SVP of Programming, Tara Maitra, about the company's new TiVoCast broadband-to-TV offering and what sorts of ad opportunities...
View articleHow overmailing an e-mail list can come with a significant negative financial and deliverability outcome. Read More...
View articleCan cutting-edge advertising and Christian values coexist? They do in a new deal between Left Behind Games, which creates PC games based on the popula...
View articleWhen you consider the untapped potential of mobile marketing, do you think about how you can use the medium to physically move people to a location in...
View articleIf eagerness is a hallmark of innovation, Google will to continue to set the PPC advertising standards for years to come. Read More...
View articleHow overmailing an e-mail list can come with a significant negative financial and deliverability outcome. Read More...
View articleAs social networks get better at signaling buyer intention, inventory use and valuations will rise. Read More...
View articleMerchantCircle offers free and paid Web sites, blogs and coupons to local businesses, and is in talks with Jingle Networks and newspaper sites to dist...
View articleComScore aims to quantify how many Web searches lead to offline sales. Read More...
View articleValueClick names president, Pullen resigns; iCrossing poaches from Agency.com; Classifieds site LiveDeal.com names a head of marketing. Read More...
View articleThe $300 million-plus deal marks a new level of upfront media integration, giving the global agency first dibs on MTV's myriad multimedia properties. ...
View articleThe combined adware company will be rebranded as Zango. Read More...
View articlePlanners must holistically understand what behaviors are from both the scientific and the technological perspective to develop sophisticated client st...
View articleThe Wall Street Journal reported today that "NBC and YouTube are close to finalizing an agreement in which NBC will buy ads on YouTube while the site ...
View articleReaching those brides- and grooms-to-be might be about to get more convenient (and possibly more expensive) Read More...
View articleLooking for the perfect accessory for sneaking your own bottle of designer water past the ticket taker at the movies? Amazon.com launched a "The Devil...
View articleThe news aggregator plans to syndicate the listings to affiliate publishers and possibly develop related ad products in the future. Read More...
View articleEveryone talks about the weather. Advertisers are doing something about it. Read More...
View articlePeople use the Web consecutively or simultaneously with other media, which can extend the reach of messages and campaigns running on other channels. R...
View articleNew data from the WebSideStory Index shows that half of all searches are made with the top 4 percent of unique queries. Read More...
View articleJeff Bell was behind many of the automaker's forays into advergaming. Read More...
View articleThe record label hopes the distribution method will help improve communication with its artists' fans. Read More...
View articleIn a perfect world, sites would never go down. Since we live in the real world, six tips for when you have to take a site down. Read More...
View articleIf you caught my story last week about the official launch of local travel video producer and distributor TurnHere, you'll recall jeweler and sculptor...
View articleClickZ's Online Video Advertising Forum takes place in New York next week on Friday, June 16th Read More...
View articlePersona development shouldn’t only be a usability process. It should also be part of SEO. Read More...
View articleMake the most of transactional messages: tips for leveraging transactional e-mail. Part one of a series. Read More...
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