Questions for Brightcove CEO Jeremy Allaire
Media

Questions for Brightcove CEO Jeremy Allaire

20y Zachary Rodgers

Questions for Brightcove CEO Jeremy Allaire

As one uniquely steeped in Web video, Allaire shares his insights into the business issues around Internet TV. Read More...

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Online Newspaper Ads Spiked in Q1
Media

Online Newspaper Ads Spiked in Q1

20y Kate Kaye

Online Newspaper Ads Spiked in Q1

A Newspaper Association of America report found that newspaper Web ads rose 35 percent, fueled by a boost in real estate classifieds spending. Read Mo...

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AJAX Counting Nightmares
Marketing

AJAX Counting Nightmares

20y Eric Picard

AJAX Counting Nightmares

Recommendations for dealing with the unique counting issues AJAX produces. Read More...

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Panasonic Tweaks Energizer in Bunny-Themed Campaign
Media

Panasonic Tweaks Energizer in Bunny-Themed Campaign

20y Enid Burns

Panasonic Tweaks Energizer in Bunny-Themed Campaig...

Panasonic advocates against bunny proliferation in a promotion for its Oxyride batteries. Read More...

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AOL Extends WNBA Agreement
Media

AOL Extends WNBA Agreement

20y Kevin Newcomb

AOL Extends WNBA Agreement

The women's basketball league will make its broadband home at AOL.com. Read More...

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Microsoft Adds Contextual Ads Alongside Desktop E-mail
Media

Microsoft Adds Contextual Ads Alongside Desktop E-mail

20y Kevin Newcomb

Microsoft Adds Contextual Ads Alongside Desktop E-...

Windows Live Mail Desktop has begun showing text ads and suggested searches targeted to the content of a user's e-mail. Read More...

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Marketing Haiku
Marketing

Marketing Haiku

20y Gary Stein

Marketing Haiku

Six haiku: One for each of the most significant trends in online advertising and marketing in the first half of 2006. Read More...

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Execs & Accounts for June 5, 2006
Media

Execs & Accounts for June 5, 2006

20y Zachary Rodgers

Execs & Accounts for June 5, 2006

EyeWonder brings back founding CEO; iFilm hires Fisk to lead marketing; WebTrends lands Microsoft.com business. Read More...

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French Used "Email" Term All Along
Media

French Used "Email" Term All Along

20y Kate Kaye

French Used "Email" Term All Along

Does anybody remember when the French government decided to ban use of the word "e-mail," hoping to cleanse the language of English impurities? Well, ...

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ShaveEverywhere Isn’t Everywhere
Paid Search

ShaveEverywhere Isn’t Everywhere

20y Kevin Lee

ShaveEverywhere Isn’t Everywhere

Marketers must be creative not just with their sites but also with PPC search campaigns. Read More...

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Effective Cross-Selling Online
Analytics

Effective Cross-Selling Online

20y Jack Aaronson

Effective Cross-Selling Online

The different types of online cross-and up-selling, and how, when, and where to employ each tactic. Read More...

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Panasonic Hinges Multi-Product Campaign on Plasma
Media

Panasonic Hinges Multi-Product Campaign on Plasma

20y Enid Burns

Panasonic Hinges Multi-Product Campaign on Plasma

Panasonic's new ad campaign puts plasma TVs in the picture with complementary consumer electronics devices. Read More...

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Metrics Madness
Marketing

Metrics Madness

20y Pamela Parker

Metrics Madness

Sometimes, marketing metrics can be as intangible as trying to measure your relationship with your spouse. Read More...

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Google Video: At the Movies
Media

Google Video: At the Movies

20y Ian Schafer

Google Video: At the Movies

A review of Google's new home for film trailers. Read More

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Broadband Market Still Poised for Growth
Data insights

Broadband Market Still Poised for Growth

20y Enid Burns

Broadband Market Still Poised for Growth

Broadband now services 60 percent of U.S. online households with signs of continued growth. Read More...

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Startup Hopes Local Merchants Take a Turn for Advertorial Films
Media

Startup Hopes Local Merchants Take a Turn for Advertorial Films

20y Kate Kaye

Startup Hopes Local Merchants Take a Turn for Adve...

New film production and distribution outfit TurnHere offers small advertisers an alternative to pre-roll video spots, aiming to help drive conversions...

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Execs & Accounts for June 2, 2006
Media

Execs & Accounts for June 2, 2006

20y Zachary Rodgers

Execs & Accounts for June 2, 2006

Critical Mass promotes Wilkins to CEO; Oneupweb adds clients; Email Data Source hires two. Read More...

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In a Merger of FCB and Draft, Shades of Digital
Media

In a Merger of FCB and Draft, Shades of Digital

20y Zachary Rodgers

In a Merger of FCB and Draft, Shades of Digital

Draft's fortunes have risen with the Internet due to its rigorous focus on behavior and research, whereas FCB has focused on traditional brand adverti...

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More Industry Reaction to Commish Junction Link Change
Media

More Industry Reaction to Commish Junction Link Change

20y Kate Kaye

More Industry Reaction to Commish Junction Link Ch...

Jeff Molander over at ThoughtShapers conducted an interesting roundtable-type discussion among affiliate marketing insiders the other day in reaction ...

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The Further Adventures of Pud
Media

The Further Adventures of Pud

20y Zachary Rodgers

The Further Adventures of Pud

Philip "Pud" Kaplan, former steward of FuckedCompany.com, is stepping down as CEO of blog ad marketplace AdBrite to make room for a "hardcore business...

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AOL Experiencing System-wide Outages
Media

AOL Experiencing System-wide Outages

20y Rebecca Lieb

AOL Experiencing System-wide Outages

AOL is right now in the midst of a massive, system-wide e-mail outage, ClickZ has learned Read More...

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Highlights from Google's Q&A with Investors
Media

Highlights from Google's Q&A with Investors

20y Zachary Rodgers

Highlights from Google's Q&A with Investors

In a bid to better communicate with the investor community, Google held a Q&A session for investors and analysts yesterday Read More...

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Let’s Kill Off the ’Report Spam’ Button
Email

Let’s Kill Off the ’Report Spam’ Button

20y Al DiGuido

Let’s Kill Off the ’Report Spam’ Button

Is it too easy for e-mail detractors to voice complaints? Read More...

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Dot-Coms Surge to Lead Display Ad Growth
Media

Dot-Coms Surge to Lead Display Ad Growth

20y Enid Burns

Dot-Coms Surge to Lead Display Ad Growth

Internet companies account for just over half of display advertising, the largest share since 2001. Blue chip advertisers followed with 25 to 30 perce...

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Rap Video Site Sets Sights on Brand Advertisers
Media

Rap Video Site Sets Sights on Brand Advertisers

20y Kate Kaye

Rap Video Site Sets Sights on Brand Advertisers

Rapvideo.com offers advertisers customized interactive ads and allows users to feature videos on their own sites. Read More...

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Yahoo Adds Ads, Community Features to Video Site
Media

Yahoo Adds Ads, Community Features to Video Site

20y Kevin Newcomb

Yahoo Adds Ads, Community Features to Video Site

The new site features banner ads on select pages, and plans for pre-roll video ads are in the works. Read More...

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Connect With the Past for Future Campaigns
Media

Connect With the Past for Future Campaigns

20y Tessa Wegert

Connect With the Past for Future Campaigns

Interactive advertising may be young, but it's old enough to have developed a track record you can leverage. Read More...

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