A Change at Commission Junction Raises Affiliate Ire
Media

A Change at Commission Junction Raises Affiliate Ire

20y Kate Kaye

A Change at Commission Junction Raises Affiliate I...

The affiliate network is switching its links to JavaScript to enable dynamic ad changes, and some affiliates aren't pleased. Read More...

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Do You Want Traffic or Business?
Analytics

Do You Want Traffic or Business?

20y Bryan Eisenberg

Do You Want Traffic or Business?

People say they want traffic, but what they really want is business. That makes traffic quality the whole burrito. Read More...

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whyPod?
Marketing

whyPod?

20y Rebecca Lieb

whyPod?

Podcasting: 'Because it's there' isn't a marketing strategy. What to consider before you hit that record button. Read More...

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Execs & Accounts for May 26, 2006
Media

Execs & Accounts for May 26, 2006

20y Zachary Rodgers

Execs & Accounts for May 26, 2006

Viewpoint hires a general manager for its search products; Think names Jim Banks to lead Hong Kong office; Bazaarvoice adds to board. Read More...

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Google's Click Settlement: Should You Opt In or Out?
Paid Search

Google's Click Settlement: Should You Opt In or Out?

20y Kevin Lee

Google's Click Settlement: Should You Opt In or Ou...

Some thoughts on Google's settlement and what action you should consider taking. Read More...

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The Paradox of Quality
Media

The Paradox of Quality

20y Dorian Sweet

The Paradox of Quality

With an expected boom in HDTV sales, why would anyone want to look at online video ads? Read More...

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Direct Navigation: good, bad or ugly?
Media

Direct Navigation: good, bad or ugly?

20y Zachary Rodgers

Direct Navigation: good, bad or ugly?

Direct navigation is seen by some as the seedy underbelly of search marketing designed to capitalize on naïve searchers Read More...

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A Local Search Roundup
Local

A Local Search Roundup

20y Phil Stelter

A Local Search Roundup

Local search opportunities aren’t about a $10K per day spend. They’re the long tail of highly targeted, small volume opportunities. Read More...

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The New Baby Boom
Media

The New Baby Boom

20y Tessa Wegert

The New Baby Boom

Looking to target new and expecting moms and dads? Some highly interactive and influential properties are pregnant with possibility. Read More...

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New Google Video Ad Product Prompts Questions
Media

New Google Video Ad Product Prompts Questions

20y Kate Kaye

New Google Video Ad Product Prompts Questions

Industry insiders weigh in on the new AdSense video ad offering. Read More...

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Jeep Revisits WWII-Era Model in Game
Media

Jeep Revisits WWII-Era Model in Game

20y Enid Burns

Jeep Revisits WWII-Era Model in Game

Chrysler's Jeep will drive through EA's World War II-era shooter, "Medal of Honor Airborne," with a classic military model vehicle. Read More...

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Yahoo, eBay Strike Multi-faceted Deal
Media

Yahoo, eBay Strike Multi-faceted Deal

20y Kevin Newcomb

Yahoo, eBay Strike Multi-faceted Deal

Yahoo to promote PayPal, click-to-call with Skype; eBay adds Yahoo search and ad distribution. Read More...

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ISIPP Teams with Aweber for E-mail Delivery Monitoring
Media

ISIPP Teams with Aweber for E-mail Delivery Monitoring

20y Kevin Newcomb

ISIPP Teams with Aweber for E-mail Delivery Monito...

ISIPP's SuretyMail accreditation service and Aweber's Delivery Monitor will co-market a full-service deliverability solution. Read More...

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SMG Play Is Now Play (A Unit of Denuo)
Media

SMG Play Is Now Play (A Unit of Denuo)

20y Zachary Rodgers

SMG Play Is Now Play (A Unit of Denuo)

As an aside to the below Xbox/Cadillac item , the news release had a little tidbit I didn't catch when it happened; namely that SMG gaming unit Play n...

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Buying Time With Bigdaddy
Search

Buying Time With Bigdaddy

20y P.J. Fusco

Buying Time With Bigdaddy

With Google’s Bigdaddy update complete, getting a new site listed could take up to six months. How to fast-track that listing. Read More...

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Seven Steps to a Better Template
Email

Seven Steps to a Better Template

20y Kirill Popov and Loren McDonald

Seven Steps to a Better Template

An effective redesign can eliminate factors that hurt deliverability. Read More...

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Video Consumption Up Heavily: comScore
Media

Video Consumption Up Heavily: comScore

20y Zachary Rodgers

Video Consumption Up Heavily: comScore

comScore delivers its first analysis of online video viewing habits, courtesy of its new Video Metrix service. Read More...

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AOL's Barrett Departs for Fox Interactive Media
Media

AOL's Barrett Departs for Fox Interactive Media

20y Zachary Rodgers

AOL's Barrett Departs for Fox Interactive Media

The head of ad sales for AOL Media Networks has disembarked to take a post with Fox Interactive Media. Read More...

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Execs & Accounts for May 24, 2006
Media

Execs & Accounts for May 24, 2006

20y Zachary Rodgers

Execs & Accounts for May 24, 2006

Yahoo recruits Vince Broady; AOL names Clarizio to head Ad.com; Speedo awards digital marketing account to Media Catalyst. Read More...

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Tracking Mobile TV Audiences
Data insights

Tracking Mobile TV Audiences

20y Enid Burns

Tracking Mobile TV Audiences

Cell phone users subscribing to mobile TV service make up 1.2 percent of the U.S.'s mobile population. Read More...

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Goodmail Teams With TRUSTe
Media

Goodmail Teams With TRUSTe

20y Kevin Newcomb

Goodmail Teams With TRUSTe

Goodmail will offer discounts on its CertifiedEmail to senders who have earned TRUSTe's E-mail Privacy Seal. Read More...

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The Power of "And" in Your Media Mix
Marketing

The Power of "And" in Your Media Mix

20y Dave Evans

The Power of "And" in Your Media Mix

If one in three millennials can't name a single TV network, should your media mix be traditional or interactive? Read More...

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Nike's iPod Play Has Strong Web and iTunes Presence
Media

Nike's iPod Play Has Strong Web and iTunes Presence

20y Zachary Rodgers

Nike's iPod Play Has Strong Web and iTunes Presenc...

A product partnership between Apple and Nike includes Web community features and a branded section in the iTunes Music Store. Read More...

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Behavioral Targeting in the International Realm, Part 2
Data insights

Behavioral Targeting in the International Realm, Part 2

20y Anna Papadopoulos

Behavioral Targeting in the International Realm, P...

What's going on in behavioral marketing beyond the borders? Two of the major players in the space help us catch up. Last of a series. Read More...

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As Seen On eBay!
Media

As Seen On eBay!

20y Rebecca Lieb

As Seen On eBay!

So I'm walking down the street in New York and I pass one of those shops that sells china and glass tsochkes, chandeliers, ornate vases and that kind ...

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Ad Spend by Business Size
Media

Ad Spend by Business Size

20y Enid Burns

Ad Spend by Business Size

Research firm Outsell, Inc. posted another segment of its annual report today Read More...

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Cadillac Sponsors Content Pack on Xbox Live
Media

Cadillac Sponsors Content Pack on Xbox Live

20y Zachary Rodgers

Cadillac Sponsors Content Pack on Xbox Live

Cadillac is sponsoring an optional content pack for the Xbox Live game Project Racing 3 Read More...

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