Co-Reg Is Not a Four-Letter Word
Marketing

Co-Reg Is Not a Four-Letter Word

20y Dan Felter

Co-Reg Is Not a Four-Letter Word

Until recently, co-registration was a downright nasty word. Read More...

View article
Welcome to the On-Demand Future
Marketing

Welcome to the On-Demand Future

20y Sean Carton

Welcome to the On-Demand Future

Prepare for major disruptions: control, not video, will have huge implications for advertisers, publishers, and marketers in the future. Read More...

View article
Scoble Exits Microsoft
Media

Scoble Exits Microsoft

20y Zachary Rodgers

Scoble Exits Microsoft

Redmond's star blogger used online buzz and word of mouth to put a human face on the company. Read More...

View article
NHL Stanley Cup: Online Highlights and Sponsorship
Media

NHL Stanley Cup: Online Highlights and Sponsorship

20y Zachary Rodgers

NHL Stanley Cup: Online Highlights and Sponsorship

Just called the National Hockey League to check on their digital plans for The Stanley Cup Read More...

View article
Blogger Scores 7K for Unique Sponsorship
Media

Blogger Scores 7K for Unique Sponsorship

20y Kate Kaye

Blogger Scores 7K for Unique Sponsorship

Who says blogging isn’t profitable? Joel Cheesman, author of Cheezhead, a blog focusing on SEO, HR and job recruitment issues, has just scored over $7...

View article
World Cup Roundup #1
Media

World Cup Roundup #1

20y Pamela Parker

World Cup Roundup #1

There's much digital excitement afoot today, the first day of the World Cup soccer tournament Read More...

View article
CGM: Where's the Money?
Media

CGM: Where's the Money?

20y Rebecca Lieb

CGM: Where's the Money?

Still at the Innovative Marketing Conference, three leaders in the space were asked where the money is in consumer-generated media Read More...

View article
NetRatings Adds Digital Video Measurement to Arsenal
Media

NetRatings Adds Digital Video Measurement to Arsenal

20y Enid Burns

NetRatings Adds Digital Video Measurement to Arsen...

Nielsen//NetRatings plans to offer digital audio and video measurement, as well as to track audiences between the Web and TV. Read More...

View article
Craig Newmark on Net Neutrality
Media

Craig Newmark on Net Neutrality

20y Rebecca Lieb

Craig Newmark on Net Neutrality

Craig Newmark just made an earnest and quite impassioned plea for net neutrality at the Innovative Marketing Conference . "The Internet neutrality iss...

View article
Offline Conversion Tracking and SEM
Paid Search

Offline Conversion Tracking and SEM

20y Kevin Lee

Offline Conversion Tracking and SEM

Why gauging success purely on measurable online conversions is bad for business. Read More...

View article
C3 Finds True North in Consolidation
Media

C3 Finds True North in Consolidation

20y Enid Burns

C3 Finds True North in Consolidation

The Canadian companies consolidate to form an integrated marketing services firm. Read More...

View article
The Seven Biggest Online Marketing Mistakes
Analytics

The Seven Biggest Online Marketing Mistakes

20y Bryan Eisenberg

The Seven Biggest Online Marketing Mistakes

Something's wrong. There's a widening chasm between buyers and sellers. Read More...

View article
Execs & Accounts for June 9, 2006
Media

Execs & Accounts for June 9, 2006

20y Zachary Rodgers

Execs & Accounts for June 9, 2006

Lifetime Networks hires Dan Suratt to lead digital media; [x+1] makes several hires; Reuters names VP of ad sales. Read More...

View article
Jobster Acquisition Represents Evolving World of Web Recruitment
Media

Jobster Acquisition Represents Evolving World of Web Recruitment

20y Kate Kaye

Jobster Acquisition Represents Evolving World of W...

The talent networking site has acquired recruiting industry blog Recruiting.com. Read More...

View article
IM Attacks Rise
Marketing

IM Attacks Rise

20y Enid Burns

IM Attacks Rise

Attacks on IM programs continue to rise as businesses adopt the communications channel. Read More...

View article
More Than a Wrong Feeling
Media

More Than a Wrong Feeling

20y Dorian Sweet

More Than a Wrong Feeling

Do we value online advertising's power with the wrong senses? Read More...

View article
The Segmentation Equation
Marketing

The Segmentation Equation

20y Pamela Parker

The Segmentation Equation

How to dip your toes in the waters of segmentation. A distillation of wisdom from INBOX panelists. Read More...

View article
Mediaedge:cia Puts All Engagement Tracking Under One Exec
Media

Mediaedge:cia Puts All Engagement Tracking Under One Exec

20y Zachary Rodgers

Mediaedge:cia Puts All Engagement Tracking Under O...

Bob DeSena was head of Mars Direct consumer sales channels and also founded his own company to measure cross-channel touchpoints. Read More...

View article
BBC Staff Bemoan Ad Plans
Media

BBC Staff Bemoan Ad Plans

20y Kate Kaye

BBC Staff Bemoan Ad Plans

Get this: 150 BBC writers, editors, designers and TV correspondents have signed a petition protesting the company's plans to run ads on the internatio...

View article
That Ice Rocket Acquisition? Never Mind
Media

That Ice Rocket Acquisition? Never Mind

20y Pamela Parker

That Ice Rocket Acquisition? Never Mind

According to Andy Beal , Think Partnership is calling off its acquisition of blog search engine IceRocket.com Read More...

View article
Survey: Agency Perspective on Online Video Advertising
Media

Survey: Agency Perspective on Online Video Advertising

20y Rebecca Lieb

Survey: Agency Perspective on Online Video Adverti...

Hollis Thomases , who many of you know as one of our Agency Media Strategies columnists, is running a survey on ad agency perspective on the state of ...

View article
Ads in AOL Email Messages
Media

Ads in AOL Email Messages

20y Kate Kaye

Ads in AOL Email Messages

Newspapers and magazines have been doin' it forever, but it always seems to catch us off guard when a paid service decides to run ads Read More...

View article
London's Times Online Adds Video
Media

London's Times Online Adds Video

20y Kevin Newcomb

London's Times Online Adds Video

The ad-supported clips will be delivered by Roo. Read More

View article
BK Launches Umpteenth Chicken Site
Media

BK Launches Umpteenth Chicken Site

20y Zachary Rodgers

BK Launches Umpteenth Chicken Site

A new branded video experience courtesy of CP+B takes motorbike stunts as its theme. Read More...

View article
Are Big Brands Lost in Local Search?
Local

Are Big Brands Lost in Local Search?

20y Phil Stelter

Are Big Brands Lost in Local Search?

How big-brand advertisers can leverage local search. Read More...

View article
Online Media Ready for Some Futbol
Media

Online Media Ready for Some Futbol

20y Pamela Parker

Online Media Ready for Some Futbol

Online and mobile media properties gear up for the World Cup, kicking off Friday. Read More...

View article
House to Talk Net Neutrality Today
Media

House to Talk Net Neutrality Today

20y Kate Kaye

House to Talk Net Neutrality Today

Well, the House is supposed to move on one of the many net-neutrality-related telecom bills today Read More...

View article
1 956 957 958 959 960 1,702