I'm optimistic that in 2014, marketers will leave the hype and put the theories into action. Read More...
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View articleThe news is finally out, and it's big news: Twitter is entering the programmatic marketing era with the launch of tailored audiences, a new marketing ...
View articleiBeacon is a specific implementation of the BLE (Bluetooth Low Energy) Standard. It is a wireless sensor, installed in any physical space that uses Bl...
View articleIf you're involved in ad testing, give these simple statistical calculators a try and ensure you have the familiarity with mathematical tools and foun...
View articleWhat sets search marketing leaders apart is the ability to effectively deploy resources and manage with agility through uncharted waters. Our manageme...
View articleNew Google Shopping features allow consumers to view product details with ease across devices - including an expansion of a feature that provides a 36...
View articleGiven the year Twitter's advertising platform has had, most folks are asking the question: What's next? Columnist John A. Lee shares his predictions f...
View articlePLAs have to potential to make or break your holiday season; with Black Friday and Cyber Monday around the corner, PLA problems and opportunities shou...
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View articleLet’s go through some simple objectives and paradigm shifts that can help your digital strategy achieve hard business goals. Read More...
View articleReddit isn't for the faint of heart, but could be a great niche audience to add to your marketing mix and provide some lift outside of the usual text ...
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View articleSearch trends and behaviors are changing, so should your content's focus. Read More...
View articleSEOs must strive for a combination of both quality and quantity, but there's always a tension between the two. Sometimes it can feel that by focusing ...
View articleSEO is undergoing significant change. Here are several sensible and logical things marketers can do today to mitigate the effects of encrypted search ...
View articleMost consumers have no idea why or how they are served digital ads based on their location or searches. However, everyone benefits from strong custome...
View articleCan social media replace search? Consider these 6 steps to deploy and manage your search and social projects. Read More...
View articleAccording to buzz at SES Chicago, marketers are moving toward a more holistic way of thinking about media, marketing and devices. Read More...
View articleThe new SEMPO 2013 Salary Survey showed that the average salary for search professionals decreased from $75,543 to $68,600. And that's good news. Read...
View articleDo you think your website might have been affected by the Hummingbird algorithm Google quietly rolled out in August? Columnist Dave Lloyd from Adobe e...
View articleIn PPC, always leave space for continued refinement and new discoveries, but don't take this as carte blanche to deviate from million-dollar-proven ru...
View articleMarketing must focus on the user and their needs, but how can you do that if you're only tracking purchases as conversions? Columnist Jeremy Hull shar...
View articleAs a senior marketer, how do you plan and build team KPIs that could keep the team accountable and motivated while remaining sensitive to the Asian co...
View articleHiring is not easy in our industry, particularly in Asia. Here's my attempt to understand what the challenges are. Read More...
View articleWhat should marketers be looking at in the wake of Google's AdWords Ad Rank algorithm update? Columnist Kevin Lee shares 5 tips for advertisers lookin...
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