PPC Bid Management for Branding
Paid Search

PPC Bid Management for Branding

14y Kevin Lee

PPC Bid Management for Branding

Are you not taking the brand impact of search into account? Read More...

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Google Cars Launches for Auto Sales Lead Gen
Paid Search

Google Cars Launches for Auto Sales Lead Gen

14y Search Engine Watch

Google Cars Launches for Auto Sales Lead Gen

Google has quietly launched Google Cars. Read More...

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How To Measure SEO - 5 Ways
Search

How To Measure SEO - 5 Ways

14y Sage Lewis

How To Measure SEO - 5 Ways

Hint: Bypass ranking reports. Read More

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Bid Management Tools and Technology
Analytics

Bid Management Tools and Technology

14y Prabhvir Sahmey

Bid Management Tools and Technology

Here's a quick checklist if you're considering to go beyond automation. Read More...

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SEO Solutions for Multi-Country Sites: Multi-Lingual XML Sitemaps
Search

SEO Solutions for Multi-Country Sites: Multi-Lingual XML Sitemaps

14y Crispin Sheridan

SEO Solutions for Multi-Country Sites: Multi-Lingu...

Google has begun offering new functionality for XML sitemaps to remedy issues pertaining to search engines viewing country-specific pages as duplicate...

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China Internet Scene: A Whole Different World!
Asia

China Internet Scene: A Whole Different World!

14y Karen Ho

China Internet Scene: A Whole Different World!

Chinese Internet is not complicated. Remember, it is a seller's market. Read More...

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4 Ways to Prepare for Google's Paid Inclusion Hybrid
Paid Search

4 Ways to Prepare for Google's Paid Inclusion Hybrid

14y Kevin Lee

4 Ways to Prepare for Google's Paid Inclusion Hybr...

And why a transition to paid inclusion was a good idea for Google and is also potentially good for shoppers. Read More...

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Help Wanted: Casinos Seek Digital Experience
Asia

Help Wanted: Casinos Seek Digital Experience

14y Chris Wieners

Help Wanted: Casinos Seek Digital Experience

Casinos in Asia are getting on track with digital marketing. Consider these few key areas that can easily be digitized. Read More...

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Where Is Search Heading? Check the Map
Search

Where Is Search Heading? Check the Map

14y Chris Copeland

Where Is Search Heading? Check the Map

For brands to be successful in search within a mobile-first world, there can be no greater priority than a well-curated local presence. Read More...

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Baidu Search Marketing Tools for China
Asia

Baidu Search Marketing Tools for China

14y Gordon Choi

Baidu Search Marketing Tools for China

Before kicking off your search campaigns in China, make sure you go through the industry trends using the following Baidu tools. Read More...

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Are You Addicted to Negative Keywords?
Paid Search

Are You Addicted to Negative Keywords?

14y Andrew Goodman

Are You Addicted to Negative Keywords?

If you're emphasizing negative keywords for the wrong reasons you may need to admit you have a problem and start taking steps toward recovery. Read Mo...

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Going Non-English: A Look at Chinese Search and Social Listening
Analytics

Going Non-English: A Look at Chinese Search and Social Listening

14y Yean Cheong

Going Non-English: A Look at Chinese Search and So...

With technology generally being developed in the West and adopted in the East, the digital space has historically represented an over-simplified versi...

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Learn to Move On When An SEO Tactic Isn't Working
Search

Learn to Move On When An SEO Tactic Isn't Working

14y Marios Alexandrou

Learn to Move On When An SEO Tactic Isn't Working

A three-step process for winding down a tactic. Read More...

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Is Your Mobile Site SEO Optimized?
Asia

Is Your Mobile Site SEO Optimized?

14y Luke Janich

Is Your Mobile Site SEO Optimized?

Consider these best practices to kick start your mobile SEO efforts. Read More...

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Q1 Digital Ad Revenue Highest Ever but Growth Rate Slows
Ad Industry Metrics

Q1 Digital Ad Revenue Highest Ever but Growth Rate Slows

14y Kate Kaye

Q1 Digital Ad Revenue Highest Ever but Growth Rate...

Online ad revenue hit $8.4B in the first three months of 2012. Read More...

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5 Reasons to Invest in Content for PPC and SEO
Paid Search

5 Reasons to Invest in Content for PPC and SEO

14y Kevin Lee

5 Reasons to Invest in Content for PPC and SEO

Great content doesn't only empower SEO and social media, it can also empower your paid search campaign. Read More...

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Google VP Dines With FTC Chairman Amid Antitrust Talks
Paid Search

Google VP Dines With FTC Chairman Amid Antitrust Talks

14y Search Engine Watch

Google VP Dines With FTC Chairman Amid Antitrust T...

Can Google remain an unbiased search engine while deriving ad income? Read More...

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Google+ Local - 4 Things You Need to Know [Video]
Search

Google+ Local - 4 Things You Need to Know [Video]

14y Sage Lewis

Google+ Local - 4 Things You Need to Know [Video]

If you are a business or organization, you are now in Google+. Welcome! Read More...

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Baidu: We Do Semantic Search Better Than Google
Asia

Baidu: We Do Semantic Search Better Than Google

14y Adaline Lau

Baidu: We Do Semantic Search Better Than Google

Google unveiled its Knowledge Graph recently, which it called the "first step in the next generation of search." Baidu isn't impressed, saying Google'...

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Microsoft Do Not Track Move Stuns Privacy Partners
Search

Microsoft Do Not Track Move Stuns Privacy Partners

14y Kate Kaye

Microsoft Do Not Track Move Stuns Privacy Partners

Conspiracy theories rise, Firefox browser maker dislikes default DNT move. Read More...

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Deep Dive Into Naver's Paid Search Platform
Asia

Deep Dive Into Naver's Paid Search Platform

14y Mark Kum

Deep Dive Into Naver's Paid Search Platform

I'll show you how paid search works in Naver by comparing it with Google AdWords. Read More...

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Google Commercializes Retail Product Feeds
Search

Google Commercializes Retail Product Feeds

14y Christopher Heine

Google Commercializes Retail Product Feeds

New "Shopping" platform will charge for listings that were once free. Read More...

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Google vs. Local Competitors in Asian Markets
Asia

Google vs. Local Competitors in Asian Markets

14y Christian Arno

Google vs. Local Competitors in Asian Markets

If you want to make inroads for your search campaigns in Asia, it's important to know which local competitors are worth your time and effort. Here's a...

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Where Have All the Keywords Gone?
Search

Where Have All the Keywords Gone?

14y Crispin Sheridan

Where Have All the Keywords Gone?

How can anyone outside of Google effectively optimize a company's web presence by only analyzing a portion of the overall data? Read More...

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Google Removed 134 Million 'Bad' Ads in 2011
Paid Search

Google Removed 134 Million 'Bad' Ads in 2011

14y Daniel Mickens

Google Removed 134 Million 'Bad' Ads in 2011

Google ended 248K advertising accounts in 2011. Read More...

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Google AdWords: 5 New Features That You Need to Know About
Paid Search

Google AdWords: 5 New Features That You Need to Know About

14y Lisa Raehsler

Google AdWords: 5 New Features That You Need to Kn...

Changes in ad rotation settings, match types, and more. Read More...

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How to Set Up a Mobile Search Campaign in Asia
Asia

How to Set Up a Mobile Search Campaign in Asia

14y Prabhvir Sahmey

How to Set Up a Mobile Search Campaign in Asia

A best practice guideline to setting up your mobile search campaign. Read More...

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