After months of talking about it, AltaVista finally unveiled a paid inclusion program recently. Submitted pages will be listed within AltaVista's Web ...
View articleHave you maximized your links across the major portals? Do you know all the options available to you there? You have other things to do than keep up w...
View articleIn response to part 1, Paul received so much feedback -- some people sent updates, others requested more information -- that Paul put together a smorg...
View articleJust as consolidation seemed inevitable in the search engine space, new player Teoma has stepped up with an impressive debut. Opened to the public las...
View articleNon-English-speaking populations prefer to be addressed in their native languages, even if they understand English. And when it comes to search engine...
View articleThe beta version of MSN Search, in live testing now, offers some handy features, such as upgraded spell-checking and improved query refinement, integr...
View articleLast time, Paul promised to start covering changes in SEO strategies. This week, he starts with content optimization, including keyword selection, key...
View articleQuicker, easier, more seductive is the Dark Side. But resistance is not futile. If we want to explore the new worlds of the Web, seek out new search r...
View articleWhat does the search engine landscape look like now, and what services should be included in a good search engine positioning campaign? Starting this ...
View articleYou can fight them, or you can join them. The Net is a perfect place for "You scratch my back, I scratch yours," so make friends with links that compe...
View articleThe major search engines and directories have made significant changes this year. Fortunately, Paul offers advice on a variety of topics to help make ...
View articleDo you have a link-instructions page? Well, according to Eric, it may be a simple and effective way to encourage links. Read More...
View articleAre you a victim of the search gap? According to Danny, you could easily become one if you haven't been considering what happens to your visitors afte...
View articleWhy is NBC even bothering with trying to acquire NBCi, when the company's future as a search resource is now very much in doubt? Danny gets the real d...
View articleSome clients' sites have the potential for hundreds of links, others the potential for fewer. But Eric shows us how almost every site has linkable con...
View articleWho in their right mind would spend all the time and money on an SEO campaign only to see it fail? Well, if self-sabotage is your game, Heather and Ji...
View articleA search engine campaign is an ongoing process that goes beyond achieving a favorable position. But by incorporating Paul's key tasks into your overal...
View articleLooking for a hodgepodge of news, odds, ends, and fact versus fiction on building links? You took the time to ask questions and share cool information...
View articleHave you ever outsourced or self-submitted your site only to find that you didn't get listed or well positioned in the search engines you wanted? Well...
View articleHow do you know your search engine optimization campaign is a winner? According to Newell, generate compelling and useful keywords and key phrases, an...
View articleWhat does accessibility have to do with optimization? According to Sharon, a heck of a lot more than we think. Read More...
View articleHow can you keep daily track of new links to your site without spending a fortune? Well, according to Eric, setting up your own link-alert service is ...
View articleHow can search engines offer specialty search options without those options being ignored by users or considered clutter? According to Danny, all you ...
View articleCan you buy your way to the top of a search engine? Until the year 2000, it was almost inconceivable at any search engine other than GoTo.com. Now, it...
View articleWho cares more about your Web site than you do? No one. That's why when it comes to inbound linking efforts, Eric believes there's no better expert th...
View articleWith all the talk about whether or not search engines will be around tomorrow, Paul highlights the changes at AltaVista, focusing on its search capabi...
View articleWhat's more important than meta tags and link popularity when it comes to any search engine optimization (SEO) campaign? Heather and Jill share their ...
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