Pepsi has created an interactive video as part of its campaign for the 2014 FIFA World Cup, which kicks off in Brazil in June. While the asset allows ...
View articleIn the most recent report from comScore, LiveRail overtook AOL, Inc. to solidify its position at the preferred sell-side video advertising technology ...
View article"Lets Get Social 2014", a social media themed song and performance by Mary McCoy, has gone viral. Many people on the internet are saying it's the wors...
View articleThe brand seeks to communicate the safety features of its 2014 Outlander model by making an emotional connection with viewers in a branded video serie...
View articleWhat is the world's toughest job? Take a look at this arduous interview process, in which 24 unsuspecting people found out. Read More...
View articleA video series from Smirnoff, "The Party," embraces inclusiveness and seeks to appeal to 21- to 29-year-old drinkers with fun, lighthearted content. R...
View articleClorox is appealing to parents with a real-time improv video event inspired by social media posts about their kids' messes. Viewership numbers, howeve...
View articlePopular television and film (which must always be trusted) tells us that prom night could be the beginning of a short but socially progressive campaig...
View articleWhile the number of Americans watching online videos saw modest growth in the last year, the big news is the nearly 50 percent growth in the number of...
View articleIn the wake of this week’s Veet fiasco, we take a look at five advertising campaigns deemed controversial enough to be scrapped altogether. We would l...
View articleEyeview says the personalized video ads will give brands the comparable reach of TV ads, while delivering custom creative more relevant to each consum...
View articleA new study from Google shows that TV viewers are increasingly turning to YouTube on their laptops, smartphones, and tablets for content related to th...
View articleOur hearts melted watching Nannas on a Plane, the first in a series of Vodafone Firsts, a campaign that aims to “inspire people to do something remark...
View articleAfter news broke that Disney has purchased multi-channel network (MCN) Maker Studios, questions about what these recent acquisitions of MCNs mean bega...
View articleAt last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on Y...
View articleTips for planning and executing interactive videos, as well as how to work with influencers and what trends and tools to look out for. Read More...
View articleThe latest viral to celebrate the launch of Chelsea’s new Adidas kit marks key moments in its star's careers, turning them forever blue. Read More...
View articleFollowing a tantalising week of teasers, Evian has released its full ad, cross-promoting the new Spider-Man film and its 'Live Young' philosophy. Read...
View articleAlways wanted tougher buns than a steel can? Then look no further, Virgin Active has released a pair of buttock clenching 'smarty pants' to imitate th...
View article"Connected," which captures the authentic voices of five individuals as they put their lives on camera, has seen tremendous success in international m...
View articleThe Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop ...
View articleA truly heart warming video campaign answers an expectant-mother's fears about the future of her child diagnosed with Down Syndrome. Read More...
View articleSnickers Australia's new brand awareness campaign flips the misogyny of builders down under, with compliments being hurled at real-life Sheilas passin...
View articleVodafone has released a fiery network differentiation marketing campaign to highlight its reliability through the story of a fire fighter, his wife an...
View articleThe 50th anniversary of the infamous Disney attraction will include lots of singing on a dedicated website, as well as the ability to design virtual d...
View articleDurex says the film is "a passionate plea to escape the screen and embrace the physical." One week after it was posted to YouTube, the video had more ...
View articleConnected TV is bursting into the marketplace. Together, speed, device prevalence, and quality will fulfill consumer demand. Read More...
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