Brands launch digital campaigns to protest anti-gay laws in Russia
Acquisition

Brands launch digital campaigns to protest anti-gay laws in Russia

12y Lucy Smeddle

Brands launch digital campaigns to protest anti-ga...

The run-up to the Winter Olympics has been anything but smooth sailing for Russia, whose anti-gay propaganda laws have left many in the West calling f...

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Whatever you do with your marketing campaign, make sure it’s emotional
Acquisition

Whatever you do with your marketing campaign, make sure it’s emotional

12y Lucy Smeddle

Whatever you do with your marketing campaign, make...

Recent research carried out by scientists studying the effect of emotion on whether videos go viral has proved beyond doubt that the more buttons mark...

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Spotlight On: Rapt Media -- Video Targeting is Not Enough, Says CEO Erika Trautman
Agency Spotlight

Spotlight On: Rapt Media -- Video Targeting is Not Enough, Says CEO Erika T...

12y Liva Judic

Spotlight On: Rapt Media -- Video Targeting is Not...

Rapt Media's immersive, interactive video format provides not only a new form of storytelling but also an opportunity for brands, advertisers, and mar...

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Old Spice 'Smellcome to Manhood' Keeps Spraying in Views
Media

Old Spice 'Smellcome to Manhood' Keeps Spraying in Views

12y Lisa Lacy

Old Spice 'Smellcome to Manhood' Keeps Spraying in...

The brand’s "Smellcome to Manhood" campaign includes "Internetervention" and "Mom Song" videos with more than 25 million views. Read More...

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YouTube Beauty Vloggers Crush Big Industry Brands
Media

YouTube Beauty Vloggers Crush Big Industry Brands

12y Greg Jarboe

YouTube Beauty Vloggers Crush Big Industry Brands

Shoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of beauty personalities ...

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Experts weigh in on Facebook's birthday celebrations
Insights

Experts weigh in on Facebook's birthday celebrations

12y Lucy Smeddle

Experts weigh in on Facebook's birthday celebratio...

As Facebook celebrates its 10th birthday, digital leaders are arguing that the social media giant's success is only the start of the social media revo...

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Charities to benefit from new online social impact tools from SIB
Disruptive MarTech

Charities to benefit from new online social impact tools from SIB

12y Rebecca Horsley

Charities to benefit from new online social impact...

The Social Investment Business and The Good Analyst have created new online tools which will allow charities to better demonstrate their social impact...

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Video: Digital Insights – Part 10
Video

Video: Digital Insights – Part 10

12y Lucy Smeddle

Video: Digital Insights – Part 10

Check out the final part of our Digital Insights series from the Digital Marketing Show. Here Lucy chats to digital marketing education guru Phil Will...

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Which Commercials Scored in YouTube's Super Bowl 2014 Ad Blitz?
Marketing

Which Commercials Scored in YouTube's Super Bowl 2014 Ad Blitz?

12y Greg Jarboe

Which Commercials Scored in YouTube's Super Bowl 2...

Ads by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most vot...

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Why We Love Shockvertising
Media

Why We Love Shockvertising

12y Susan Kuchinskas

Why We Love Shockvertising

Shocks and pranks are becoming the new normal as advertisers try to break through the clutter with unique campaigns. Read More...

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Apple celebrates Mac's 30th with inspiring around-the-world film
Insights

Apple celebrates Mac's 30th with inspiring around-the-world film

12y Lucy Smeddle

Apple celebrates Mac's 30th with inspiring around-...

The creative tech wizards at Apple set 15 camera crews armed with iPhones an exciting mission on January 24th to celebrate the 30th birthday of Mac - ...

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Dove Strikes Video Gold Again with "Selfie"
Media

Dove Strikes Video Gold Again with "Selfie"

12y Lisa Lacy

Dove Strikes Video Gold Again with "Selfie"

Dove continues its streak of video hits with "Selfie," a three-minute video with 2.9 million views just about a week after it was posted. Read More...

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Video: Digital Insights – Part 9
Video

Video: Digital Insights – Part 9

12y Lucy Smeddle

Video: Digital Insights – Part 9

After a bit of a break, we're back with the penultimate part of our Digital Insights series. Here, Lucy chats to digital marketing experts from the Di...

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Premium Programmatic?
Media

Premium Programmatic?

12y Paul Bremer

Premium Programmatic?

When it comes to programmatic platforms, quality premium mobile video's supply is a limiting factor. Read More...

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Digital marketing industry in awe of one-woman social media team from the Grammys
Video

Digital marketing industry in awe of one-woman social media team from the G...

12y Lucy Smeddle

Digital marketing industry in awe of one-woman soc...

Lindsay Gabler, we tip our hats to you. Check out this great video from Mashable, which sees Gabler explain how she handled taking charge of all of th...

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Internet Explorer draws on '90s nostalgia for new campaign
Video

Internet Explorer draws on '90s nostalgia for new campaign

12y Lucy Smeddle

Internet Explorer draws on '90s nostalgia for new ...

Did you grow up in the Spice Girls-loving, neon tracksuit-wearing, POG-playing era that was the '90s? If so, Internet Explorer is fighting to get you ...

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Crimestoppers teams with OgilvyOne to launch #putpocket campaign
Acquisition

Crimestoppers teams with OgilvyOne to launch #putpocket campaign

12y Lucy Smeddle

Crimestoppers teams with OgilvyOne to launch #putp...

In a move to raise awareness about pickpocketing, independent charity Crimestoppers has decided to get digital with the launch of its new #putpocket c...

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Selfies: the good, the bad and the ugly
Acquisition

Selfies: the good, the bad and the ugly

12y Lucy Smeddle

Selfies: the good, the bad and the ugly

Love 'em or hate 'em, selfies have now firmly established themselves as a part of this smartphone-addicted world. As 2013's word of the year, it looks...

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Devil's Due possessed baby prankvertisement goes viral
Acquisition

Devil's Due possessed baby prankvertisement goes viral

12y Lucy Smeddle

Devil's Due possessed baby prankvertisement goes v...

Though critics may argue that prankvertising should have been left in 2013, the marketing team behind upcoming horror movie Devil's Due has proved tha...

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Guardian Strengthens Revenue With Launch of Private Video Ad Marketplace
Display Advertising

Guardian Strengthens Revenue With Launch of Private Video Ad Marketplace

12y Melanie White

Guardian Strengthens Revenue With Launch of Privat...

UK- based Guardian News & Media (GNM) has signed a deal with AOL Networks’ video ad platform, Adap.tv, to provide a private video ad marketplace f...

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YouTube Comments Revamp: Hit or Miss?
Media

YouTube Comments Revamp: Hit or Miss?

12y Liva Judic

YouTube Comments Revamp: Hit or Miss?

Google rolled out a new comments system for its YouTube property, after its previous attempt at doing so sparked users outrage. Read More...

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Online Content Videos Hit Record 52 Billion Monthly Views
Audience

Online Content Videos Hit Record 52 Billion Monthly Views

12y Greg Jarboe

Online Content Videos Hit Record 52 Billion Monthl...

Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online conte...

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If Google was a real person, they'd look something like this...
Video

If Google was a real person, they'd look something like this...

12y Lucy Smeddle

If Google was a real person, they'd look something...

In need of some light, digitally inspired relief today? Check out this brilliant new video created by the guys at College Humor, which explores exactl...

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HBO airs new Girls episodes on YouTube in a bid to draw in younger audiences
Acquisition

HBO airs new Girls episodes on YouTube in a bid to draw in younger audience...

12y Lucy Smeddle

HBO airs new Girls episodes on YouTube in a bid to...

US television network HBO has reportedly made the bold decision to air the much anticipated first two episodes of the new season of Girls, its popular...

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It's Time for Video Content Providers to Start Living in a Mobile World
Media

It's Time for Video Content Providers to Start Living in a Mobile World

12y Frank Sinton

It's Time for Video Content Providers to Start Liv...

Video strategy is simple... find new fans where they live and bring them to where you live. If you own all the rights to your content, why not take fu...

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NBC Universal's Buy Into NowThis News Opens Doors to Global Markets
Media

NBC Universal's Buy Into NowThis News Opens Doors to Global Markets

12y Liva Judic

NBC Universal's Buy Into NowThis News Opens Doors ...

NBC Universal plays a huge card with its investment in video startup NowThis News and opens itself up to a world of untapped opportunities. Read More...

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Apple takes inspiration from Dead Poets Society for new iPad Air ad
Acquisition

Apple takes inspiration from Dead Poets Society for new iPad Air ad

12y Lucy Smeddle

Apple takes inspiration from Dead Poets Society fo...

A classic scene from the coming-of-age American movie, which sees Robin Williams recite a moving Walt Whitman poem, has been used as the voice-over fo...

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