AOL is making a fresh $405 million bet on programmatic video advertising by acquiring Adap.tv. Read More...
View articleA new Pixability study finds that the top 100 global brands use YouTube to build an engaged audience and drive business results. Read More...
View articleTake a look at this video from digital strategy experts, iQuantum Digital, which offers digital marketers tips on how to assess and improve their onli...
View articleNow is the time to reengage your audience or, like a certain artist, reach an entirely new demographic. Read More...
View articleYouTube is clearly a must-use platform in the media mix of any brand marketer, but for the most ambitious, it's not enough. Read More...
View articleCreating video apps that focus on specific areas will help give consumers what interests them, and placing the right advertising against it is the bes...
View articleThe Samsung Galaxy S4 can detect when you are looking at it. As a result, Swisscom decided to set up a staring contest at Zurich rail station. Check o...
View article‘Geek Week’ will officially take place from August 4- 10, and will include talent from some of YouTube’s popular channels such as Felicia Day’s Geek &...
View articleA new Unruly Media report finds a pattern with the sharing activity of GEICO’s "Hump Day" that represents a significant opportunity for marketers on o...
View articleBrand Republic has opened voting for its Future 5 Awards, which were created in order to celebrate the most inventive and creative campaigns to have g...
View articleInstagram now offers users the chance to upload creative 15-second videos. Looking for some ideas of your own? Here are a handful of noteworthy ways b...
View articleA significant percentage of your viewers need to be converted into customers, if your video campaign is to have measurable benefits for your business....
View articleRBC Bank cast one of its own executives in a YouTube series designed to show harried college students that the bank feels their pain. Read More...
View articleTake a look at this great video created by mobile experts Qualcomm, who imagine what a 'World Without Mobile' would look like. Read More...
View articleNominations for the 7th ever Dadis (The Drum awards for the digital industries) have been revealed, The Drum announced earlier today. Read More...
View articleThe Advertising Standards Authority (ASA) has ruled that the new YouTube advert, which features women in their underwear, objectifies women, and has b...
View articleWhat is the potential and value of "must-view" online content? And what exactly will the content be? Read More...
View articleThe embed feature could be promising for brands by allowing content to be more discoverable. The feature is only available to those with public conten...
View articleEuropean-based advertising network Amscreen has announced it is aiming to revolutionise the advertising industry with new face detection technology, c...
View articleIn a new online video series, the sneaker maker is challenging its competitors to show up with their own U.S. factory workers for a throw-down, but th...
View articleUnruly Media released a study of the top 12 most-shared television commercials from Super Bowl XLVII, assessing the factors that impelled people to sh...
View articleWith new regulations from the Telecom Authority of India, brands can consider these three online video ad opportunities. Read More...
View articleYouTube has made a number of recent announcements aimed at helping more than a million YouTube Partners from 30+ countries around the world earn more ...
View articleGamers are increasingly satisfying their hunger for tutorials, relevant news on upcoming titles, and other insider tips on YouTube, according to a new...
View articleYouTube is where the traffic is, so brands with video content to distribute and monetize would do well to have a presence on the platform. Read More...
View articleClickZ speaks with Lovina McMurchy, general manager of Skype Advertising at Cannes Lions. Read More...
View articleCheck out this great video by Edo Interactive, which features digital marketing experts discussing the future of the industry and offering advice as t...
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