Eyes Wide Open: The Quality Question
Media

Eyes Wide Open: The Quality Question

17y Christine Beardsell

Eyes Wide Open: The Quality Question

How do we reach heavenly online video bliss? Start by redefining these three factors. Read More...

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Barry Diller Doubles Down With Ben Silverman and College Humor
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Barry Diller Doubles Down With Ben Silverman and College Humor

17y Todd Krieger

Barry Diller Doubles Down With Ben Silverman and C...

IAC teams up with media entrepreneur Ben Silverman on one venture and names Ricky Van Veen to lead another one. Both projects hold promise for online ...

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Miami Ad School Prepares the Next Generation for Ad Careers
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Miami Ad School Prepares the Next Generation for Ad Careers

17y Christine Beardsell

Miami Ad School Prepares the Next Generation for A...

School president Pippa Seichrist discusses the School of Pop Culture Engineering's approach to careers in advertising and marketing. Read More...

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Mid-Summer's Roundup: Emmys, Comcast, and Rovi
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Mid-Summer's Roundup: Emmys, Comcast, and Rovi

17y Todd Krieger

Mid-Summer's Roundup: Emmys, Comcast, and Rovi

Will television and online programming and advertising ever converge into one platform? Despite some obstacles, there's still promise. Read More...

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Sponsoring Online Scripted Content
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Sponsoring Online Scripted Content

17y Christine Beardsell

Sponsoring Online Scripted Content

What's the best way to spend ad dollars online? Sponsor online scripted content, says Justine Bateman. Read More...

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Of Michael Jackson and CPMs
Media

Of Michael Jackson and CPMs

17y Todd Krieger

Of Michael Jackson and CPMs

If the CPM for a prime-time TV ad is $20 and the CPM for a prime-time online ad is $60, what's the better deal? Read More...

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Digital Entertainment, Meet Mom
Media

Digital Entertainment, Meet Mom

17y Christine Beardsell

Digital Entertainment, Meet Mom

A digital entertainment company strikes a partnership with Target to launch Momversation.com. Read More...

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What Does the New iPhone Mean for Video?
Media

What Does the New iPhone Mean for Video?

17y Todd Krieger

What Does the New iPhone Mean for Video?

Apple's iPod, iTunes, and iPhone App Store were game-changers. Will Apple's 3G S do the same for mobile video? Read More...

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A Monster Week in Online Video That Wasn't
Media

A Monster Week in Online Video That Wasn't

17y Todd Krieger

A Monster Week in Online Video That Wasn't

Hulu and YouTube help sites make headlines, but online video evolves in fits and starts. Read More...

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New Networks Offer Alternative to TV Upfronts
Media

New Networks Offer Alternative to TV Upfronts

17y Christine Beardsell

New Networks Offer Alternative to TV Upfronts

These digital video programs offer opportunities for brands and content creators to collaborate. Read More...

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Everything That Streams Must Converge
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Everything That Streams Must Converge

17y Todd Krieger

Everything That Streams Must Converge

Two recent developments move forward the marriage of TV and Web content. Read More...

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Seven Video Content Pioneers to Watch
Media

Seven Video Content Pioneers to Watch

17y Christine Beardsell

Seven Video Content Pioneers to Watch

Creative marketers should look to work with these content creators. The opportunities are unlimited. Read More...

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Hulu-Disney: Watching for the Deal's Winners, Losers
Media

Hulu-Disney: Watching for the Deal's Winners, Losers

17y Todd Krieger

Hulu-Disney: Watching for the Deal's Winners, Lose...

Disney's decision to acquire a stake in the online video site could have fallout on other businesses. Read More...

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Converging Marketing Roles
Media

Converging Marketing Roles

17y Christine Beardsell

Converging Marketing Roles

Creating new roles within marketing organizations that will narrow the ingenuity gap. Read More...

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What Is Online Video For: Marketing or Content?
Media

What Is Online Video For: Marketing or Content?

17y Todd Krieger

What Is Online Video For: Marketing or Content?

Online video is now a vehicle to drive people to TV or a plaything to monkey around with for low-budget projects. Just ask Oprah. Read More...

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Online Video Ads Are a Good Bet in a Recession
Media

Online Video Ads Are a Good Bet in a Recession

17y Christine Beardsell

Online Video Ads Are a Good Bet in a Recession

Need to pinch pennies? Three reasons digital video ads are better than television ads. Read More...

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Forget 'Dancing With the Stars' -- Bring on the LXD
Media

Forget 'Dancing With the Stars' -- Bring on the LXD

17y Todd Krieger

Forget 'Dancing With the Stars' -- Bring on the LX...

A boutique studio brings in a high-profile production and sales team, plus a name director, to launch an online video series. Read More...

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Taking the "-ed" out of "Branded Content"
Media

Taking the "-ed" out of "Branded Content"

17y Christine Beardsell

Taking the "-ed" out of "Branded Content"

Five tips for developing an effective brand content experience. Read More...

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May I Interest You in Some Blended TV?
Media

May I Interest You in Some Blended TV?

17y Todd Krieger

May I Interest You in Some Blended TV?

The dividing line between online video and traditional TV gets increasingly blurred. Read More...

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CBS Scores Big With NCAA March Madness on Demand
Media

CBS Scores Big With NCAA March Madness on Demand

17y Todd Krieger

CBS Scores Big With NCAA March Madness on Demand

Big brands invest big dollars to advertising on Web video featuring the men's college basketball tournament. Read More...

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Distributing Online Video Content: A Global Approach
Media

Distributing Online Video Content: A Global Approach

17y Christine Beardsell

Distributing Online Video Content: A Global Approa...

A content network CEO provides an overview of how digital video content (and brand content!) is being consumed across different countries. Read More...

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Battle Breaks out Over Online Video Content
Media

Battle Breaks out Over Online Video Content

17y Todd Krieger

Battle Breaks out Over Online Video Content

A race to be the premium hub of content and capture online advertising dollar heats up. Advertisers may have to 'ride the trend' until the dust settle...

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Using P2P to Distribute Branded Video
Media

Using P2P to Distribute Branded Video

17y Christine Beardsell

Using P2P to Distribute Branded Video

Some peer-to-peer networks, once shunned for facilitating piracy, are now becoming legitimate. Read More...

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Online Video Will Triumph
Media

Online Video Will Triumph

17y Todd Krieger

Online Video Will Triumph

One more sign that online video -- not TV -- is the place to put your advertising dollars. Read More...

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Strategies for Distributing Online Video Content
Media

Strategies for Distributing Online Video Content

17y Christine Beardsell

Strategies for Distributing Online Video Content

Brand content distribution strategies have become more sophisticated. Know your options. Read More...

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Ten Motivators That Inspire Participation
Media

Ten Motivators That Inspire Participation

17y Christine Beardsell

Ten Motivators That Inspire Participation

Approaches for encouraging people to develop content on behalf of a brand. Read More...

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Developing a Diverse Brand Content Strategy
Media

Developing a Diverse Brand Content Strategy

17y Christine Beardsell

Developing a Diverse Brand Content Strategy

Think about brand content in the same way you think about your stocks: Diversify your portfolio. Here are the four categories to consider. Read More...

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