Half of UK businesses admit lazy mobile email strategy
Disruptive MarTech

Half of UK businesses admit lazy mobile email strategy

12y Huw Jenkins

Half of UK businesses admit lazy mobile email stra...

New research suggests that more than half of UK businesses deem their email strategy ‘basic’ or ‘non-existent’ despite the expanding consumer-driven d...

View article
Email marketing still alive and clicking
Disruptive MarTech

Email marketing still alive and clicking

12y Huw Jenkins

Email marketing still alive and clicking

With the unstoppable rise of social media and other digital channels of communication it’s long been anticipated that good old-fashioned email marketi...

View article
Facebook acquires Oculus VR in £1.2bn deal signalling virtual advertising age
Disruptive MarTech

Facebook acquires Oculus VR in £1.2bn deal signalling virtual advertising a...

12y Huw Jenkins

Facebook acquires Oculus VR in £1.2bn deal signall...

Facebook founder, Mark Zuckerburg, bought the technology manufacturer responsible for the Oculus Rift reality headset to move the network into the “mo...

View article
Pepsi’s 'Unbelievable London' bus shelter
Acquisition

Pepsi’s 'Unbelievable London' bus shelter

12y Hannah Staff

Pepsi’s 'Unbelievable London' bus shelter

From wild tigers and giant tentacles to alien space invasions and laser-zapping robots, the team at Pepsi Max use digital technology to scare Londoner...

View article
Google Glass haters get told with myth-busting blog post
Disruptive MarTech

Google Glass haters get told with myth-busting blog post

12y Huw Jenkins

Google Glass haters get told with myth-busting blo...

Google is attempting to quash haters by publishing a post on the official Google Glass Google+ page that aims to demolish “The Top 10 Google Glass Myt...

View article
SMS Starbucks: Coffee chain developing digital delivery service
Disruptive MarTech

SMS Starbucks: Coffee chain developing digital delivery service

12y Huw Jenkins

SMS Starbucks: Coffee chain developing digital del...

Starbucks is expanding its digital ambitions by rolling out a ‘text-ahead’ service for busy coffee lovers. Read More...

View article
A guide to Google+ marketing and why it matters
Disruptive MarTech

A guide to Google+ marketing and why it matters

12y Huw Jenkins

A guide to Google+ marketing and why it matters

Check out this VERY useful infographic which takes marketers on a ride of Google+, explaining why it will matter in the future. Read More...

View article
Brits more smartphone shopping savvy than Europe
Disruptive MarTech

Brits more smartphone shopping savvy than Europe

12y Huw Jenkins

Brits more smartphone shopping savvy than Europe

Finger-clicking Brits are so smartphone savvy that 32% purchase online with a mobile device at least once a month, according to new research. Read Mor...

View article
iBeacon of marketing opportunity
Disruptive MarTech

iBeacon of marketing opportunity

12y Huw Jenkins

iBeacon of marketing opportunity

Leaving behind the whirlwind that was SXSW14, top technology organisations truly signalled that iBeacon is just about ready to infiltrate our consumer...

View article
Twitter explores 'click-to-call' brand engagement tool
Disruptive MarTech

Twitter explores 'click-to-call' brand engagement tool

12y Huw Jenkins

Twitter explores 'click-to-call' brand engagement ...

It is thought that Twitter is testing a direct response button for sponsored tweets that will enable users to speak directly to brands. Read More...

View article
Mondelez showcases digital future with 'Trending Vending' 3D Oreos
Acquisition

Mondelez showcases digital future with 'Trending Vending' 3D Oreos

12y Huw Jenkins

Mondelez showcases digital future with 'Trending V...

Mondelez has taken the convergence of media to the next level by allowing Oreo lovers to customise recipes based on trending Twitter conversations, us...

View article
Adidas establishes ‘digital newsroom' strategy to reverse slump
Acquisition

Adidas establishes ‘digital newsroom' strategy to reverse slump

12y Huw Jenkins

Adidas establishes ‘digital newsroom' strategy to ...

In order to ‘propel demand’ and resurrect a decline in sales, Adidas Group is establishing a global web of digital newsrooms to secure a strategic ins...

View article
Celebrity-endorsed HUVr hoverboard hoax video goes viral
Acquisition

Celebrity-endorsed HUVr hoverboard hoax video goes viral

12y Lucy Smeddle

Celebrity-endorsed HUVr hoverboard hoax video goes...

Don't believe everything Tony Hawk and Moby say, kids - hoverboards aren't real! Despite this, HUVr's latest video campaign, which sees a number of ce...

View article
Greggs goes digital with new mobile payment app
Acquisition

Greggs goes digital with new mobile payment app

12y Lucy Smeddle

Greggs goes digital with new mobile payment app

After failing to sell enough sausage rolls and pasties led to a decline in sales for the 2013 financial year, Greggs is coming back fighting with the ...

View article
Cara posts first ever live catwalk Instagram videos
Acquisition

Cara posts first ever live catwalk Instagram videos

12y Lucy Smeddle

Cara posts first ever live catwalk Instagram video...

Is Cara Delevingne the world's most digitally inspired supermodel ever? Possibly, if her new live Instagram videos, which show her and her fellow mode...

View article
Kenshoo launches new app that monitors digital marketing activity
Disruptive MarTech

Kenshoo launches new app that monitors digital marketing activity

12y Lucy Smeddle

Kenshoo launches new app that monitors digital mar...

Kenshoo, predictive media optimisation tech expert, has revealed a prototype of its new mobile application, Kenshoo Anywhere. The app allows users eas...

View article
Topshop to live-stream LFW to Oxford Street shoppers
Acquisition

Topshop to live-stream LFW to Oxford Street shoppers

12y Lucy Smeddle

Topshop to live-stream LFW to Oxford Street shoppe...

In an innovative tech move, fashion brand Topshop has announced it will be engaging with virtual reality technology to offer consumers a 3D experience...

View article
Wearable tech to help fuel boom in mobile data
Disruptive MarTech

Wearable tech to help fuel boom in mobile data

12y Lucy Smeddle

Wearable tech to help fuel boom in mobile data

An annual report from the networking experts at Cisco has revealed that a continued increase in connected devices, wearable tech and 'The Internet of ...

View article
Cancer Research UK uses app to find disease cure
Acquisition

Cancer Research UK uses app to find disease cure

12y Rebecca Horsley

Cancer Research UK uses app to find disease cure

Cancer Research UK has released a new smartphone game, Play to Cure: Genes in Space, which will let users help scientists unravel gene data to find th...

View article
Charities to benefit from new online social impact tools from SIB
Disruptive MarTech

Charities to benefit from new online social impact tools from SIB

12y Rebecca Horsley

Charities to benefit from new online social impact...

The Social Investment Business and The Good Analyst have created new online tools which will allow charities to better demonstrate their social impact...

View article
App downloads to double by 2017
Disruptive MarTech

App downloads to double by 2017

12y Lucy Smeddle

App downloads to double by 2017

New data has revealed that the millions of apps currently available to consumers are set to grow even more in the next few years, expanding from 80 bi...

View article
New innovative video platform Moovd transforms words into animation
Disruptive MarTech

New innovative video platform Moovd transforms words into animation

12y Lucy Smeddle

New innovative video platform Moovd transforms wor...

As the importance of content marketing sets to increase exponentially over the next few years, many companies are seeking to capture the attention of ...

View article
Hotel chain utilises new digital advertising platform to great success
Disruptive MarTech

Hotel chain utilises new digital advertising platform to great success

12y Lucy Smeddle

Hotel chain utilises new digital advertising platf...

Choice Hotels International reportedly achieved a ROAS of 2,106% by utilising a new RTB platform from Rocket Fuel, as the hotel reservations market ap...

View article
Is Jelly the next Google? New image-based Q&A app launched by Twitter co-founder
Disruptive MarTech

Is Jelly the next Google? New image-based Q&A app launched by Twitter c...

12y Lucy Smeddle

Is Jelly the next Google? New image-based Q&A ...

Too lazy to type a full question into the Google search bar? Not to worry folks, because Biz Stone, one of the original creators of microblogging site...

View article
Charity puts new spin on fundraising gifts with #RockTheGoat campaign
Acquisition

Charity puts new spin on fundraising gifts with #RockTheGoat campaign

12y Rebecca Horsley

Charity puts new spin on fundraising gifts with #R...

The Cafedirect Producers’ Foundation (CPF), a UK charity which works with farmers in some of the world’s poorest countries, has launched an awesome ne...

View article
Instagram late to the party with new direct messaging service
Disruptive MarTech

Instagram late to the party with new direct messaging service

12y Lucy Smeddle

Instagram late to the party with new direct messag...

The new Instagram Direct service allows users to privately send their chosen pics or videos to up to 15 friends in one go, but critics are calling it ...

View article
Google files patent for software that predicts users social media presence
Disruptive MarTech

Google files patent for software that predicts users social media presence

12y Lucy Smeddle

Google files patent for software that predicts use...

Finding it a hassle to update your brand's Twitter and Facebook accounts every day? Soon you might not have to, as reports reveal Google is in the mid...

View article
1 26 27 28 29 30