At last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on Y...
View articleTips for planning and executing interactive videos, as well as how to work with influencers and what trends and tools to look out for. Read More...
View article"Connected," which captures the authentic voices of five individuals as they put their lives on camera, has seen tremendous success in international m...
View articleThe Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop ...
View articleThe 50th anniversary of the infamous Disney attraction will include lots of singing on a dedicated website, as well as the ability to design virtual d...
View articleDurex says the film is "a passionate plea to escape the screen and embrace the physical." One week after it was posted to YouTube, the video had more ...
View articleConnected TV is bursting into the marketplace. Together, speed, device prevalence, and quality will fulfill consumer demand. Read More...
View articleViewers are able to purchase Target products on an online simulcast via their second screen, while watching them on the TBS show Cougar Town. Read Mor...
View articleInspired by March Madness, the companies behind the frozen food and men’s care products are asking fans to vote on branded video content. Read More...
View articleClickZ Live New York speakers will discuss the results of a successful Maybelline video campaign. This included deeper brand engagement, longer time s...
View articleFacebook announced Premium Video Ads, which have been tested since last December. The video ads aim to help advertisers reach branding objectives on F...
View articleClickZ sat down with George Takei at SXSW. He shared his thoughts on the importance of social media in driving engagement with fans and why he chose Y...
View articlePresident Obama encouraged young Americans to apply for health coverage on the Web series "Between Two Ferns" hosted by comedian Zach Galifianakis. Th...
View articleA new video from Duracell simultaneously highlights battery power and the power of human connection. Read More...
View articleIn the last few weeks, signs are emerging that the dark ages of TV advertising may be nearing an end. Frankly, it's about time. The TV content deliver...
View articleA recent report by Nielsen and Simulmedia says that even with their differences, TV and online advertising will converge in the not-so-distant future....
View articleThe brand’s "Unbelievable" campaign in the U.K. includes Vine billboards and an augmented reality bus shelter, as well as a YouTube channel with new w...
View article"Single Stories" is a video series featuring some of the world’s "most discerning men." It targets novice single malt drinkers who predominantly self-...
View articleGeico ads on prime video content are just a part of the brand's big long-term strategy with Amazon, Horizon Media says. Read More...
View articleAccording to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled ...
View articleViewability may be the focus du jour in trade articles and on conference panels, but few have asked the question: When it comes to premium mobile vide...
View articleAs streaming video to TVs moves closer to mainstream adoption, it's time that marketers turn their attention to how to monetize the industry, with sub...
View articleRapt Media's immersive, interactive video format provides not only a new form of storytelling but also an opportunity for brands, advertisers, and mar...
View articleThe brand’s "Smellcome to Manhood" campaign includes "Internetervention" and "Mom Song" videos with more than 25 million views. Read More...
View articleShoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of beauty personalities ...
View articleAds by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most vot...
View articleShocks and pranks are becoming the new normal as advertisers try to break through the clutter with unique campaigns. Read More...
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