Primary product is Aprimo Marketing Studio, available in B2C and B2B formats. Read More...
View articleThe firm's new financing points to the growing importance of marketing resource management tools and services. Read More...
View articleBringing technology and talent to maximize market insights and prescribe action. Read More...
View articleMarketers work with an average of 28 tech vendors and that number is only growing. How can brands start making sense of martech and simplifying comple...
View articleThere's a lot of hype surrounding Oracle's acquisition of BlueKai. However, here are a few immediate implications to marketers. Read More...
View articleMarketers should expect this investment on the supplier side to pay off for them with increased product innovation, integrated platforms, additional p...
View articleA roundup of news from Move, Silverpop, LinkedIn, and more. Read More...
View articleThe only path to higher relevancy, response, and revenues is to take a campaign management approach to digital marketing. Read More...
View articleA well-executed brand embrace strategy turns prospects into customers, customers into brand loyalists, and loyalists into advocates. Read More...
View articleIBM is offering a new analytics appliance it says can crunch petabytes of data in seconds. Read More...
View articleTechnology can make marketing more efficient, but there's a hitch. Read More...
View articleHow to reduce pain points when implementing a marketing automation program Read More...
View articleEight connection opportunities that can be layered into a brand embrace campaign. Part two in a two-part series. Read More...
View articleSometimes the biggest benefits of marketing software come from the commitment to optimize and the good management of the technology. Read More...
View articleHow to elevate your e-mail efforts within your demand generation program. Read More...
View articleMarketing analytics is not just about competitive advantage, but also being a responsible adult. Read More...
View articleAd creative is compiled dynamically based on where and when a subscriber opens the message. Read More...
View articlePlanning an awareness campaign in TV or other media? Advertisers can now correlate money spent on that campaign to a lift in search - and estimate the...
View articleFox Mobile Entertainment hires Lorbati; HuffPo names a VP of ad sales; Underscore Marketing names Singh to lead search practice. Read More...
View articleWebTrends brings in former Coca-Cola exec; The Scotsman parent company signs Miva; and EyeWonder hires Michael Rosner. Read More...
View articleEpsilon Interactive hires Ted Wham to lead Europe; OPA makes Horan president. Read More...
View articleContextWeb adds newspaper sites to contextual network; HamptonRoads.tv taps Lightningcast for in-stream ad serving. Read More...
View articleExecutives said a sale to Aprimo will let it concentrate on core Web marketing products. Read More...
View articleFathom hires new COO; Bigfoot brings aboard Guttenberg; and Tocquigny snares VP of client services. Read More...
View articleFindWhat.com adds Espotting co-founder to board; The Body Shop taps AKQA to redesign Web site; Avenue A/Razorfish launch a microsite for Ann Taylor. R...
View articleThe online ad technology provider gets into the marketing resource management business. Read More...
View articleHeineken USA makes its latest TV spot available online before its Grammy broadcast; Telewest Broadband renews its ad management contract with 24/7 Rea...
View articleAvenue A adds Mike Slade to its board; QAD selects Aprimo to manage its direct and Web-based marketing campaigns; StoneAge Corporation taps Jumpstart ...
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